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Too Faced Born This Way Absolute Perfection Foundation

Too Faced

Born This Way Absolute Perfection Foundation

Porcelain (fair w/ neutral-to-pink undertones)

Item #: 2290015 Size: 1.0 oz

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Skin so naturally radiant they'll think you were born this way.

Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. For coverage so undetectable, you can't see the makeup and you can't see imperfections - all that's left is naturally radiant skin that looks like you were Born This Way.

This revolutionary foundation is infused with a potent combination of coconut water to naturally replenish moisture levels; nature's resilient alpine rose to brighten the skin's appearance and promote elasticity and hyaluronic acid for a smoother, more youthful appearance.

Skin-loving perfection:

  • Medium-to-full, undetectable coverage
  • Oil-free
  • Coconut water helps delicately replenish skin's moisture levels without over hydrating
  • Infused with the resilient alpine rose to brighten the skin's appearance and promote elasticity
  • Hyaluronic acid provides long-lasting, skin-balancing hydration for a smoother, more youthful appearance


Click here to find your perfect shade!

Introducing Born This Way

About Born This Way

Undetectable Foundation

Water (Aqua) (Eau), Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedBorn This Way Absolute Perfection Foundation
 
4.3

(based on 4292 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Blends well (2870)
  • Easy to apply (2823)
  • Goes on smoothly (2797)
  • Lightweight (2445)
  • Good pigmentation (2198)

Cons

  • Pricey / poor value (448)
  • Doesn't stay on (440)
  • Too greasy (304)
  • Poor coverage (218)
  • Heavy (170)

Best Uses

  • Full coverage (1820)
  • Light to medium coverage (1529)
  • Normal skin (1152)
  • Dry skin (894)
  • Sensitive skin (786)
    • My Beauty Routine Takes:
    • 30 minutes (236), 10 minutes (112), 1+ hour (59)
    • Reviewer Profile:
    • Brand buyer (2076), Budget shopper (1354)

Reviewed by 4292 customers

Displaying reviews 1-10

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3.0

Thought I would love it!

By TAHinTN

from Knoxville

Verified Buyer

Comments about Too Faced Born This Way Absolute Perfection Foundation:

Other reviews were great especially covering without looking heavy and skin looking so natural, I really wanted it to work but it seems to settle in my pores exaggerating them no matter what primer or setting Powder I tried. It did go on smooth and color was good, for a more natural skin look, I am using Chanel Velvet or Koh Gen Do Aqua foundation.

 
5.0

Very Light

By DStone

from Reno, NV

About Me Budget Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight

Cons

    Best Uses

    • Light To Medium Coverage

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    I love the coverage. Anything too heavy and it fills my lines! This is a very smooth and even coverage

     
    4.0

    color is great

    By Pamela

    from Pawtucket, RI

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Lightweight

    Cons

    • Poor Coverage

    Best Uses

    • Light To Medium Coverage
    • Sensitive Skin

    Comments about Too Faced Born This Way Absolute Perfection Foundation:

    It hasn't broke me out. I am so happy they came out with Swan, it is perfect for me. It's so hard to find a neutral really pale foundation. The shade is still a little more yellow than pink but it works for me. If your more pink with a little yellow undertones than it might not work for you as well. It feels so light, like wearing nothing. This foundation is so finky though. One day I apply it will look great the next day it will be a total disaster. I change nothing and get mixed results. SO of course I tried sponge, brush, two different primers, 3 different setting powders and no powder. I get the same results, mixed. One day I think I have found the perfect combination it looks flawless but than I do same thing next day and all cakey, patchy, a mess. I want to love this foundation but I'm getting such mixed results. I still don't know. I would recommend to use caution. Also, it isn't full coverage at all but is build-able.

     
    5.0

    You really have to try this

    By Cindy

    from Palmer Township, pennsylvania

    About Me Brand Buyer

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Acne-Prone or Oily Skin
        • Dry Skin
        • Full Coverage
        • I am over 50 & love this foundation
        • Light To Medium Coverage
        • Mature Skin
        • Normal Skin
        • Sensitive Skin

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        I have combo skin , and this is amazing .I love the coverage .This foundation can be used from just a quick evening out your skin tone to a full coverage , without feeling heavy or caked up. It actually leaves my skin feeling better than before I started using it. I think woman of my age group really need to give it a try , Too Faced is not just for the younger generation . Come on ladies ! Your missing out !

         
        4.0

        great

        By rea

        from indiana

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well

        Cons

        • Doesn't Stay On

        Best Uses

        • Light To Medium Coverage

        Comments about Too Faced Born This Way Absolute Perfection Foundation:

        it was okay i got wrong shade

         
        5.0

        This product is my favorite foundation.

        By Sunshine

        from Lakeland,Florida

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Light To Medium Coverage

          Comments about Too Faced Born This Way Absolute Perfection Foundation:

          I recommended this foundation to my daughter and she is now wearing it.

           
          5.0

          Excellent formula and packaged!!!!

          By Melbaray

          from FL

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Dry Skin
            • Full Coverage
            • Light To Medium Coverage
            • Mature Skin
            • Normal Skin
            • Sensitive Skin

            Comments about Too Faced Born This Way Absolute Perfection Foundation:

            Easy to apply, light

             
            2.0

            Not for me

            By Momma26

            from Casa grande,az

            About Me Brand Buyer

            Verified Buyer

            Pros

              Cons

              • Doesn't Stay On

              Best Uses

              • Light To Medium Coverage

              Comments about Too Faced Born This Way Absolute Perfection Foundation:

              I have used amazionan clay for years and everyone raved about this foundation....for me the primer doesn't even help it come off. Sink into pores and just doesn't cover

               
              5.0

              Great for Middle Aged Skin

              By Carrie

              from Utah

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Pigmentation
              • Long-Lasting
              • Matte Finish

              Cons

                Best Uses

                • Acne-Prone or Oily Skin
                • Full Coverage
                • Mature Skin

                Comments about Too Faced Born This Way Absolute Perfection Foundation:

                I love this foundation. It is the one area I really splurge but it is worth it for the full coverage and it lasts a really long time.

                 
                5.0

                Love..!!!

                By Ana

                from Anaheim, CA

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish
                • Noncomodegenic

                Cons

                  Best Uses

                  • Full Coverage

                  Comments about Too Faced Born This Way Absolute Perfection Foundation:

                  I love this foundation it blends very well and is not heavy.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  342 Questions | 343 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I recently got swatch tested for this product and I was told vanilla...first day I used it and it looks very yellow on my face...so can someone tell me what color would be comparable to the urban decay naked color 0.5?
                    Asked on 7/3/2017 by Amanda from Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi Amanda... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 7/3/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I have the shade snow but it's still a little too dark for me. Is the shade almond lighter or darker than snow? I can't wear swan because my undertone is more neutral yellow toned than pink toned. Almond looks darker than snow on your website, but on the too faced website it looks lighter? I can't come and see in person, I have to order online. Thanks!
                    Asked on 6/30/2017 by Pale princess from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hello Beautiful... Please know that our Born This Way Absolute Perfection Foundation is not lighter than Snow. Thank you :)

                      Answered on 6/30/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    is this a radiant or matte finsh?
                    Asked on 6/27/2017 by grace from US

                    1 answer

                    • Brand Expert

                      A:

                      Grace... Our Born This Way Foundation has an Oil-Free buildable coverage formula with Hi Coconut Water to help replenish the skin, resilient Alpine Rose to brighten the skin's appearance, and Hyaluronic Acid helps balance skin for a smoother, more youthful appearance. I highly recommend checking out our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert.
                      Thanks :)

                      Answered on 6/29/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Can this foundation cover redness from acne or discoloration??
                    Asked on 6/26/2017 by CK from Atlanta,US

                    1 answer

                    • Brand Expert

                      A:

                      Hi CK... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 6/26/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I current use this foundation in the Nude shade. I was needing to get something a little darker. I saw there were a few "medium" shade options so i was wondering which shade would be recommended as a step darker than the Nude? I have more of neutral - pink undertones.
                    Asked on 6/20/2017 by DMitchell from Fitzgerald, GA

                    1 answer

                    • Brand Expert

                      A:

                      Hi D... I would recommend starting with Warm Nude or Light Beige. I also suggest stopping by your local Ulta for a custom color consultation with an Ulta Expert.
                      Thank you :)

                      Answered on 6/21/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this foundation good for sensitive skin?
                    Asked on 6/13/2017 by Liz from Sacramento

                    1 answer

                    • Brand Expert

                      A:

                      Hi Liz... Please know that all of our products are safety tested. However, we cannot guarantee how your skin will react with any product. I would recommend stopping by your local Ulta for a complimentary custom consultation with an Ulta expert. Thank you :)

                      Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Hi, I just purchased and am enjoying so far. Anyone who has been using this for a while- how long does it usually take you to go through it? And how many pumps do you use daily? Thanks so much.
                    Asked on 6/13/2017 by Sofia from Portland, OR

                    1 answer

                    • Brand Expert

                      A:

                      Hi Sofia... I would recommend using about 1-2 pumps per application. It can last up to6 months. Thank you :)

                      Answered on 6/14/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Does this foundation give a matte finish?
                    Asked on 6/12/2017 by Adriana from Phoenix,AZ

                    1 answer

                    • Brand Expert

                      A:

                      Hi Adrianna... It depends on your skin type. If you use this with a matte primer will help to create more of a matte base. Using powder to set is ideal as well. Thank you :)

                      Answered on 6/13/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    Is this for oily or dry skin
                    Asked on 6/8/2017 by remi from California US

                    1 answer

                    • Brand Expert

                      A:

                      Hi Remi... Our Born This Way is an oil-free foundation that masterfully diffuses the line between makeup and skin. It also provides adjustable coverage, and helps to blur imperfections. For optimal wear-time be sure to moisturize, prime, and set with a light amount of powder. It's always a great idea to go into your nearest Utla, for a custom consultation, from an Ulta expert. Thank you :)

                      Answered on 6/12/2017 by Brand Expert from Too Faced Cosmetics
                  • Q:

                    I wear the Maybelline Fit Me Matte & Poreless foundatiom in the shade 310..... which shade would be my correct match?
                    Asked on 6/6/2017 by amberkaye from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi Amber... Being a Too Faced expert, we aren't able to comment on products from other brands. But I am more than happy to help you find the perfect Too Faced product for you. Our Born This Way Foundation has a wide range of colors to suit many skin tones. Please see our shade finding tool on Ulta.com., or stop by your local Ulta for a custom color consultation, from an Ulta expert. Thanks :)

                      Answered on 6/6/2017 by Brand Expert from Too Faced Cosmetics
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