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ULTA Adjustable Coverage Foundation

ULTA

Adjustable Coverage Foundation

0.3 oz Item 2260072

Special Free Gift with Purchase! Click for Offer Details

Color:Fair (neutral to cool with more pink undertones)

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GIFT WITH PURCHASE

FREE 2 sided Eye and Face palette with any $16.50 ULTA Beauty Collection Makeup, Bath, Skincare, or Suncare purchase. Excludes Holiday Kits and Clearance (offer valid 10/22/17-10/28/17 or while supplies last)

FREE Full Size 2-Sided Eye & Face Palette w/any $16.50 ULTA Beauty collection makeup, bath, skincare & suncare purchase

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Ulta's Adjustable Coverage Foundation is a creamy, moisturizing formula that provides a flawless, luminous finish. The formula glides effortlessly onto the skin; skin feels smooth and comfortable on application. An innovative blend of ingredients ensures the powder adheres to the skin for a look that last and last. Use the formula wet or dry for adjustable coverage. Go on, take it to the test!

Formerly: Double Duty Wet & Dry Pressed Powder Foundation

Benefits:
  • Creamy, moisturizing formula
  • Luminous finish
  • Long wear
  • Adjustable coverage
  • Can be used wet or dry
  • Reduces the appearance of fine lines and imperfections
  • Suitable for all skin types.

Product Features:
  • Granulometric Silica provides a soft and smooth application, wet or dry.
  • Silicones and Esters lend to the creaminess of the formula. Adds comfort and long wear properties.
  • Active Nylon12 adds comfort, hydration and suppleness. Smoothes skin's surface reducing the appearance of fine lines and imperfections.

Click here to find your perfect shade!
Talc, Mica, Silica, Dimethicone, Nylon-12, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Capryloyl Glycine, Undecylenoyl Glycine, HDI/Trimethylol Hexyllactone Crosspolymer, Lauroyl Lysine, Dimethiconol, Sodium Hyaluronate, Water, Glycerin, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Dicaprylyl Ether, Cassia Angustifolia Seed Polysaccharide, Polyglyceryl-2 Dipolyhydroxystearate, Gellan Gum. May Contain (+/-): Iron Oxides (CI 77491, CI 77492,CI 77499), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAdjustable Coverage Foundation
 
4.3

(based on 1475 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1198)
  • Goes on smoothly (1099)
  • Lightweight (1003)
  • Blends well (996)
  • Matte finish (749)

Cons

  • Doesn't stay on (152)
  • Poor coverage (115)
  • Pricey / poor value (41)
  • Heavy (33)
  • Causes breakouts (22)

Best Uses

  • Light to medium coverage (784)
  • Full coverage (459)
  • Normal skin (382)
  • Acne-prone or oily skin (308)
  • Sensitive skin (262)
    • Reviewer Profile:
    • Budget shopper (985), Brand buyer (356)

Reviewed by 1475 customers

Displaying reviews 1-10

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5.0

yes

By none

from norwood ohio

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting
  • Matte Finish
  • Noncomodegenic

Cons

    Best Uses

    • Full Coverage
    • Light To Medium Coverage
    • Normal Skin

    Comments about ULTA Adjustable Coverage Foundation:

    love the coverage

     
    4.0

    Good for everyday foundation

    By Wilma

    from Cudahy,Wisconsin

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Lightweight
    • Matte Finish

    Cons

    • Doesn't Stay On

    Best Uses

    • Light To Medium Coverage
    • Normal Skin

    Comments about ULTA Adjustable Coverage Foundation:

    I like using it with dry sponge but I wasn't impressed when i used wet sponge. It was very cakey.

     
    4.0

    Works well but could last longer not enough in the container

    By Kat

    from OC

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Apply
    • Matte Finish

    Cons

      Best Uses

      • Full Coverage

      Comments about ULTA Adjustable Coverage Foundation:

      There could just be more product in the compact.

       
      5.0

      The coverage is great!

      By Heavy Hitter

      from Fremont

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Goes On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Normal Skin

        Comments about ULTA Adjustable Coverage Foundation:

        Coverage is very good.

         
        1.0

        Not a suitable substitute for Palladio wet dry

        By Formulas7002

        from Central Texas

        About Me Budget Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Matte Finish

        Cons

        • Causes Breakouts
        • Pricey / Poor Value

        Best Uses

        • Light To Medium Coverage

        Comments about ULTA Adjustable Coverage Foundation:

        This product broke my face out HORRIBLY. It is hands down the WORST product I have ever tried.

         
        5.0

        I love it!

        By LaLa

        from Anaheim

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Lightweight
        • Long-Lasting

        Cons

          Best Uses

          • Light To Medium Coverage

          Comments about ULTA Adjustable Coverage Foundation:

          I love it!

           
          5.0

          Keeps my face smooth and even all day! Great for pictures!

          By Peep

          from Wisconsin

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Goes On Smoothly
          • Good Pigmentation
          • Lightweight
          • Long-Lasting
          • Matte Finish

          Cons

            Best Uses

            • Acne-Prone or Oily Skin
            • Full Coverage
            • Normal Skin
            • Sensitive Skin

            Comments about ULTA Adjustable Coverage Foundation:

            Great for pictures. I love it for my long days!

             
            2.0

            Wouldn't buy again.

            By Inspired

            from Houston, TX

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Apply
            • Goes On Smoothly
            • Lightweight

            Cons

            • Poor Coverage

            Best Uses

            • Light To Medium Coverage
            • Normal Skin

            Comments about ULTA Adjustable Coverage Foundation:

            Ulta makeup does not have a great line of shades for darker skinned women. I tried one shade then brought it back for a darker shade. That shade still didn't work.

             
            3.0

            Not in love with it

            By Kelly

            from Santa Maria, Ca

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Easy To Apply
            • Lightweight
            • Matte Finish

            Cons

            • Doesn't Stay On
            • Don't go on evenly
            • Poor Coverage

            Best Uses

            • Light To Medium Coverage

            Comments about ULTA Adjustable Coverage Foundation:

            I wanted something for light to medium coverage. This is a super light coverage. It doesn't seem to go on my face even no matter what I do or don't do first. But it works nicely as a finishing foundation overtop with my regular instead. Just not what I hadn't planned it for.

             
            5.0

            I LOVE THIS POWDER FOUNDATION...

            By Melissa

            from NY

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Good Pigmentation
            • Long-Lasting
            • Matte Finish

            Cons

              Best Uses

              • Acne-Prone or Oily Skin
              • Full Coverage

              Comments about ULTA Adjustable Coverage Foundation:

              I love this powder foundation. I recommend everyone buy it and see how well it covers. When I use it,it is over liquid Wet n Wild photo focus foundation. I apply this gently on my skin using the in closed sponge. It creates a full coverage look. A light touch is enough so it doesn't look cakey. It also works great after you apply a good face primer then apply this for medium coverage.

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              86 Questions | 86 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Does this product contain protection from UVA/UVB rays? if so what is the spf #
                Asked on 5/18/2017 by KIMBERLY from OH

                1 answer

                • Staff Expert

                  A:

                  This product does not provide UV protection and is not SPF-rated.

                  Answered on 5/18/2017 by Staff Expert from Ulta Beauty
              • Q:

                The description says this product can be used wet or dry...how would you use it wet?
                Asked on 5/1/2017 by Nik from Hawaii

                1 answer

                • Staff Expert

                  A:

                  The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved.

                  Answered on 5/10/2017 by Staff Expert from Ulta Beauty
              • Q:

                My favorite Stila illuminating powder foundation in 30Watt has been discontinued, what shade is comparable to Stila 30Watt ?
                Asked on 4/23/2017 by Rae from Mechanicsburg, PA

                1 answer

              • Q:

                I wear Stila illuminating powder foundation in 30Watt, what NYX's shade is comparable to that ?
                Asked on 4/23/2017 by Reilly from Camp Hill, PA

                1 answer

                • Staff Expert

                  A:

                  Please visit your nearest Ulta Beauty store to test the shades in person with the assistance of one of our beauty associates. Thank you!

                  Answered on 4/24/2017 by Staff Expert from Ulta Beauty
              • Q:

                I have severely dry skin from use of prescription acne products. Many liquid foundations say that they are moisturizing, but still are flaky on my skin. Will this product work for my skin type? If it will not, do you have any recommendations for foundation for me?
                Asked on 4/15/2017 by Maya

                1 answer

                • Staff Expert

                  A:

                  ULTA Adjustable Coverage Foundation is formulated for all skin types and does feature a moisturizing formula and creamy texture. Since you are under the care of a prescribing physician, we recommend consulting your physician prior to introducing any new product into your regimen to ensure that it is safe to use. All ingredients are listed on the product page for easy reference.

                  Answered on 4/17/2017 by Staff Expert from Ulta Beauty
              • Q:

                I use bare minerals liquid foundation. Am I able to use this to put it on top of my liquid foundation for more coverage?
                Asked on 4/7/2017 by Jackie

                1 answer

                • Staff Expert

                  A:

                  Yes, you can certainly layer it on top to achieve additional coverage! Enjoy!

                  Answered on 4/11/2017 by Staff Expert from Ulta Beauty
              • Q:

                How pale is the lightest shade?
                Asked on 3/8/2017 by owlface from New Jersey

                1 answer

              • Q:

                Do I have to use a primer with this product?
                How Do I wet and What it is the purpose to wet it?
                Can i use to contour and highlight?
                Asked on 2/17/2017 by dais from Miami, Fl

                1 answer

                • Staff Expert

                  A:

                  Primer is optional! The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved. The benefit is that you can achieve fuller coverage with wet application.

                  To view our contouring and highlighting products, please visit:

                  http://www.ulta.com/makeup-face-contouring?N=1z141htZ27eh

                  Answered on 3/10/2017 by Staff Expert from Ulta Beauty
              • Q:

                Is this foundation made for more oily skin, normal skin, or dry skin? I have dry skin and want to make sure it won't cling to dry areas on the face.
                Asked on 2/16/2017 by Dry Skin from Michigan

                1 answer

                • Staff Expert

                  A:

                  ULTA Double Duty Wet & Dry Pressed Powder Foundation is formulated for all skin types including dry skin. For best results on dry skin, exfoliate (two to three times weekly) and moisturize and/or prime prior to application of foundation.

                  Answered on 3/10/2017 by Staff Expert from Ulta Beauty
              • Q:

                Currently use bare minerals bare skin bare beige 08, want to try the ultra wet dry foundation but don't know what color is close to what I currently use. Can you advise?
                Asked on 2/13/2017 by dee from Massachusetts

                1 answer

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