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Kenra Professional Brightening Treatment

Kenra Professional

Brightening Treatment

Item #: 2502520 Size: 5.0 oz

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Brightening Treatment is formulated with intense cosmetic-grade violet pigments and conditioning ingredients. Designed for use 1-2 times a week, this high-performance treatment visibly tones natural or color-treated hair after just one use. Helps restore dull and damaged hair for a beautiful, vibrant end result.
Apply desired amount to freshly shampooed hair, focusing at the root and working down to the ends. Leave for 3-5 minutes depending on desired result. Rinse thoroughly. Use 1-2 times a week.

Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/Eau, Glycerin, Cetyl Alcohol, Stearyl Alcohol, Isopropyl Myristate, Incroquat Behenyl Tms, Violet 2, Benzophenone 4, Lactic Acid 88%, Botanisil Dm 85 Dimethicone, Stearamidopropyl Dimethylamine, Fragrance (Parfum), Geogard 221, Disodium Edta.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Kenra ProfessionalBrightening Treatment
 
4.4

(based on 782 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Adds shine (500)
  • Great smell (495)
  • Smooths & softens (447)
  • Gentle (377)
  • Improves hair health (278)

Cons

  • Doesn't work (67)
  • Leaves residue (41)
  • Smells bad (25)
  • Greasy (23)
  • Too light (17)

Best Uses

  • Deep conditioning (212)
  • Dry hair (207)
  • Fine hair (172)
  • Thick hair (130)
  • Curly hair (72)
    • Hair Type:
    • Straight hair (329), Wavy hair (321), Very curly hair (37)
    • Reviewer Profile:
    • Product junkie (330), Beauty conscious (292), Survivalist / minimalist (93), Professional stylist (33)

Reviewed by 782 customers

Displaying reviews 1-10

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5.0

High pigment, not purple & not blue but a very dense mix.

By Rebma

from Virginia

About Me Beauty Conscious

Verified Buyer

Pros

  • Gentle
  • Great Smell

Cons

    Best Uses

    • Deep Conditioning

    Comments about Kenra Professional Brightening Treatment:

    This dense almost indigo pigment is a masque so it can be left on the hair a little longer.

    • Hair Type:
    • Very Curly Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Amazing for blonde hair!

    By Jessica Borkowski-Williams

    from Warner Robins ga

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Detangles
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

        Comments about Kenra Professional Brightening Treatment:

        Great for getting your blonde at its brightest

         
        5.0

        Love

        By Hannah

        from Sc

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Detangles
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Improves Texture
        • Smooths & Softens

        Cons

          Best Uses

          • Blondes
          • Deep Conditioning

          Comments about Kenra Professional Brightening Treatment:

          Love it !! This is my second time purchaseing this product. I use it twice a week and leave it in for 30 min and it helps keep my hair light. It's a great toner for blondes!!

          • Hair Type:
          • Straight Hair
           
          1.0

          Horrible

          By Holly

          from Mt Zion il

          About Me Product Junkie

          Verified Buyer

          Pros

            Cons

            • Ineffective
            • Leaves Residue
            • Smells Bad

            Best Uses

              Comments about Kenra Professional Brightening Treatment:

              I really hoped this product would work.. because I love the line put it was a waste of money! I'll keep using my generic purple shampoo from Sallys it has always been my go to for getting the brass out of my hair.

              • Hair Type:
              • Wavy Hair
               
              5.0

              LOVE this treatment!

              By Lola

              from Turlock, CA

              About Me Beauty Conscious

              Verified Reviewer

              Pros

              • Adds Shine
              • Gentle
              • Great Smell
              • Smooths & Softens

              Cons

                Best Uses

                • Blonde Hair
                • Curly Hair
                • Dry Hair
                • Fine Hair
                • Thick Hair

                Comments about Kenra Professional Brightening Treatment:

                I have lightened blonde hair and this is the best "purple" treatment I have found. I use it once to twice a week and leave it on for a few minutes. It removes any brassiness and leaves my hair smooth and shiny.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                It works!

                By Jess

                from Orlando, Florida

                About Me Product Junkie

                Verified Buyer

                Pros

                • Adds Shine
                • Improves Hair Health
                • Smooths & Softens

                Cons

                • Smells Bad

                Best Uses

                • Dry Hair

                Comments about Kenra Professional Brightening Treatment:

                I purchased this product to help tone my highlights. I have dark brown hair with light highlights that tend to get brassy. I immediately saw a difference in the color and it left my hair incredibly soft.

                 
                4.0

                Pretty Blonde

                By Older girl next door

                from Asheville, NC

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Shine
                • Detangles
                • Gentle
                • Great Smell

                Cons

                  Best Uses

                  • Deep Conditioning

                  Comments about Kenra Professional Brightening Treatment:

                  Little goes a long way and my hair was wonderful...

                   
                  5.0

                  Saved me from yellow hair

                  By Tucksmom

                  from Fresno

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Tones yellowness

                  Cons

                    Best Uses

                      Comments about Kenra Professional Brightening Treatment:

                      Following a bad weave That left my hair with a yellow look, I was desperate. I use Kenra products faithfully but this product was new. It saved me from yellow hair! I absolutely love this product!

                      (3 of 3 customers found this review helpful)

                       
                      5.0

                      the best toning mask ever

                      By Rmardon02

                      from 92646

                      About Me Professional Stylist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Gentle
                      • Great Smell
                      • Improves Texture
                      • Smooths & Softens

                      Cons

                        Best Uses

                        • Deep Conditioning
                        • Dry Hair

                        Comments about Kenra Professional Brightening Treatment:

                        I have bleached hair and it made my hair a beautiful silvery Platinum

                        • Hair Type:
                        • Straight Hair
                         
                        5.0

                        It works well

                        By Alexis

                        from Eugene, or

                        About Me Beauty Conscious

                        Verified Buyer

                        Pros

                        • Gentle
                        • Improves Hair Health
                        • Smooths & Softens

                        Cons

                          Best Uses

                            Comments about Kenra Professional Brightening Treatment:

                            I have used a few times, with Kenra brightening shampoo. Helps to keep blonde from fading and takes away brassy dull tones.

                            Displaying reviews 1-10

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            4 Questions | 4 Answers
                            Displaying questions 1-4
                            • Q:

                              My niece left the treatment in for over an hour (!) and now she has blue hair. What can she do to wash it out?
                              Asked on 6/22/2017 by Zia from undisclosed

                              1 answer

                              • Brand Expert

                                A:

                                This treatment is only supposed to be left on for a maximum of 5 minutes. It will wash out after a few washes.

                                Answered on 7/12/2017 by Brand Expert from Kenra
                            • Q:

                              Is this product recommended for dark hair or will it turn my hair purple?
                              Asked on 6/18/2017 by Teresa from St. Cloud, mn

                              1 answer

                              • Brand Expert

                                A:

                                This is for blondes and is made to get the brassy tones out of the hair. It will not turn your hair purple but it will make it look more ashy because it tones the yellow out of the hair.

                                Answered on 6/19/2017 by Brand Expert from Kenra
                            • Q:

                              sulfate free?
                              Asked on 5/23/2017 by Gisela from Virginia

                              1 answer

                              • Staff Expert

                                A:

                                Yes! :-)

                                Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                            • Q:

                              Is this product sulfate-free?
                              Asked on 5/20/2017 by Molly from boca Raton

                              1 answer

                              • Staff Expert

                                A:

                                Yes! :-)

                                Answered on 6/1/2017 by Staff Expert from Ulta Beauty
                            Displaying questions 1-4

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