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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain (fair w/ neutral-to-pink undertones)

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Details+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4052 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Blends well (2676)
  • Easy to apply (2635)
  • Goes on smoothly (2612)
  • Lightweight (2304)
  • Good pigmentation (2051)

Cons

  • Pricey / poor value (417)
  • Doesn't stay on (409)
  • Too greasy (284)
  • Poor coverage (208)
  • Heavy (151)

Best Uses

  • Full coverage (1676)
  • Light to medium coverage (1428)
  • Normal skin (1077)
  • Dry skin (842)
  • Sensitive skin (737)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (1951), Budget shopper (1265)

Reviewed by 4052 customers

Displaying reviews 1-10

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2.0

Awful for oily skin

By Shelby

from Baton Rouge LA

About Me Budget Buyer

Pros

  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight

Cons

  • Doesn't Stay On
  • Poor Coverage
  • Too Greasy

Best Uses

  • Light To Medium Coverage

Comments about Too Faced Born This Way Absolute Perfection Foundation:

This applies BEAUTIFULLY. I love the finish, but after about an hour it breaks up on my nose and forehead.
I have pretty oily skin, and find that the Loreal pro matte stays on waaaaaay longer than this and is waaay
cheaper. I recommend only using this if you have perfectly normal skin because it also clings to dry spots. So disappointed.

 
5.0

Beautiful foundation with a smooth finish.

By Catsandra

from Tucson, AZ

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish

Cons

    Best Uses

    • Full Coverage

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I love the finish of this foundation. It looks like a second skin. Not at all chalky or cakey.

     
    5.0

    Only foundation I buy

    By Mia

    from Anaheim ca

    About Me Brand Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Full Coverage
      • Light To Medium Coverage
      • Normal Skin
      • Sensitive Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      Love this stuff

       
      4.0

      Flawless

      By court

      from ct

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight
      • Long-Lasting
      • Matte Finish
      • Noncomodegenic
      • Several shades to choose from

      Cons

      • Four stars because it's super expensive
      • Pricey / Poor Value

      Best Uses

      • Acne-Prone or Oily Skin
      • Full Coverage
      • Mature Skin
      • Normal Skin
      • Sensitive Skin

      Comments about Too Faced Born This Way Absolute Perfection Foundation:

      I love this foundation. It goes on great and has awesome coverage. I also like the fact there are several shades to choose from. I use different shades in the winter and summer. The only negative is the price.

       
      5.0

      First time buying this product

      By Mariiee29

      from Covina, Ca

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Blends Well

      Cons

        Best Uses

        • Full Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        First time trying this foundation works good I like it... I wish it would of been more matte since my face is very oily...

         
        5.0

        So in love with this line!

        By Abbie

        from Columbia, MO

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish

        Cons

          Best Uses

          • Acne-Prone or Oily Skin
          • Full Coverage
          • Normal Skin

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          This foundation is my all time fave! I used to have terrible skin and this helped cover it! Now that my skin is healing and looking good, I'm still SO satisfied with this foundation! Very smooth and great color variety! When I say I'm a budget buyer I want the best for my money. This is certainly it!

           
          5.0

          Love it

          By Faith

          from Ewa beach, Hawaii

          Verified Buyer

          Pros

            Cons

            • Causes Breakouts

            Best Uses

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              Love it

               
              5.0

              I will

              By Angelina

              from Danbury

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Matte Finish

              Cons

              • Too Greasy

              Best Uses

              • Dry Skin
              • Light To Medium Coverage
              • Normal Skin
              • Sensitive Skin

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              Very good

               
              5.0

              I bought different shades so I can use it all summer.

              By Miss Crobamac

              from Franklin, PA

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Good Pigmentation
              • Lightweight
              • Long-Lasting
              • Noncomodegenic

              Cons

                Best Uses

                • Dry Skin
                • Full Coverage
                • Light To Medium Coverage
                • Normal Skin
                • Sensitive Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I use the product for full coverage and you'd think I just had tinted moisturizer on. When they say "undetectable finish" they're not kidding.

                 
                4.0

                Lots of skin tones, great coverage!

                By oliviamr3

                from Central Kentuckyh

                About Me Budget Buyer

                Verified Reviewer

                Pros

                • Blends Well
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish

                Cons

                  Best Uses

                  • Full Coverage

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  Finding makeup for my skin tone is always a hassel so the first thing that attracted to me to this brand was the wide array of options. I also wanted something with a little fuller coverage than Naked Skin. Born this Way is perfect! One pump covers my entire face. It has a great matte finish and is easy to apply with a beauty blender (it may be easy with other tools too but I can't say for sure). I would highly recommend it, especially to other women of color who have a hard time matching makeup to their skin!

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  334 Questions | 335 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this for oily or dry skin
                    Asked on 6/8/2017 by remi from California US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Remi... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 6/12/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I wear the Maybelline Fit Me Matte & Poreless foundatiom in the shade 310..... which shade would be my correct match?
                    Asked on 6/6/2017 by amberkaye from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi Amber... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/6/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this foundation good for acne prone skin?
                    Asked on 6/4/2017 by Belle from CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Belle... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hello, if I use a beige foundation on benefit but the beige is just little light and the toast beige is to orange and dark for my skin. So I want to change yo too face foundation but don't know what color to buy. Can someone help me with the color match.
                    Asked on 6/3/2017 by Dalia from Fort Payne AL

                    1 answer

                    • Brand Expert

                      A:

                      Hi Dalia... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/5/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    What color would I be in this foundation, I never used this one!
                    Asked on 6/2/2017 by Janessa Rose from Brawley, CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi Janessa... I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/2/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I normally wear shade 6 in philosophy miracle worker foundation what shade would you recommend?
                    Asked on 5/31/2017 by Laura from TN

                    1 answer

                    • Brand Expert

                      A:

                      Hi Laura... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    does this product contain SPF??
                    Asked on 5/31/2017 by Victoria from NY ,40

                    1 answer

                    • Brand Expert

                      A:

                      Hi Victoria... Our Born This Way Absolute Perfection Foundation does not contain SPF. Thank you :)

                      Answered on 6/1/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I wear the maybelline fit me matte and poreless in shade 228 soft tan what shade would I be in this one?
                    Asked on 5/30/2017 by cgarcia119 from Maywood,Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gizelle... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    My skin is currently tanned and I am looking for a foundation that not really gives a lot of coverage, just something to even it out and give me a glow. I don't want a heavy look on my face. Would you recommend this?
                    Asked on 5/29/2017 by Beth from Hendersonville TN

                    1 answer

                    • Brand Expert

                      A:

                      Hi Beth... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hi if im shade nc35 in MAC what shade can I use on this foundation
                    Asked on 5/27/2017 by Cami from Russell kansas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Cami... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 5/31/2017 by Brand Expert from Too Faced Cosmetics
                  Displaying questions 1-10Previous | Next »

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