Rated 3.65 out of 5 stars
Most Helpful Positive Review I Just Can't Get Enough
First, let me say that I almost never, ever buy a product more than once. I enjoy the thrill of the chase, the excitement of trying something new, the anticipation of it. But this foundation.....since it came out early this year it's been #HolyGrail status. I've bought it 3 times. I've continued to buy other kinds as well, but I ALWAYS, ALWAYS, ALWAYS come back to this after one or two uses of the other. Over the summer I tried Too Faced Dew You foundation, Tarte Foundcealer, Becca Skin Love Foundation, Nudestix Tinted Blur, It Cosmetics full-coverage moisturizer and none could come close. The only other one I've found that came close is L'Oreal Infallible 24 hour foundation (I think that's the name, it's the one in the glass bottle w pump). But THIS is still superior. However, the L'Oreal has a water base so if you have an issue w silicones I recommend it as a "dupe" for this. Honestly, my face is oily and I have so many texture issues but I don't like a heavy finish. I like for my freckles to show, so I use a pore balm and then a mattifying primer before foundation to blur out my pores so I don't need a heavy foundation. I use TonyMoly Egg Pore Silky Smooth balm and either Ulta Mattifying primer or Elizabeth Mott Thank Me Later (I prefer Elizabeth Mott but both are great). But let me get back to this foundation lol. Anyway, it makes my skin look so, so, so, flawless and luminous. This would be amazing for bridal makeup. You will need to set it, I use Mattify Cosmetics Ultra powder to sit and Becca Hydra powder as finishing powder. This is so slippery, it glides over the skin. I definitely recommend an oval foundation brush to apply. Seriously, 10/10 recommend it. Please give it a shot! If you hate it Ulta will allow you to return it, you're out nothing.
Most Helpful Critical Review Application issues
I recieved this free with a promotion. When I applied it I did think that it covered my redness decently and I buildable, although it won't build higher than a medium coverage.
With that being said, this foundation was extremely difficult to apply. I tried working it in with both a brush and a sponge. It did better with the sponge, but it just smeared around as I tried to apply it. I love a good water based foundation, but this just would not stay in place. It looked decent when I got it into place and set it with a powder, but it does not stay on long at all before it eventually just slides off. It is also slightly sticky if you touch it with your fingers after it is set. I also got some tiny pimples on my cheeks after I wore it. Getting a free foundation was nice - but I wouldn't pay for this.
Reviewed by 276 customers Total waste of money
Dedee from ga
Doesn't cover even with additional applications
xpj from Chicago
This is absolutely perfect. It's silky& lightweight.
Cait from No where but everywhere
I've been trying to find the right foundation for my combo skin, and I think I've found it.
It's extremely light weight, which I love.
I hate a heavy foundation. It's so silky, and provides great coverage, and is buildable without looking cakey.
I like it
DietShampoo from Oklahoma
It goes on smooth and feels lightweight on my skin. I'm pale, and it doesn't look cakey, but I'm sure it can be built up for more coverage.
Connie from Idaho Falls Idaho
Ulta discontinued the foundation I've used for years. This was basically the only option so k tried it. I went off the shade on the bottom of the box was close to my old color. I get it home and its 3 shades darker! The sticker on the bottle matches names but isnt close in color. Cant use it out money, stop discontinuing good items. Really close to no longer shopping ulta due to many reasons.
I like product, but not for my skin.
Dyanna from Tx
This product seems to be nice just not for my skin type.
Love the feel! glides On easy to blend looks natural
Julia from Barboursville. WV
Excellent product for the price point
JoeGlow817 from TX
Ulta Collection Youthful Glow foundation serum is exactly as described by the brand. It offers buildable coverage from sheer to medium in a very lightweight, watery formula. The finish is natural/radiant. The formula worked very well on my dry skin without clinging to dry patches. Very easy to blend and has good staying power. The shade I chose (light to medium cool) matched my light plus and pink complexion very well. Great choice for those with dry skin wanting a natural "just great skin" look who are looking for a coverage thats higher quality than typical drug store brands but doesnt want to/cant splurge on prestige coverage.
My fave now
R from San Francisco
I love the way this foundation goes on, very smooth and silky. I don't use the recommended brush I just take the serum on my finger off the stick. Light coverage or buildable. I really like the medium shade. Ulta please don't discontinue this ever! 😁
Used before will buy again
Shir from Lancaster, OH
Goes on smoothly, not heavy. Clerks helped me chose color. We got it wrong both times. I used it anyway.
Meh, good for people with very clear skin
snapeisdaddy from Alabama
I would recommend for any one with large pores or looking for coverage
Amelia from Michigan
I use this product on days where I would like to put for on my face then just some blush, mascara, and concealer. It is very light coverage and light weight so it doesn't look to heavy or cakey. I found that it did not extenuate my pores and gave a slight dewy finish. I love this foundation when I just want to even out my skin tone a bit and when I want it to look matte I just swipe some power over top.
PaleE from Iowa
Super light coverage like it says but makes your skin look glowing. Super happy with this product
Not a top choice
Vasya from Georgia
I tried this out because it was affordable, but it settled really unflatteringly into my face as the day went out. I tried it out for several days, and it made me start to break out a little bit.
Love love love
Hayley from Florida
This is amazing! It gives me the amazing dewy look I go for. Dispenser is a bit annoying.
Terri from Dallas, Texas
Love the coverage- full but not heavy. Get the brush too it applies the foundation flawlessly
Love, Love, Love this foundation but.......
New Packaging Please from Michigan
I absolutely love the way this foundation looks and feels but I do not think I would purchase again due to the packaging. The package is horrible. It makes such a mess pulling the dropper in and out of the bottle that it ends up being all over the bottle and very wasteful. No matter how careful you are it is a poor design. Maybe they could put it in more of a pump style container. I hope they make a change and soon or I will have to unfortunately have to pick a different product.
First impression, impressed!
Estancia from California
I like this foundation, this formula is nice and lightweight on the skin. It is light coverage but definitely building to a medium. Don't think a third layer would work tho, it can look oily, it is a serum... But one or two layers with a dust of powder this is perfect!
Dissatisfied from Ohio
No issue with product
Emergency Glam from USA
Tried this foundation on its own, with primer, and mixed with other foundations. No matter how I tried to work with it, it left my face an oil slick. It slid into my fine lines and made me look even older. I literally threw it in the trash. Absolute garbage.
Good Lightweight Foundation with Terrible Packaging
Makeup Geek from Cleveland, OH
If you are looking for a light and luminous foundation, then this foundation is definitely worth a try. I applied it with paddle brushes from several brands (e.g. Tarte Double Duty Beauty Paddle to Perfection Foundation Brush, Real Techniques Blend + Blur Foundation Brush), and I always got a beautiful, blurred finish. However, I like medium-to-full coverage, which this foundation doesn't provide on its own, so I mixed it with the Fenty Beauty Pro Filt'r Matte Foundation to provide more coverage and to help my foundation last for an entire work day.
The negative comes from the packaging, which is absolutely terrible. It is hard to get product out with the dropper. Then, when I close the top, foundation leaks out of the sides, and the clean up process is messy and wastes more product. I also have to remember to shake the bottle well and to always apply it with a paddle brush, which can be a hassle because I only have a few of those kind of brushes.
I received this as a Diamond gift, which I appreciate because I most likely would not have tried this foundation on my own. However, I do not see myself purchasing this foundation unless the packaging is redesigned.
I like it
Seema from Morrisville, NC
It is able to spread evenly and easily smooth and have some shine also
Light weight light coverage foundation
Ya ya the makeup Junkie from Atlanta Georgia
It's a good everyday foundation or an add on to your full coverage foundation
So smooth and light with excellent coverage
J from SC
I LOVE THIS FOUNDATION!
Kate M from Wall, NJ
Looks amazing with or without primer. I used true match for years before this. The color is amazing doesn't even look like I'm weering makeup. Best formula I've ever tried!