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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 3945 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (2585)
  • Easy to apply (2547)
  • Goes on smoothly (2522)
  • Lightweight (2239)
  • Good pigmentation (1983)

Cons

  • Pricey / poor value (402)
  • Doesn't stay on (401)
  • Too greasy (271)
  • Poor coverage (204)
  • Heavy (147)

Best Uses

  • Full coverage (1622)
  • Light to medium coverage (1377)
  • Normal skin (1048)
  • Dry skin (818)
  • Sensitive skin (711)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (1898), Budget shopper (1224)

Reviewed by 3945 customers

Displaying reviews 1-10

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5.0

In love

By LeeAnne

from Charlotte, NC

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Light To Medium Coverage
    • Normal Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I love this foundation! I prefer light coverage since I'm just looking to even out my skin and blemishes. One pump of this does the trick. It feels super light and makes my skin look flawless! Since it's oil free I do use a moisturizer with an SPF and it holds up great!

     
    5.0

    LOVE this foundation

    By Raven

    from Madison, WI

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Full Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      I have always had a hard time finding a foundation that is long lasting, has full coverage and isn't too expensive. When I came across Born This Way, I thought it was a little pricey for my taste, but if i wanted a good foundation I's rather pay a little more for it. I was so excited when I realized how AMAZING this foundation is. It is definitely my favorite foundation now, by far.

       
      1.0

      another awful

      By JR

      from AZ

      Verified Buyer

      Pros

        Cons

        • Difficult To Apply
        • Heavy

        Best Uses

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          another product to return!

           
          5.0

          Loved it!

          By Meg

          from Syracuse, NY

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Light To Medium Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            This product was so smooth and it went on flawlessly. It stayed on throughout the whole night and it felt like I didn't have anything on.

             
            5.0

            This was just what I was looking for!

            By Kristy

            from Simi Valley CA

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Full Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              Really works for full coverage! & a little goes A LONG way!

               
              3.0

              Got super shiny halfway through the day

              By Dans

              from Atlanta, GA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly

              Cons

              • Too Greasy

              Best Uses

              • Full Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              Looked great when I first put it on but my face looked like an oil slick halfway through the day. Disappointed :(

               
              5.0

              Love this foundation

              By Amanda s.

              from Texas

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting

              Cons

                Best Uses

                • Full Coverage
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I was very surprised at the amount of coverage this foundation has. This is my first time using this brand. I recently switched brands. This has amazing coverage and it last all day long. It makes my skin look flawless, and a little bit of this product goes a long way. This is by far the best foundation I have tried, and I have been through many. This one is a keeper!

                 
                5.0

                best foundation ever

                By cc2

                from palmdale ca

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish

                Cons

                  Best Uses

                  • Dry Skin
                  • Full Coverage
                  • Light To Medium Coverage
                  • Normal Skin

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  love it

                   
                  5.0

                  Love Love Love

                  By Nin

                  from Lisbon, CT

                  About Me Brand Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Goes On Smoothly
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting
                  • Matte Finish
                  • Noncomodegenic

                  Cons

                    Best Uses

                    • Dry Skin
                    • Full Coverage

                    Comments about Too Faced Born This Way Absolute Perfection Foundation:

                    This product is amazing. Goes on smooth and looks very natural. I love it.

                    (1 of 1 customers found this review helpful)

                     
                    2.0

                    I would not buy this again...

                    By PGarcia

                    from Georgia

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Good color match

                    Cons

                    • Doesn't Stay On
                    • Poor Coverage
                    • Pricey / Poor Value

                    Best Uses

                      Comments about Too Faced Born This Way Absolute Perfection Foundation:

                      So I got this foundation thinking I'll love it because EVERYONE raves about it!! But after trying it, I didn't understand why. It was nothing special compared to some drug store foundations and I'm the type to compare if the PRICE is worth it to the quality. If something is worth the price then I'm all in. But this wasn't.. I get more compliments on the L'Oréal Pro Glow than this. My skin type is combination. Normal all over and dry around my nose and lip area. Overall I give this a 2 because it's not the WORSE foundation I've tried but it surely isn't worth the price. Tried it with a brush and sponge and different primers and nothing's changed.

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      321 Questions | 322 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this product hypoallergenic?
                        Asked on 5/19/2017 by Jade from Glen Mills, Pa

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jade... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                          Answered on 5/19/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this foundation look/work better on oily or dry skin?
                        Asked on 5/12/2017 by MakeupLover from South San Francisco, CA

                        1 answer

                        • Brand Expert

                          A:

                          Hello Gorgeous... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                          Answered on 5/15/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hi. I use MAC NW 25. What shade would be right for me?
                        Asked on 5/2/2017 by Blondie326 from Fort Lauderdale, FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Kelly... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use Alabaster in Clinique acne solutions. What color would I wear in this product?
                        Asked on 5/1/2017 by Lisalisa from Nebraska

                        1 answer

                        • Brand Expert

                          A:

                          Hi Lisalisa... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I use natural beige in bare minerals foundation what would i use in born this way foundation..is this good for sensitive skin....
                        Asked on 5/1/2017 by andi from portland oregon

                        1 answer

                        • Brand Expert

                          A:

                          Hi Andi... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 5/5/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Do you recommend applying this using a brush, sponge, or fingers?
                        Asked on 4/30/2017 by Jess from Rockland, ME

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... I would recommend applying this foundation with your fingers. It helps to warm up the product. Thank you :)

                          Answered on 5/1/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm in shade 3.2 in smashbox studio skin and was woundering if u could help me find my exact
                        Shade in the born this way foundation.
                        Asked on 4/29/2017 by Dalia s. from Santa Maria , CA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Dalia... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 5/1/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Hello- I am currently using Urban Decay Naked foundation in shade 2.0. Which of your shades would be compatible to that?
                        Asked on 4/26/2017 by Shay from Virginia Beach

                        1 answer

                        • Brand Expert

                          A:

                          Hi Shay... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        So I wear a NARS Foundation most the time & The color is Syracuse Medium Tan / Dark 1. What would be the best Foundation Color to Used on the Born This Way Too Faced Foundation?
                        Asked on 4/23/2017 by Lexie from South Carolina, US

                        1 answer

                        • Brand Expert

                          A:

                          Hi Lexie... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Does this foundation have SPF in it? I've looked everywhere and can't find anything saying if it has SPF in it or not.
                        Asked on 4/21/2017 by Bailey from Surprise, AZ

                        1 answer

                        • Brand Expert

                          A:

                          Hi Bailey... Our Born This Way Absolute Perfection Foundation does not contain SPF. Thank you :)

                          Answered on 4/28/2017 by Brand Expert from Too Faced Cosmetics
                      Displaying questions 1-10Previous | Next »

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