skip to main content
ULTA
  • Home
  • / Makeup
  • / Travel Size
  • / They're Real! Lengthening Mascara Mini
Benefit Cosmetics They%27re Real%21 Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

Online Only FREE Dome Cosmetic Bag w/any $50 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1598 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (778)
  • Long lasting (710)
  • Good pigmentation (487)
  • Lengthens (436)
  • Good value (403)

Cons

  • Difficult to remove (165)
  • Flakes (98)
  • Messy (89)
  • Difficult to apply (51)
  • Sticky texture (47)

Best Uses

  • Daily use (463)
  • Anytime (439)
  • Special occasions (200)
  • Normal skin (126)
  • Daytime (125)
    • Was this a gift?:
    • No (8)
    • Reviewer Profile:
    • Natural style (643), Classic style (601), Trendy style (226)

Reviewed by 1598 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

I would buy this product again

By Mitchell

from Denver, CO

About Me Classic Style

Verified Buyer

Pros

  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Oily Skin

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Love how the product looks

    • Age:
    • 45-59
     
    3.0

    Just okay

    By JD

    from Camas, WA

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Messy

      Best Uses

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Brush gives very spikey lashes. If you like that look, you'll love this. Maybe if one has shorter lashes this would work well, but for long lashes it made my lashes look stuck together

        • Age:
        • 45-59
         
        3.0

        Good mascara but hard to remove

        By Marathon runner

        from Austin, TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Versatile

        Cons

        • Hard to clean off

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I love the brush! It grabs every strand of eyelashes and gives it length. However, when removing with makeup remover, I find that I have to keep scrubbing to take it off. While having to scrub, I'm loosing my own lashes. I give it a 3 because it does give it the length.

        • Age:
        • 30-44
         
        4.0

        Great product

        By Penny

        from Fl

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

        • Messy

        Best Uses

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Application is easy. Little bit extra product at end of applicator brush which tends to clump on lashes.

          • Age:
          • 45-59
           
          5.0

          Absolute fave !!!!!

          By Asso

          from Moval

          About Me Classic Style

          Verified Buyer

          Pros

          • Awesomeness
          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

              Love this prod

              • Age:
              • 30-44
               
              4.0

              I would use this so product again!

              By Brooke

              from Mount pleasant sc

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                Daily

                • Age:
                • 30-44
                 
                3.0

                Not bad but not my favorite, makes lashes stick together.

                By Sinatra

                from Utah

                About Me Classic Style

                Verified Buyer

                Pros

                • Long Lasting

                Cons

                • I wish it were thicker
                • Makes long full lashes look like 20 spider legs
                • Takes a while to dry

                Best Uses

                • Daily Use
                • Normal Skin

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                I'm trying to find a mascara that lightly enhances, moisturizes, controls my thick long lashes.

                • Age:
                • 30-44
                 
                5.0

                I love this mascara

                By Patty

                from Elk Grove

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                    Perfect size for travel

                    • Age:
                    • 45-59
                     
                    5.0

                    My favorite mascara

                    By Cdoan

                    from Richmond, IN

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Lengthens lashes
                    • Separates and defines lashes

                    Cons

                      Best Uses

                      • Anytime

                      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                      They're Real is my favorite mascara! I love it!

                      • Age:
                      • 30-44
                       
                      5.0

                      love it really long lasting

                      By kameron

                      from houston,tx

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting
                      • Versatile

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

                        really long lasting curl

                        • Age:
                        • 18-29

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        8 Questions | 8 Answers
                        Displaying questions 1-8
                        • Q:

                          Does this product help your lashes grow
                          Asked on 4/15/2017 by allie from Georgia, US

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our They're Real! mascara only lengthens, curls, lifts and add volume to your lashes. xoxo B

                            Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                        • Q:

                          What eye makeup remover is recommended with use of this product?
                          Asked on 1/12/2017 by Girl from Macon, GA

                          1 answer

                        • Q:

                          Is the mini mascara brown or black? It won't let me choose a color.
                          Asked on 12/19/2016 by A

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous! Our They're Real! mascara mini is in black! xoxo B

                            Answered on 12/20/2016 by Brand Expert from Benefit Cosmetics
                        • Q:

                          I'm going on a week long vacation, will this last me the whole trip?
                          Asked on 6/3/2016 by liv from US

                          1 answer

                          • Brand Expert

                            A:

                            Hello Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 2 to 3 months give or take. Our unopened products typically have a shelf life of 36 months.

                            Answered on 6/28/2016 by Brand Expert from Benefit Cosmetics
                        • Q:

                          is this product okay to use for sensitive eyes?
                          Asked on 1/30/2016 by aly from US

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous!

                            Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

                            xoxo, B

                            Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                        • Q:

                          Would you consider this a good on the go product?
                          Asked on 7/16/2015 by Mally from Philadelphia , U.S.

                          1 answer

                          • Brand Expert

                            A:

                            Hi gorgeous!

                            They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

                            xoxo, B

                            Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
                        • Q:

                          How much product comes in a tube?
                          Asked on 12/10/2014 by kinggirl4 from Florida, USA

                          1 answer

                          • Staff Expert

                            A:

                            0.14 oz.

                            Answered on 12/12/2014 by Staff Expert from ULTA.com
                        • Q:

                          Is this mascara waterproof or smudge proof?t
                          Asked on 10/26/2014 by Beauty buff from Virginia

                          1 answer

                        Displaying questions 1-8

                        Do you have a question about this product?