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- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
Bumble and bumble's Illuminated Blonde Purple Shampoo gently yet effectively cleanses, while helping illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands.
Benefits
- Neutralizes brass
- Hydrates
- Reduces frizz
- Softens
- Color-safe for all blonde tones
- For all hair types & textures
Key Ingredients
- Polyquaternium-113 helps preserve tone
- Lauryl, Myristyl Polyricinoleate & Glycerin help provide moisture to hair
Formulated Without
- Parabens
- Phthalates
- Mineral oils
- Sulfates
- Formaldehyde donors
- Petrolatum
- Triclosan
- Triclocarban
Apply and massage through damp hair. Let it sit for two minutes. Rinse, and follow with Illuminated Blonde Conditioner.
Pro-Tip: When using a purple shampoo, it's important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.
|-----------------------------| | Liter pump sold separately. |
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Cocamide Mipa, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Lauryl/Myristyl Polyricinoleate, Propanediol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Nymphaea Caerulea Flower Extract, Helianthus Annuus (Sunflower) Extract, Corylus Americana (Hazelnut) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Fruit Water, Amethyst Extract, Silicone Quaternium-8, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Glyceryl Oleate, Oryza Sativa (Rice) Bran Extract, Sodium Isethionate, Caprylyl Glycol, Polyquaternium-113, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Stearic Acid, Sodium Formate, Glycol Distearate, Coconut Acid, Trideceth-10, Coco-Glucoside, Polyquaternium-7, Tin Oxide, Sodium Glycolate, Sodium Chloride, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Alpha-Isomethyl Ionone, Hydroxyacetophenone, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Metabisulfite, Trisodium Ethylenediamine Disuccinate, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Sodium Benzoate, Mica, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Liter Pump with Bumble and bumble Jumbo purchase (valid thru 1/25/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 9 Questions
- Q
Will this turn my colored treated blonde purple which I don't want
- Asked by Sadgirl
- Official Answer By Bumble & Bumble USThank you for asking! No, the Bumble and bumble Illuminated Blonde Purple Shampoo does not stain hair purple. Let the Shampoo stay in the hair for two minutes before rinsing. We hope you enjoy the benefits of neutralizing brassy tones, hydration, and reducing frizz. Come back to let us know how this works out for your blonde hair. Was this answer helpful to you
- Q
Can I use this Purple line with my Easihair pro Tape in hair extensions? My hair is highlighted professionally then my stylist applied my tape ins.
- Asked by Robin
- Official Answer By Bumble & Bumble USThanks for asking! Because we do not manufacture the extensions you are referring to, we have not tested Bumble and bumble products in conjunction with extension types. We recommend contacting the manufacturer or the salon where you received the service for more information about post-treatment hair care requirements. Was this answer helpful to you
- Q
I am a natural blonde. Is this good for natural or only meant for colored blondes?
- Asked by Blondie
- Official Answer By Bumble & Bumble USWe're glad you asked! This is for all blonde hair types and textures and cleanses while helping illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Was this answer helpful to you
- Q
I am a natural brunette who has colored my hair before January 2020. I have decided to go natural, & am now brunette with salt & pepper hair color while also having some brassy ends. Could I use this shampoo while my hair continues to turn silvery grey?
- Asked by GeminiCheryl
- Official Answer By Bumble & Bumble USThank you for your inquiry! The Bumble and bumble. Illuminated Blonde Purple Shampoo is for all hair types and textures of blonde hair. It gently yet effectively cleanses, and when paired with Bumble and bumble. Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.Was this answer helpful to you
- Q
Has anyone with natural Grey silver used this? And what was the result.?
- Asked by olive
- Official Answer By Bumble & Bumble USWe're so glad you asked. Yes, Bb Illuminated Blonde Purple Shampoo is safe to use on greying hair. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. We can't wait for you to try it! Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Describe Yourself
- 1Bleached
Hair Type
- 1Wavy Hair
Most Helpful Positive Review
One of the best purple shampoos!
I love this shampoo! I am so impressed with this, it has helped to tone the brassiness in my hair tremendously. This paired with the matching conditioner are the perfect combo. I love that this doesn't leave my skin purple like some other purple shampoos do, more importantly it doesn't stain my show...
Most Helpful Critical Review
Not very pigmented
This was gifted by Bumble and Bumble. If you're looking for a very pigmented and strong purple shampoo, this one isn't for you. It's mildly pigmented and just barely helps tone your hair unless you leave it in for a very time. It does have a nice smell and doesn't dry my hair out like other purple s...
47 results
Did no remove brass
Did not have any effect on removing brass tones. Waste of money
Made my hair fall out
Describe Yourself Bleached
Verified Reviewer
Reviewed at
After using this shampoo and conditioner combo for months I noticed my hair was falling out
Made my hair yellow? Opt for Olaplex.
Hair Type Wavy Hair
I typically love Bumble and Bumble but this was a miss for me. My hair has never been brassier or more yellow. Back to Olaplex.
Brunette, but this shampoo!
Verified Reviewer
Reviewed at
I received a sample of this shampoo in my last order. While I'm a brunette, I'm considering supplementing my current hair dresser's invisible oil routine with this purple shampoo. It made my hair feel so light and soft, and I noticed I had less frizz. Impressed.
No toning properties
Verified Buyer
Smells great, but zero toning. It lathered white when used