Play in our GLAMlab

Tap, swipe, get inspired! Create entire virtual looks, just like a makeup artist. Or apply a single product or two to see how they look on you.

It’s easy (and addictive).

1. Use a selfie or pick a model.

2. Play with 1,000+ products and shades from fave brands like Urban Decay, MAC and NYX.

3. Pop what you like in your bag and checkout in a snap.

4. Show off your new look in real life!

Instantly Track
How Beauty
Loves You Back

Access your Ultamate Rewards account in the app and watch your points rack up.

Plus, access your account on Apple Watch, or add your Rewards card to Apple Wallet to keep it super-handy (iPhone users only).

Saving Happens

Get quick access to weekly coupons, exclusive offers and mailers.

Now you can feel good about treating yourself. It’s not shopping more, it’s shopping smarter.

Get Alerted
To The Latest

Opt in for Push Notifications for our hottest news, exactly when it happens.

We’re talking sales, product launches, exclusives and so much more. Enable the first time you open your app, or in your app settings.

Your Wish List,
On Command

Save all your favorites for easy access.

  1. Tap the heart icon on any product page to add it to the list.
  2. Check out your entire list by tapping the heart icon on the bottom navigation, or clicking “Favorites” on the main dropdown menu.
  3. Transfer items from your list to your shopping bag at any time.

Find It Near,
Make It Yours

See which local store has what you need now (we know you love instant gratification).

  1. From the product page, click “Find in Store"
  2. Get your list of nearby stores & click “Check Availability" or search for stores by zip code.
  3. Go to the store page by clicking the “i”
    in the circle

Voice & Barcode Searching

Speak … and it will find. Use the voice search function to find what you’re looking for by talking to your device.

Or, scan any product’s barcode in store or at home and pull up reviews from beauty fans.

Shop Easily
With Apple Pay

Check out quickly while you’re on the go.

It’s as easy as selecting “Apple Pay” and placing your finger on Touch ID (iPhone users only).

Instant
Perfect Presents

Buy and email gift cards right from your phone, and check the balance of the one that’s burning a hole in your pocket.