Rated 4.47 out of 5 stars
Most Helpful Positive Review Love This Product!
I am in love with this product. I've had it for a few weeks and it so easy and quick to apply. My brows look bold but natural. And not crunchy.
One caveat is is always has a bit of excess product that I have to wipe off before applying to each brow.
I will be repurchasing over and over. And I definitely recommend this.
Most Helpful Critical Review Not for sparse brows
If you already have a nice shape then this fluffs the brow and gives it some tint but if you have brows like mine that are sparse then it's not so great. I still have to line my brows but then I can fill with this which defeats of the purpose of this being a quick process. It may work for those who do not have to line their brows. I have to because mine are super uneven and sparse.
Reviewed by 403 customers Not worth the money
Britt from Jermyn, PA
This product seemed extremely dried out and flaky as soon as I opened it. It is hard to apply and the color wasn't flattering. I usually love Tarte products but I wasn't impressed with this product at all.
Chris from Missouri
I really like this! Would highly recommend this product.
lilleaht from Baton Rouge
I love this brow gel so much! My brows are blonde so I use this to darken them up a bit. I have used the one from Benefit and this one is much better! I also don't often write reviews but I had to with this product.
Have tried other brow gels but this one is the best.
Dar from WI
Gels brushes on easy. Love it!
Ss from Co
Not impressed, if you have eyebrows that need to be put in place and shaped with gel. This is for you. This is more of a filler with no hold.
Double duty is great...color is just okay
Caligal434 from Virginia
I absolutely love the convenience of this product. The pencil is soft enough that it lines and fills my brows with ease, and the gel adds control and enough color to fill in my thinner patches. "Ash blonde" is meant to work for "platinum, cool blonde and grey hair" but to my taste, it's a little dark. It's really hard to find a good product for someone with light blonde hair that isn't too dark or too orange. This is close.
My favorite brow gel
Sammy from Arizona
I have used many other brow gels because I always dye my hair lighter. So my brows still looks darker. This one was the only one that can change my color and feel light. The other ones can change color but my Eyebrow looks thick and heavy.
TexasHappy from Texas
The product is kind of messy to put on and does not go on evenly. Not worth the money at all. I'd rather just fill in my brows with a pencil and use clear gel to set them or just the clear gel if your brows are already thick and don't need filling in. This product was a waste of money.
Perfect for covering gray hairs
Mimi of 2 from Michigan
Easy to use to cover stray gray hairs in brows. Highly recommend!
Did they change this product?
Bridget from Baltimore
I swore by this stuff, but my recent order seemed different. Is the brush supposed to be curved, or was is it just damaged? I'm over here looking like Eugene Levy.
Sha from Albuquerque
I have sparsely gray eyebrows- getting scarcer and grayer by the minute!This stuff is the answer- so easy to apply and stays on all day!I will be buying again!
Best brow product i've tried
JJ from Tn
I over plucked my brows, i've tried dozens of priducts. This is the best!
Love Hate relationship
Mzconsin from Wausau, Wisconsin.
I use this almost daily. the brush itself is perfect for creating a quick, natural (but better) brow but I hate how long and flimsy the wand is. I wish it was shorter, however, I still feel the product is the best gel I've tried.
Really Surprised How Much I Like This
Maggie from Chicago
I got this on a whim because it was on sale and I am surprised how much I like it. The brush head is very small, but it's great for filling in small areas and the product actually does a great job of keeping my brows in place.
I will say that I am a redhead with pretty dark hair and I got taupe and I felt it was a little dark for me.
Ari from WV
I can't do brows to save my life. But this makes doing my brows so easy. They look natural and not overdone. Exactly the little bit of help I was looking for. The ash color is perfect for my dirty blonde, highlighted hair.
The brush was awful, flimsy
Julie from Oregon
Sucks. The brush was too flimsy which made product difficult to use.
I will buy this product again and again.
Shannon from Ohio
Goes on easily and user friendly to use.
Love the brush head, but...
dandksmommy from Fair Oaks, CA
I had high hopes for this product when I saw the brush head. However, when I got it home and applied the product to my brows, BOY OH BOY. Just like previous reviewers said, "I looked liked a female Groucho Marxx". OMGoodness what on Earth is going on with the formula and brush head. No matter how much product I try to scrape off I still end up with a full and I mean full brow. I am just not into that scary in your face brow that all you 20-30 you girls are into right now. I am more of a natural woman. I prefer my eyebrows to look like eyebrows not like someone took a sharpie and painted a sharpie on my head. So, back this product goes and back to Benefit pencil + Benefit Clear Gel or Gimmie Gel. My dream would be for Lancome to change their formula on the Sourcils Gel Brow. It has the most AMAZING brow head but the formula is just too running. I will keep my fingers crossed.
Perfectly groomed brows
JA from Bflo, NY
As my aging brows become sparse I'm less inclined to trim them. This product covers the gray and keeps hairs in place. I'm most impressed by how the fine brush finds even the smallest hairs by doing a back combing motion giving me the look of a fuller brow without actually coloring the skin. Love this stuff. My desert island product!
Love this tons
Kendra from Oregon
Super easy to use. I don't go for a clean cut sharp & defined brow look ever so idk how this would work for that but this makes my blonde brows look nice and full & I love the color. Wasn't too wet or dry
RN4U from Los Angeles, CA
I love Tarte products, mostly. This product is most definitely a miss for me. Tried and tried to make this work to no avail. I seriously do not understand the 5 star reviews.
Great brow gel
kare46 from Wisconsin
I use it daily must-have for my blonde eyebrows. Stays put all day. Easy to remove when cleansing my face.
Jessica from North Carolina
I really love this brow gel, it goes on evenly and doesn't feel crunchy in my brows after it sets, and I love how tiny the brush is. The only con for me is that there is no true black shade, the brown/black is still a little too light for me personally, but other than that it's perfect.
really know your hair tone & maybe go darker
Mary from Chicago IL
I've been a huge fan since this first came out. there's a trick to this though. long message so key notes here: be careful to not go too yellow with some of these shades, pick a darker one if needed, use a separate spoolie, and qtips. it feels good and natural! don't let a bad first impression stop you from giving it a real chance. black brown shade is probably the best choice no matter what your hair color, the undertone is the most neutral and even still works for blonde. don't fully rely on the guide to help you decide. I hope this very detailed review can be more useful than the "it's good I like it!" ones in helping you decide if this is right for you!
I'm a natural dirty blonde with more brassiness. for years I dyed my hair a very dark brunette with purple tint that faded to a nice red and not so dark color. there were a couple times I went lighter with my hair and this product and it didn't work at all. tarte's color guide isn't quite so spot on. the original medium brown came out very yellow. so I've always ordered the black brown, even when my hair didn't fit the description. my brows are thin, sparse, blonde. I've tried a lot of tinted gel in the past and it always came out pretty thick and made my brow hairs stiff (compare to how mascara feels on lashes). even the clear ones did this. I love how thin this spoolie is! it lets me cover the hair and work in the product to cover my skin showing through, like a pencil or powder does.
the trick after application is to use a separate dry spoolie to rake through and remove excess and even it out, then a qtip to clean edges. I don't like these before/sample photos they provide, that's really not how it should look imo, pick a different product if that's the look you want.
the best part is how this feels after, it feels natural and like you didn't obviously apply makeup, you can brush over with a finger and the hair still moves naturally. and it doesn't come all off, the waterproof works better than any other type product (pomade, pencil, powder).
if you're finding it goopy and applying too much, that's where the second spoolie comes in. it's so easy to bring down the intensity. it will feel more 'wet' with a fresh tube when you first get it, just like mascara! it'll dry out a bit where you hardly need a qtip, again just like mascara!
really give it a chance if the first impression isn't great. I use it everyday (with my much needed mascara) when I don't want to wear other makeup because it makes a world of difference in fixing 'bad' brows and matching your natural hair with any dyed hair.
Maybe user error?
Skylee from Wv
I bought this in hopes of reducing the amount of time i sometimes spend on fixing my brows, but i ended up spending more time trying to get this product to work for me. I always removed as much excess from the brush before applying, yet it would still go on super patchy. I could just be inexperienced in using brow gel, but i was super bummed that this didn't work for me