Size 10.1 oz|
Store & Pickup Availability
How to Use
Rated 4.11 out of 5 stars
This is my holy grail hair product! I have chestnut brown hair naturally and balayage my hair to a very light blonde with an icy finish, but unfortunately my hair loves to pull bronze. Therefore I HAVE to have a good brightening shampoo. I recently tried another product (BeadHead Dumb Blonde) and my ends became frayed and crisper than a Ritz cracker. It was a nightmare! I immediately repurchased this L'anza shampoo and my hair is now so soft and shiny and healthy feeling again, all while being brightened to the perfect color!
I was so thrilled when this finally arrived. But my excitement didn't last long. The purple shampoo is really thin (not thick and luxurious like the other shampoos from this brand) and is an absolute mess in the shower. Because it doesn't lather, the thin formulation flies all over the shower and it doesn't feel very silky or healthy to my hair. The conditioner isn't quite as bad, it's thicker and easier to apply throughout my hair, but again, when I rinse it out my hair does not feel conditioned at all. The other formulas I have from this brand always leave my hair shiny and easy to manage. And the most disappointing part is that it doesn't do anything to brighten my blondes or to remove or hide the brassiness - which is the entire reason for the purchase.
Endetar from Platteville, CO
I have super thick hair, so I generally leave this on for 2-3 minutes and I haven't seen any damage occur due to it. I don't think it tones my hair all that much, however it does seem to help my color stay vibrant longer. I first started using this after my old hair salon recommended it and I've been repurchasing it ever since. My hair is super finicky with what I use on it and this seems to work well. No residue buildup.
Bren from Seattle
Barbara from northeast Pennsylvania
I absolutely love this shampoo! I am allergic to sulfate which is the number one reason I tried this shampoo. For me, it is the one and only ongoing shampoo I will use. My scalp is calm, healthy and my hair is also healthy, soft and shiny - perfect combination!
Dianna from Kansas
I've tried many purple pigmented shampoos that are decent. this one though is outstanding after one wash and does not leave a tint. I love that it also makes my hair look and feel great after a condition. my hair is manageable and I always get asked if I just lighten my hair after I use this. I typically will use it once a week and leave on about five minutes. I've tried Wella, Pravana, Joico, Redken,Shimmer lights, many more! this one is by far my favorite one.
Ellie jelly from Baltimore MD
This shampoo does nothing for my platinum hair. I'm surprised at all of the 5 star reviews. I've been using this for months and kept giving it a chance, but never noticed a difference.
Emily from New York
This is the best purple shampoo out there! I am a natural brunette and for years have went between an ombré and baylage with darker color at the top and light blonde at the bottom! I have used several different purple shampoos (bed head, matrix, Kenra) and nothing compares! My hairdresser introduced me to this product. Though the directions say to apply and leave on for 1 minute I typically will at my hair and apply then leave on for about 10 minutes (hairdresser recommended and told me this was okay to do) about throwing my hair up in a hair tie while the product absorbs into my hair. After I rinse out the product and then use my regular conditioner. I use this product anywhere from once to 3 times a week depending on how many hair wash days I have during the week. Lanza makes sure to leave my hair bright and blonde and brass free! I recommend this to all of my blonde friends!
Ktfromlv from Henderson, NV
I am transitioning to gray after 30+ years of coloring my hair. This product helps keep the silvers shiny while toning down the brassy color in the previously dyed hair.
Mariana from Mission Texas
I like how's the product makes my hair feel and how convenient it Ian to use it for my highlights
Miranda from Atlanta
I had high hopes for this product but after using it, I didn't notice anything different. Didn't make color more vibrant or shiny and left hair looking frizzy as usual. Would not recommend to anyone with coarse wavy color treated hair especially for such a high price.
JAZ from Denver CO
I'm almost one year into natural transition of growing out the silver locks. I noticed a bit of yellowing on my new silver virgin hair, researched best purple shampoos and this one had the best reviews. All I can say is wow! I followed the directions of leaving on for one minute, and hair turned out with the most shiny, brighter silver, no yellowing left in hair. It did slightly tone down the remaining dyed parts that are still growing, as I refuse to chop that part off. No dryness but used a deep conditioner after shampoo. I might leave it on longer next time to see if I get a purple hue, but this shampoo works! I wish Ulta carried the conditioners from this brand. I don't know why some people say it turned their hair green except if they are using other color enhancing products, etc. I think it works best on virgin hair. Always take into consideration what other products and hair routines you are using.
Megan from Pittsburgh, PA
Helps keep my colored hair from turning brassy. I have brown hair and after time my highlights turn very brassy looking. Since I started using this shampoo it helps keep my color the way I want
Hairlover from Miami, FL
It does what the description says without drying my hair as all the other brightening shampoo I've tried
L. from ND
I love using Lanza! I use it with every wash, because it is gentle enough, and doesn't dry my hair out! It combats brassy color and it DOES NOT turn my hair green, like a couple of other reviewers said. Maybe they were using the wrong hair color, I dont Know, but this stuff works great!
Elizabeth from Fountain Co
Makes hair color be brighter
Rebecca H from Manchester, NH
Debbie a canadian from Ontario canada
Shopped st Ulta north Myrtle beach they had very little Lanza products no mousse not much of anything in the Lanza product
Kins from Louisville ky
I am a Master hairstylist of 10 years and I have a level 10 icy blonde/silver. I carry Lanza in my studio and was extremely excited about the new silver line. However, it turned my hair a light green after using it twice 😣. I'm so bummed!
Brandi from Houston, Texas
This product is meant for blonde hair and to be used to pull the yellow out and eliminate brassiness for dyed blondes. It does just that! I have extensions and I use it on my extensions to match my platinum hair and I also use it in my dyed hair it's a great product I love all Lanza products as they are amazing!