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magnify, uplift, support, empower

MUSE

Ulta Beauty recognizes the importance of magnifying, uplifting, supporting and empowering the influence that Black voices bring to the beauty industry. That’s why we are honored to elevate these voices with our MUSE platform.

MUSE Accelerator

The MUSE Accelerator helps eight early-stage BIPOC beauty brands continue their growth towards retail readiness and success.

Funding

We'll provide $50,000 in financial support to all participating brands. Plus, together with Fifteen Percent Pledge, we'll select one 2024 cohort participant to receive an additional $10,000 in financial support.

Curriculum & Mentorship

Each cohort participant is eligible for a 10-week curriculum of training to accelerate growth and impact of their business. We'll pair participants with experienced beauty brand advisors and Ulta Beauty merchandising partners to advise along the way.

MUSE 100

MUSE 100

A celebration of 100 inspirational Black voices helping to make the business of beauty possible.

Recognizing Vision

The MUSE 100 pays homage to inspiring Black voices. From brand founders to makeup artists, activists, authors and more, each honoree exhibits leadership and the ability to stimulate change, uphold values and champion inclusivity. All will be awarded a grant of $10,000 to accelerate their continued impact and influence, totaling a commitment that exceeds $1 million from Ulta Beauty.