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Kenra Professional Brightening Treatment

Kenra Professional

Brightening Treatment

5.0 oz Item 2502520

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 787 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (503)
  • Great smell (497)
  • Smooths & softens (450)
  • Gentle (379)
  • Improves hair health (281)

Cons

  • Doesn't work (68)
  • Leaves residue (41)
  • Smells bad (25)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (213)
  • Dry hair (209)
  • Fine hair (173)
  • Thick hair (130)
  • Curly hair (72)
    • Hair Type:
    • Straight hair (331), Wavy hair (322), Very curly hair (38)
    • Reviewer Profile:
    • Product junkie (331), Beauty conscious (294), Survivalist / minimalist (94), Professional stylist (33)

Reviewed by 787 customers

Displaying reviews 1-10

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5.0

This product really works! My gray is much brighter.

By BR

from Louisiana

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Gentle
  • Improves Hair Health
  • Improves Texture

Cons

    Best Uses

    • Daily Use
    • Deep Conditioning
    • Dry Hair
    • Fine Hair

    Comments about Kenra Professional Brightening Treatment:

    Love the product....just a bit pricey.

    • Hair Type:
    • Straight Hair
     
    1.0

    Doesnt work

    By TFF

    from Lisbon, CT

    Pros

    • Adds Shine

    Cons

    • Drys out hair
    • Ineffective

    Best Uses

      Comments about Kenra Professional Brightening Treatment:

      The bottle says twice a week for 5 minutes. This is my second week and the only results I have are not good ones. I bought this product in store. For how much I paid im disapointed. Will not recomend this to anyone. I bought a lusterizer and its helped to restore my hair.

      • Hair Type:
      • Very Curly Hair
       
      5.0

      Words can't describe my love.

      By Blonde n hapy!

      from Ohio

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Gentle
      • Great Smell
      • Improves Color
      • Improves Texture
      • Smooths & Softens

      Cons

        Best Uses

        • Blondes

        Comments about Kenra Professional Brightening Treatment:

        I love this product. My blonde gets dull and brassy even when I use purple shampoo but my color was improved 100% after just ONE use!! This is saving me tons of time and money not having to go to the salon for a toner between colors. Best 20-something dollars I have ever spent. And trust me, I've tried it all.

        • Hair Type:
        • Straight Hair
         
        5.0

        Ah-maze-ing!

        By Kjv133

        from Milton, nh

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Detangles
        • Great Smell
        • Improves Hair Health
        • Smooths & Softens

        Cons

          Best Uses

            Comments about Kenra Professional Brightening Treatment:

            Used this product once after months of hard water washes on my blonde locks. It kicked the yellow quickly, smells incredible, and left my hair silky soft. Definitely recommend it!!!

            (1 of 1 customers found this review helpful)

             
            5.0

            HG MUST HAVE Status For Ashy Blonde Hair

            By brighter darling

            from philadelphia, pa

            About Me Product Junkie

            Verified Reviewer

            Pros

            • Detangles
            • Improves Hair Health
            • Smooths & Softens
            • Tones

            Cons

              Best Uses

              • Blonde Hair
              • Brassy Hair
              • Dry Hair

              Comments about Kenra Professional Brightening Treatment:

              My naturally brunette, half Latin/half Italian hair that's balayaged ash blonde has NEVER stayed ashy until I found this Kenra masque! It's absolutely incredible. The key is that it's NOT purple - it's more blue which is VERY POTENT. If you're a natural blonde and don't want to dye your hair purple, don't use this. If you're a natural brunette who wants to keep her blonde hair not brassy OR a blonde who likes the cool/ashy tones, then THIS IS A MUST TRY! I also love that it actually conditions and detangles my hair. Most purple conditioners are the worst. As someone with dry/damaged hair, this is simply perfection. I've never recieved as many compliments about the tone of my blonde until I started using this. Thank you, KENRA!

              • Hair Type:
              • Wavy Hair
               
              5.0

              High pigment, not purple & not blue but a very dense mix.

              By Rebma

              from Virginia

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Great Smell

              Cons

                Best Uses

                • Deep Conditioning

                Comments about Kenra Professional Brightening Treatment:

                This dense almost indigo pigment is a masque so it can be left on the hair a little longer.

                • Hair Type:
                • Very Curly Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Amazing for blonde hair!

                By Jessica Borkowski-Williams

                from Warner Robins ga

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Detangles
                • Gentle
                • Great Smell
                • Improves Hair Health

                Cons

                  Best Uses

                    Comments about Kenra Professional Brightening Treatment:

                    Great for getting your blonde at its brightest

                    (0 of 1 customers found this review helpful)

                     
                    5.0

                    Love

                    By Hannah

                    from Sc

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Detangles
                    • Gentle
                    • Great Smell
                    • Improves Hair Health
                    • Improves Texture
                    • Smooths & Softens

                    Cons

                      Best Uses

                      • Blondes
                      • Deep Conditioning

                      Comments about Kenra Professional Brightening Treatment:

                      Love it !! This is my second time purchaseing this product. I use it twice a week and leave it in for 30 min and it helps keep my hair light. It's a great toner for blondes!!

                      • Hair Type:
                      • Straight Hair
                       
                      1.0

                      Horrible

                      By Holly

                      from Mt Zion il

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                        Cons

                        • Ineffective
                        • Leaves Residue
                        • Smells Bad

                        Best Uses

                          Comments about Kenra Professional Brightening Treatment:

                          I really hoped this product would work.. because I love the line put it was a waste of money! I'll keep using my generic purple shampoo from Sallys it has always been my go to for getting the brass out of my hair.

                          • Hair Type:
                          • Wavy Hair
                           
                          5.0

                          LOVE this treatment!

                          By Lola

                          from Turlock, CA

                          About Me Beauty Conscious

                          Verified Reviewer

                          Pros

                          • Adds Shine
                          • Gentle
                          • Great Smell
                          • Smooths & Softens

                          Cons

                            Best Uses

                            • Blonde Hair
                            • Curly Hair
                            • Dry Hair
                            • Fine Hair
                            • Thick Hair

                            Comments about Kenra Professional Brightening Treatment:

                            I have lightened blonde hair and this is the best "purple" treatment I have found. I use it once to twice a week and leave it on for a few minutes. It removes any brassiness and leaves my hair smooth and shiny.

                            • Hair Type:
                            • Wavy Hair

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Ask a question

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            6 Questions | 6 Answers
                            Displaying questions 1-6
                            • Q:

                              I have natural dark auburn hair that has no color in it at the moment. I received this as a sample and I want to try it, but I have no blonde in my hair. Will this honestly do anything for me? Or shall I give it to a blonde friend?
                              Asked on 10/30/2017 by Natasha from Coarsegold, Ca

                              1 answer

                              • Brand Expert

                                A:

                                You can still use it as a masque to moisturize your hair but it will not tone it. The brightening toning effect only works on blonde hair.

                                Answered on 11/8/2017 by Brand Expert from Kenra
                            • Q:

                              I have red hair (with a little gray) with lots of added in blonde highlights. What will this do to my colors?
                              Asked on 7/24/2017 by Fighting 60 from Joplin, MO

                              1 answer

                              • Brand Expert

                                A:

                                The brightening treatment is used for toning out the yellow in blonde hair, so if your highlights have yellow in them that you want to get rid of this will help that.

                                Answered on 7/26/2017 by Brand Expert from Kenra
                            • Q:

                              My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                              Asked on 6/22/2017 by Zia from undisclosed

                              1 answer

                              • Brand Expert

                                A:

                                This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                                Answered on 7/12/2017 by Brand Expert from Kenra
                            • Q:

                              Is this product recommended for dark hair or will it turn my hair purple?
                              Asked on 6/18/2017 by Teresa from St. Cloud, mn

                              1 answer

                              • Brand Expert

                                A:

                                This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                                Answered on 6/19/2017 by Brand Expert from Kenra
                            • Q:

                              sulfate free?
                              Asked on 5/23/2017 by Gisela from Virginia

                              1 answer

                              • Staff Expert

                                A:

                                Yes! :-)

                                Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                            • Q:

                              Is this product sulfate-free?
                              Asked on 5/20/2017 by Molly from boca Raton

                              1 answer

                              • Staff Expert

                                A:

                                Yes! :-)

                                Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                            Displaying questions 1-6

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