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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

1.0 oz Item 2290015

Color:Porcelain (very fair w/ neutral undertones)

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4695 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Blends well (3164)
  • Easy to apply (3129)
  • Goes on smoothly (3091)
  • Lightweight (2684)
  • Good pigmentation (2437)

Cons

  • Doesn't stay on (512)
  • Pricey / poor value (508)
  • Too greasy (360)
  • Poor coverage (251)
  • Heavy (200)

Best Uses

  • Full coverage (2001)
  • Light to medium coverage (1695)
  • Normal skin (1265)
  • Dry skin (993)
  • Sensitive skin (855)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2289), Budget shopper (1467)

Reviewed by 4695 customers

Displaying reviews 1-10

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5.0

So far my fave and go to foundation

By Bobbi

from Cleveland, OH

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Goes On Smoothly
  • Good Pigmentation
  • Long-Lasting

Cons

    Best Uses

    • Full Coverage

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    So great for covering my redness and blemishes! Out of all the foundations i used this is so far my favorite. Easy to apply and blends in sooooooo good.

    (2 of 2 customers found this review helpful)

     
    5.0

    If you read a single review, read this one.

    By Molli

    from Tallahassee, FL

    About Me Brand Buyer

    Verified Reviewer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting
    • Matte Finish
    • Noncomodegenic

    Cons

      Best Uses

      • Dry Skin
      • Full Coverage
      • Light To Medium Coverage
      • Normal Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      I was engaged for two years. About a month and a half before our wedding, my father was diagnosed with Stage IV cancer and was deteriorating rapidly. We decided to get married in his yard a few days later. I wore this foundation and cried through the whole ceremony and it did not budge. We still planned to go through the wedding we had planned a month later. A few days before the second ceremony, my father passed away. I applied this foundation at 11:00am, drank quite a bit of champagne, danced, sweat, and shed happy and bittersweet tears all night. This foundation did. not. move. On top of all this, I have melasma on my cheeks and forehead. I've never felt so strongly about a makeup item before but had to leave this review because I am so grateful that I didn't have to worry about my makeup on top of everything else. Don't think about it, BUY IT!!

       
      5.0

      Love it!

      By Sarah Scissorhands

      from Portsmouth, Ohio

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting

      Cons

        Best Uses

        • Dry Skin
        • Light To Medium Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        This foundation does well for my dry skin. Best used with a primer. Must use powder to set or it rubs off on my hands and clothing.

         
        5.0

        HOLY GRAIL

        By thoge

        from dallas

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight
        • Long-Lasting

        Cons

        • Heavy
        • Pricey / Poor Value
        • Too Greasy

        Best Uses

        • Dry Skin
        • Light To Medium Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        LOVE IT!

         
        5.0

        I would buy this again

        By Tina

        from Cleveland

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Lightweight

        Cons

        • Pricey / Poor Value

        Best Uses

        • Full Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I love this foundation. Hides my under eye circles well

         
        4.0

        I live this foundation

        By Barbi

        from Henderson nv

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            Great coverage blends great

             
            5.0

            I would buy this product again and again

            By Trin

            from Fremont

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Lightweight
            • Long-Lasting
            • Makes me feel sexy
            • Matte Finish
            • Noncomodegenic

            Cons

            • Causes Breakouts

            Best Uses

            • Acne-Prone or Oily Skin
            • Dry Skin
            • Full Coverage
            • Light To Medium Coverage
            • Mature Skin
            • Normal Skin
            • Sensitive Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I use it when I go out and it last the whole night

            (1 of 1 customers found this review helpful)

             
            2.0

            This product is disappointing

            By Amanda

            from Des Moines Iowa

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight

            Cons

            • Causes Breakouts
            • Doesn't Stay On
            • Too Greasy

            Best Uses

            • Light To Medium Coverage

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            I really wanted to like this foundation, it looks really nice when it's first applied, but that only lasts for about an hour. After that it starts to get greasy and not stay on very well (even with setting spray and finishing powder). After a few days use it caused me to break out. I will be returning this product.

             
            5.0

            I would buy this again!

            By Df

            from Allen Texas

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Light To Medium Coverage
              • Normal Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I'm very picky with foundations but this one is amazing!

               
              5.0

              I will buy this again!

              By Krystal

              from Fresno CA

              About Me Budget Buyer

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting

              Cons

                Best Uses

                • Dry Skin
                • Full Coverage
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                It looks great on my dry skin! I'm also very fair skinned with freckles and redness. I got the color Snow and I love this foundation!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                396 Questions | 397 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  So I️ have dry skin and when I️ put foundation on my skin my forehead looks all patchy and you can see the dry skin even more would this product do the same or be a good choice
                  Asked on 12/8/2017 by lex from Dover NH

                  1 answer

                  • Brand Expert

                    A:

                    Hi Lex... I would recommend applying moisturizer first, followed by th Hangover Primer. Tis will help to create a balanced canvas. Try placing 1-2 pumps of Born This Way Foundation in the palm of your hand, and using your fingertips to apply. Working from the center of the face, and blending outward. This will allow you to adjust the coverage.
                    Thank you!

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I was using the shade golden beige over the summer and it's too dark for me now. I was matched to nude which was too light and too pink for me . Which shade would be best for my skin complexion. I'm light/medium with neutral/ yellow or golden undertones
                  Asked on 12/4/2017 by Newtomakeup from New York

                  1 answer

                  • Brand Expert

                    A:

                    Hi Aisha... I would recommend looking at Warm Nude in the Born This Way Foundation. Thanks :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi I'm usually in the shade golden beige , would born this way fit me in the shade golden beige as well? I don't want to spend money on this product and get the wrong shade..
                  Asked on 12/2/2017 by Kaitlyn Lee from San Antonio , Tx

                  1 answer

                  • Brand Expert

                    A:

                    Hi Kaitlyn... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this foundation good for oily acne prone skin??

                  Also, I'm in the shade "Light" in the Milani 2-1 conceal and perfect foundation. Can you please color match me to a shade in Born This Way so I can purchase this foundation!?
                  Asked on 11/29/2017 by Renee from Ogden UT

                  1 answer

                  • Brand Expert

                    A:

                    Hi Renne... Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. However, we do have a full list of ingredients for this product at Ulta.com. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I have insanely oily skin, I was wondering if this is a good product for oily skin.
                  Asked on 11/28/2017 by Chez from El Reno, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi Chez... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this product cakey?
                  Asked on 11/26/2017 by janica from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Janica... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I have very oily skin has it is and I was wondering before I buy this foundation if the coconut water in it would make my skin oily and give me a dewy finish?
                  Asked on 11/18/2017 by Yasmin from Chicago, US

                  1 answer

                  • Brand Expert

                    A:

                    Hi Yasmin... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                    Answered on 11/20/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Hi, I recently tried a sample of Too Faced foundation called "Born This Way Undetectable Medium-to-Full Coverage Foundation" and liked it....is this the same product?
                  Asked on 11/15/2017 by Melanie from Los Angeles, CA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Melanie... I'm so happy you liked it. This is the same foundation you sampled.
                    Thank you :)

                    Answered on 11/20/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Which is lightest? Swan or snow?
                  Asked on 11/14/2017 by Kayla from Wisconsin

                  1 answer

                  • Brand Expert

                    A:

                    Hi Kayla... Swan is the fairest with neutral undertones, and Snow is the fairest with neutral- pink undertones. Thank you :)

                    Answered on 11/20/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I am interested in this product. I usually wear Fit Me 110 by Maybelline (I believe, could be 120) what shade would work for my skin tone, fair porcelain with pink undertone? If it doesn't work, how does your return/exchange policy work for this product? Thank you for your time!
                  Asked on 11/14/2017 by Julie from Silverdale,WA

                  1 answer

                  • Brand Expert

                    A:

                    Hi Julie... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                    Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                Displaying questions 1-10Previous | Next »

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