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Kenra Professional Brightening Treatment

Kenra Professional

Brightening Treatment

Item #: 2502520 Size: 5.0 oz

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 778 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (498)
  • Great smell (492)
  • Smooths & softens (446)
  • Gentle (374)
  • Improves hair health (276)

Cons

  • Doesn't work (66)
  • Leaves residue (40)
  • Smells bad (24)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (210)
  • Dry hair (207)
  • Fine hair (172)
  • Thick hair (130)
  • Curly hair (72)
    • Hair Type:
    • Straight hair (328), Wavy hair (320), Very curly hair (36)
    • Reviewer Profile:
    • Product junkie (327), Beauty conscious (291), Survivalist / minimalist (93), Professional stylist (33)

Reviewed by 778 customers

Displaying reviews 1-10

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5.0

LOVE this treatment!

By Lola

from Turlock, CA

About Me Beauty Conscious

Verified Reviewer

Pros

  • Adds Shine
  • Gentle
  • Great Smell
  • Smooths & Softens

Cons

    Best Uses

    • Blonde Hair
    • Curly Hair
    • Dry Hair
    • Fine Hair
    • Thick Hair

    Comments about Kenra Professional Brightening Treatment:

    I have lightened blonde hair and this is the best "purple" treatment I have found. I use it once to twice a week and leave it on for a few minutes. It removes any brassiness and leaves my hair smooth and shiny.

    • Hair Type:
    • Wavy Hair
     
    5.0

    It works!

    By Jess

    from Orlando, Florida

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Improves Hair Health
    • Smooths & Softens

    Cons

    • Smells Bad

    Best Uses

    • Dry Hair

    Comments about Kenra Professional Brightening Treatment:

    I purchased this product to help tone my highlights. I have dark brown hair with light highlights that tend to get brassy. I immediately saw a difference in the color and it left my hair incredibly soft.

     
    4.0

    Pretty Blonde

    By Older girl next door

    from Asheville, NC

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Detangles
    • Gentle
    • Great Smell

    Cons

      Best Uses

      • Deep Conditioning

      Comments about Kenra Professional Brightening Treatment:

      Little goes a long way and my hair was wonderful...

       
      5.0

      Saved me from yellow hair

      By Tucksmom

      from Fresno

      About Me Product Junkie

      Verified Buyer

      Pros

      • Tones yellowness

      Cons

        Best Uses

          Comments about Kenra Professional Brightening Treatment:

          Following a bad weave That left my hair with a yellow look, I was desperate. I use Kenra products faithfully but this product was new. It saved me from yellow hair! I absolutely love this product!

           
          5.0

          the best toning mask ever

          By Silver fox

          from Huntington Beach

          About Me Professional Stylist

          Verified Buyer

          Pros

          • Adds Shine
          • Gentle
          • Great Smell
          • Improves Texture
          • Smooths & Softens

          Cons

            Best Uses

            • Deep Conditioning
            • Dry Hair

            Comments about Kenra Professional Brightening Treatment:

            I have bleached hair and it made my hair a beautiful silvery Platinum

            • Hair Type:
            • Straight Hair
             
            5.0

            It works well

            By Alexis

            from Eugene, or

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Gentle
            • Improves Hair Health
            • Smooths & Softens

            Cons

              Best Uses

                Comments about Kenra Professional Brightening Treatment:

                I have used a few times, with Kenra brightening shampoo. Helps to keep blonde from fading and takes away brassy dull tones.

                 
                5.0

                super conditioning

                By SelfMaiden13

                from destin,fl

                About Me Professional Stylist

                Pros

                • Detangles
                • Improves Hair Health
                • Improves Texture
                • Smooths & Softens

                Cons

                  Best Uses

                  • Deep Conditioning
                  • Dry Hair

                  Comments about Kenra Professional Brightening Treatment:

                  my hair is over processed platinum and when it dries it dries dry aand crunchy and over curly because of the bleach/ph balance FROM bleach. this is one of the first products that makes my hair dry normal and soft, as far as toning goes id say its a 3/5 but its worth purchasing just to get hair healthy again!

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  The best treatment!!

                  By Amanda

                  from Chicago, IL

                  Verified Buyer

                  Comments about Kenra Professional Brightening Treatment:

                  I love this hair mask!!! After using it my hair felt so soft and hydrated. And it helped get the brassy blonde out.

                   
                  5.0

                  Finally one works!!!

                  By Jenna nicole

                  from California

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Detangles
                  • Great Smell
                  • Improves Hair Health
                  • Really Tones!!!
                  • Smooths & Softens

                  Cons

                    Best Uses

                    • Deep Conditioning
                    • Dry Hair
                    • Thick Hair
                    • Toning brassyness away

                    Comments about Kenra Professional Brightening Treatment:

                    I have tried so many toning products and shampoos and conditioners claiming to reduce the orange-y yellow-y color frosty ashy highlights an turn- guess what? After 3-5 minutes of this mask... my hair was fixed!! Amazing!!! I cannot believe it looked like I re to ed at the salon worth every penny.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Love

                    By Ashmb

                    from Myrtle Beach

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Smooths & Softens

                    Cons

                      Best Uses

                      • Deep Conditioning
                      • Dry Hair

                      Comments about Kenra Professional Brightening Treatment:

                      Love. Works great

                      • Hair Type:
                      • Straight Hair

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      4 Questions | 4 Answers
                      Displaying questions 1-4
                      • Q:

                        My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                        Asked on 6/22/2017 by Zia from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                          Answered on 7/12/2017 by Brand Expert from Kenra
                      • Q:

                        Is this product recommended for dark hair or will it turn my hair purple?
                        Asked on 6/18/2017 by Teresa from St. Cloud, mn

                        1 answer

                        • Brand Expert

                          A:

                          This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                          Answered on 6/19/2017 by Brand Expert from Kenra
                      • Q:

                        sulfate free?
                        Asked on 5/23/2017 by Gisela from Virginia

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product sulfate-free?
                        Asked on 5/20/2017 by Molly from boca Raton

                        1 answer

                        • Staff Expert

                          A:

                          Yes! :-)

                          Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                      Displaying questions 1-4

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