Shop Beauty's Biggest Event of the season - Ulta's 21 Days of Beauty. From March 15th - April 4th get 50% off Beauty Steals & 30% off Hot Buys.
Mix & Match Minis - Buy Two Get One Free travel size makeup products during Ulta Beauty’s 21 Days of Beauty. Shop online, in-store, or through our app.

So, You Want to Know...

What is a Beauty Steal®?
Beauty Steals® are available for one day–and one day only! They are special savings of 50% on our hottest brands. You’ll see them only a few times a year: during 21 Days of Beauty, the Gorgeous Hair Event and the Love Your Skin Event.

What are Weekly Hot Buys?
Weekly Hot Buys are special offers up to 30% off and are available during 21 Days of Beauty (and other surprise times during the year.) Hurry though! Because the assortments change every week.

How long does 21 Days of Beauty last?
21 days, of course! Our event runs March 15 - April 4, 2020. Mark your calendar and be sure to sign up for Ulta Beauty emails so you know when our next big events are coming up.


Is 21 Days of Beauty online or in store?
Shop in store or online for the offers. Also, keep your eyes open for Online Only offers throughout the event. Want a heads up?
Sign up for Ulta Beauty emails and we’ll let you know all about them.

Do you have a rewards/loyalty program?
Our Ultamate Rewards® program makes a lot of people pretty happy. Sign up (it’s free) and earn points each time you shop. Plus, we’ll send you member-only offers and the latest beauty content. If you spend a certain amount each year you can reach Platinum status or even our Diamond status – that means even more exclusives
Join Ultamate Rewards today.

Can I use my Ultamate Rewards Credit Card to shop?
Yep – it’s the smartest thing to do. Use it to shop in store and online. Each time you do, you earn Ultamate Rewards points faster.
Learn more.

21 Days of Beauty

What will you discover during Ulta Beauty’s 21 Days of Beauty? From March 15 - April 4, get 50% off daily Beauty Steals® from brands like MAC, Tarte, Clinique, Too Faced, Estée Lauder, Dermalogica and more. Plus, find 100s of new and exclusives arriving just in time for the event. Don’t miss out on our other hottest offers and sales, including weekly Hot Buys — with assortments changing each week Check back for our Weekly Beauty Deals™ from our very own Ulta Beauty Collection. Shop in store, online or download the app and look for exclusive online only offers. If you’re just joining the fun, sign up for Ulta Beauty emails so you don’t miss another second of 21 Days of Beauty.

*While quantities last. No rain checks. 2 per customer. Beauty Steals are for 1 day only and end at 11:59 pm CT.
**Platinum Exclusive: You must be signed into your account and be a Diamond or Platinum Ultamate Rewards member to receive the discount online. Discount applies when added to cart.
***Offer valid for all guests with any qualifying Benefit retail purchase made in store or online on Saturday, 3.21.20 and 4.4.20. Appointments are limited. One offer per guest. Must present promotional offer at time of service. Value of services varies by and location. Cannot be combined with any other beauty service offer or any Ulta Beauty coupon offer. Not valid on prior purchases. Online: An in store coupon will be emailed within 5 days purchase. and 4.4.20. Offer expires 10.3.20.
†You must be signed in to your online account, be a Diamond or Platinum Ultamate Rewards member and have a minimum of one Beauty Steal in your cart to receive free shipping. Free shipping not available on Ulta Beauty Weekly Beauty Deals.