skip to main content
ULTA
  • Home
  • / Makeup
  • / Face
  • / Foundation
  • / Born This Way Absolute Perfection Foundation
Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain

Item #: 2290015 Size: 1.0 oz

Ask a Question

Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.2

(based on 3170 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (1973)
  • Easy to apply (1940)
  • Goes on smoothly (1912)
  • Lightweight (1755)
  • Good pigmentation (1512)

Cons

  • Doesn't stay on (299)
  • Pricey / poor value (297)
  • Too greasy (210)
  • Poor coverage (146)
  • Heavy (114)

Best Uses

  • Full coverage (1246)
  • Light to medium coverage (1035)
  • Normal skin (794)
  • Dry skin (616)
  • Sensitive skin (553)
    • Reviewer Profile:
    • Brand buyer (1514), Budget shopper (969)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)

Reviewed by 3170 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Yes I would buy again

By None

from Michigan

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish
  • Noncomodegenic

Cons

    Best Uses

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      None

       
      2.0

      Too Yellow

      By Tiffany

      from San Antonio, Texas

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Easy To Apply
      • Goes On Smoothly
      • Long-Lasting

      Cons

      • Poor Coverage

      Best Uses

      • Light To Medium Coverage

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      This was too yellow. I tried 3 shades. Brought home the closest to my skin color. I use pink tones. This is only yellow. Not a match. They need to work on undertones.

       
      4.0

      I am completely in love with this product!

      By KCK

      from Fort Wayne, IN

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Dry Skin
        • Light To Medium Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I have tried other two faced products and loved them. When I was referred to this product I was excited to try it. So far I have not been dissapointed!!

         
        5.0

        New Favorite Foundation

        By CaliHonu

        from SoCal

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Dry Skin
          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I'm so glad I finally broke down and tried this foundation. I tend to be lazy and don't like to have to touch up my makeup during the day, so I really appreciate that this foundation looks great all day. It may not be as perfect at the end of the day as when it's freshly applied, but I don't see obvious areas where it's broken down around my nose, forehead, or chin. I have normal to dry skin, but have had those issues with other foundations in the past. This foundation has a beautiful finish that just looks like my skin but better. Right now this is absolutely my go-to foundation for the coverage, the ability to build the coverage, the fact that it doesn't stick to or highlight dry skin, and the soft and natural finish. It looks great applied with a brush or a sponge, but I prefer to apply it with a damp Beauty Blender. The frosted glass bottle is pretty, too.

           
          5.0

          Old faithful

          By Emma

          from Maryland

          Verified Buyer

          Pros

          • Blends Well
          • Goes On Smoothly
          • Lightweight
          • Long-Lasting

          Cons

            Best Uses

            • Dry Skin
            • Light To Medium Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I have used this foundation for almost 2 years. I have dry skin and this formula is perfect for giving me a slight glow. Buildable, breathable. I've found its best applied with a beauty blender.

             
            2.0

            Not good for my oily skin :(

            By Riah

            from Springfield, MO

            About Me Brand Buyer

            Verified Reviewer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight

            Cons

            • Clings to Dry Patches
            • Doesn't Stay On
            • Pricey / Poor Value
            • Too Greasy

            Best Uses

            • Dry Skin
            • Full Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I was so excited to purchase this foundation. I wanted to buy HanoveRx primer and I decided maybe this foundation would work with it nicely. I was wrong! This foundation applies very smoothly but it only looks good for maybe 2 hours. Before half my day was over, it was making me super super greasy around my nose and it was clinging to my dry patches around my mouth that I didn't even know I had. I wanted to like this foundation so badly and I tried using different primers, tools, and techniques and I decided it's just a no go for my skin. I'm definitely returning it and that makes me sad because I expected it to be amazing :(

             
            5.0

            Best Foundation By Far

            By Emily

            from Lakeside, TX

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting

            Cons

              Best Uses

              • Dry Skin
              • Full Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              The best foundation I've used yet!!! I haven't one better than this one. I barely apply any and I immediately get full coverage. Smooth on my skin and very natural looking. I have combo skin but mainly dry. I think I've found my forever foundation ;)

               
              2.0

              Will be returning

              By Miranda

              from Phoenix, AZ

              About Me Budget Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation

              Cons

              • Doesn't Stay On
              • Heavy
              • Pricey / Poor Value
              • Too Greasy

              Best Uses

              • Full Coverage
              • Normal Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I had high hopes for this foundation. I bought it looking for something that would give me full coverage without settling into my pores and smile lines (I'm only 22 but every foundation i buy settles around my mouth). I tried this for a few days and it settles into my smile lines, breaks down and separates on my nose, chin, and forehead, and makes my T zone super oily (even with expensive primer, powder, and setting spray). I work two jobs in restaurants and am constantly running back and forth and need something that lasts all day; this foundation does not. I have it two stars because the color matched well to my skin tone without oxidizing, and because it's cruelty free. It looks great when I first put it on in the morning but breaks down very quickly.

               
              5.0

              Awesome foundation!

              By Makeupxoxo

              from Texarkana

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Feels soft

              Cons

                Best Uses

                • Dry Skin
                • Full Coverage
                • Medium to Full Coverage
                • Normal Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I always struggle to find a decent foundation, but this foundation is great! I have heard really great things about it so I tried it out for myself. I have dry to normal skin and I usually wear sheer coverage foundation but this medium to full coverage foundation feels so good on my skin!

                 
                5.0

                I would definitely buy this product again

                By Ariel The queen

                from Cherry Valley, Arkansas

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Long-Lasting

                Cons

                • Doesn't Stay On
                • Heavy
                • Pricey / Poor Value

                Best Uses

                • Full Coverage

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I use my beauty blender to blend out the foundation smoothly. I was amazed on how full coverage it was.

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                238 Questions | 239 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I use Urban Decay Naked Skin foundation in 1.5, what would be a match to my shade. thank you xoxo
                  Asked on 1/9/2017 by Kristoff from Long Beach, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Kristian... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 1/10/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  If I have yellow undertones what shade
                  Asked on 1/8/2017 by Trish from Chicago

                  1 answer

                  • Brand Expert

                    A:

                    Hello Trish... For our Born This Way Absolute Perfection Foundation, I would recommend trying the shade finding tool on ulta.com. It allows you to select a shade, and provides visual examples as well. I also suggest stopping by your local Ulta, for a custom color consolation from an Ulta expert. Thanks :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi, I am wondering if this foundation would work well for dry skin?
                  Asked on 1/8/2017 by Bre from Wa

                  1 answer

                  • Brand Expert

                    A:

                    Hello Bre... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                    Thanks :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does this foundation cover freckles or would I have too apply a lot ?
                  Asked on 1/7/2017 by Bubbles from Hemet, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hello... Our Born This Way Foundation has medium-to-full undetectable coverage.
                    Thanks :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Does the color snow and pink or yellow undertones?
                  Asked on 1/6/2017 by Shel

                  1 answer

                  • Brand Expert

                    A:

                    Hi Shel... Our Born This Way Foundation in Snow is made for very pale skin tones and has neutral to pink undertones.
                    Thank you :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I used the shade Vanilla for a while, and now that I stopped using it I found that that shade is too dark for me. What would be a step down from vanilla that has the same undertone?
                  Asked on 1/6/2017 by Adrianna from Wallingford, CT

                  1 answer

                  • Brand Expert

                    A:

                    Hi Adrianna... The 2 shades below Vanilla are Ivory & Porcelain. Ivory is fair with neutral to golden undertones while Porcelain is fair with neutral to pink undertones.
                    Thank you!

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hello, I currently am using the hello flawless foundation in beige which color would be comparable to that in the born this way foundation???
                  Asked on 1/6/2017 by Melanie

                  1 answer

                  • Brand Expert

                    A:

                    Hi Melanie... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Do you recommend a brush to apply born this way
                  Asked on 1/4/2017 by VICKIE from South Carolina

                  1 answer

                  • Brand Expert

                    A:

                    Hi Vickie... For medium coverage, apply a small amount from the center of the face outward and blend with fingertips, sponge, or brush. Build to full coverage by layering as needed.
                    Thank you :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I wear N4 in MAC studio fix powder foundation. Can someone please help me choose a shade based on this information? Thanks
                  Asked on 1/4/2017 by Hannah from Tennessee

                  1 answer

                  • Brand Expert

                    A:

                    Hi Hannah... Being a Too Faced expert, we aren't qualified to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  By any chance does this foundation cause any flashback in flash photography?
                  Asked on 1/3/2017 by Daniela from Hereford, TX

                  1 answer

                  • Brand Expert

                    A:

                    Hi Daniela... There is no photo flash from this product. However, it is always a good idea to warm up the complexion with bronzer no matter what foundation you are using. Thank you :)

                    Answered on 1/9/2017 by Brand Expert from Too Faced Cosmetics
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?