21 Days of Beauty

Buy online and pick up in store

Diamond & Platinum members: free shipping with any beauty steal purchase


Pick a color, any color. Take a new lip
for a test drive with virtual try-on.

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beauty to go

Buy online & pick up in store or curbside.

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GET 20% OFF1 today and 2 points per $13
every day when you open and use an
Ultamate Rewards® Credit Card at Ulta Beauty.

Learn more & apply

Never miss a daily beauty steal.
Download the app and opt-in to get
notifications for daily beauty steals.

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So, You Want to Know...

Beauty Steals are available for one day–and one day only! They are special savings of 50% on our hottest brands. You’ll see them only a few times a year: during 21 Days of Beauty, the Gorgeous Hair Event and the Love Your Skin Event.

21 days, of course! Our event runs August 28 – September 17, 2022. Mark your calendar and be sure to sign up for Ulta Beauty emails so you know when our next big events are coming up.

Shop in store or online for the offers. Also, keep your eyes open for Online Only offers throughout the event. Want a heads up? Sign up for Ulta Beauty emails and we’ll let you know all about them.

Our Ultamate Rewards® program makes a lot of people pretty happy. Sign up (it’s free) and earn points each time you shop. Plus, we’ll send you member-only offers and the latest beauty content. If you spend a certain amount each year you can reach Platinum status or even our Diamond status – that means even more exclusives. Join Ultamate Rewards today.

Yep – it’s the smartest thing to do. Use it to shop in store and online. Each time you do, you earn Ultamate Rewards points faster. Learn more.

21 Days of Beauty

The biggest event in beauty is back for the fall season! Ulta Beauty's 21 Days of Beauty event is here and it's the perfect time to treat yourself to those products you've been eyeing up, or to stock up on your favorite beauty products.

From August 28th to September 17th, get 50% off daily Beauty Steals® from brands like Tarte, MAC, Dermalogica, St. Tropez, Clinique, NUDESTIX, Morphe, Peter Thomas Roth, Kopari Beauty, and more. Plus, you don't want to miss out on our other surprise steals that are sure to wow! But that's not all - keep your eyes peeled for new and exclusive products arriving just in time for the event.

Shop 21 Days of Beauty in-store or online. Start earning points on your purchases by signing up to be an Ultamate Rewards® Member. Download the Ulta Beauty app to stay in the know on exclusive online-only offers, and never miss a sale again by signing up for Ulta Beauty emails.

Looking at a product but not sure of your shade? Find your perfect shade at your Ulta Beauty store or download the app to try on shades in GLAMlab®, our virtual try-on experience.

*While quantities last. No rain checks. 2 per customer. Beauty Steals® are for 1 day only and end at 11:59 pm CT.
**Platinum and Diamond Exclusive: You must be signed into your account and be a Diamond or Platinum Ultamate Rewards member to receive the discount online. Discount applies when added to cart. Or in-store with email coupon.
††Offer only available in the app! Don’t have it? Download now!