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Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1472 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (676)
  • Long lasting (618)
  • Lengthens (436)
  • Good pigmentation (431)
  • Adds volume (391)

Cons

  • Difficult to remove (164)
  • Flakes (89)
  • Messy (78)
  • Difficult to apply (47)
  • Sticky texture (46)

Best Uses

  • Anytime (438)
  • Daily use (407)
  • Special occasions (184)
  • Daytime (125)
  • Going out (117)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (589), Classic style (557), Trendy style (207)

Reviewed by 1472 customers

Displaying reviews 1-10

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3.0

It's nice, but overhyped

By DarkCocoaa

from Northport, AL

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    This mascara is nice, but it doesn't do anything a drugstore mascara wouldn't do honestly.

    • Age:
    • 18-29
     
    4.0

    Truth is in the name

    By HSo24

    from Bay Area, Ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      this product was amazing. it doesn't flake like other products and really looks natural with a simple coat. nothing but positive thoughts so far.

      • Age:
      • 18-29
       
      5.0

      this stuff is THE BEST

      By Lil Ms Italy

      from garden city Michigan

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          This stuff is the Best!!!!!

          • Age:
          • 45-59
           
          4.0

          One of the best mascaras I've used!

          By sam i am

          from Rochester, NY

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

          • Messy

          Best Uses

          • Daily Use

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          This product goes on nicely, the only problem is when my eyes water it bleeds on my face. It makes my eyelashes look long and full and dark. I love it! I had to buy the mini because I didn't want to drop a ton of money on the full size, but now I want this to be my regular mascara!

          • Age:
          • 18-29
           
          5.0

          Excellent product

          By CarCar

          from Greenbrier, AR

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

          • Hard to remove

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Very easy to apply.

          • Age:
          • 30-44
           
          2.0

          It's good, not great but not bad

          By Mary Ann Gresham

          from Tulsa, Oklahoma

          About Me Classic Style

          Verified Buyer

          Pros

          • Good Value

          Cons

          • Difficult to Apply
          • Messy

          Best Uses

          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          It clumped up

          • Age:
          • 45-59
           
          5.0

          This is the best Mascara I have ever tried.

          By Mascara wearer

          from Montana

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              I use it EVERY day.

              • Age:
              • 30-44
               
              4.0

              I would buy this again

              By TC

              from Virginia

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                Good product. Would definitely get again

                • Age:
                • 45-59
                 
                4.0

                Love this mascara!

                By Nikitysplickity

                from Cleveland, OH

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    I had been looking for a mascara that makes my lashes look fuller as I have long but sparse lashes. At first look at the brush I was skeptical because it has very short bristles, however it really works! I like the way it coats my lashes, and it really helps curl them too. It also stays put until you want to take it off.

                    • Age:
                    • 30-44
                     
                    5.0

                    Great stuff

                    By Seashell

                    from Pennsylvania

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        I really love the length this product gave me

                        • Age:
                        • 18-29

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        6 Questions | 6 Answers
                        Displaying questions 1-6
                        • Q:

                          Is the mini mascara brown or black? It won't let me choose a color.
                          Asked on 12/19/2016 by A

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                            Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                        • Q:

                          I'm going on a week long vacation, will this last me the whole trip?
                          Asked on 6/3/2016 by liv from US

                          1 answer

                          • Brand Expert

                            A:

                            Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                            Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                        • Q:

                          is this product okay to use for sensitive eyes?
                          Asked on 1/30/2016 by aly from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous!

                            Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                            xoxo, B

                            Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                        • Q:

                          Would you consider this a good on the go product?
                          Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous!

                            They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                            xoxo, B

                            Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                        • Q:

                          How much product comes in a tube?
                          Asked on 12/10/2014 by kinggirl4 from Florida, USA

                          1 answer

                          • Staff Expert

                            A:

                            0.14 oz.

                            Answered on 12/12/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this mascara waterproof or smudge proof?t
                          Asked on 10/26/2014 by Beauty buff from Virginia

                          1 answer

                        Displaying questions 1-6

                        Do you have a question about this product?