Rated 4.07 out of 5 stars
Most Helpful Positive Review Holy Smokes!
I have never been able to call anything a Holy Grail item but i will now. No matter the claims or price of a concealer they have always made my eyes crease. After trying Nars, Mac, Fenty Matchstix, Tarte, Too Faced and many trips back and forth i just gave up deciding i was one of the few who just couldnt wear it a little over a year ago. But with the launch of Fenty Beauty's new concealer my quest was reenergized and i found myself trying it out again. And again to no avail. It didnt crease but i had enough back and forth trying to get the color right. (Same story with the foundation but thats a story for another day).
So in picking up the Youth serum foundation i went for the whole set.
I wanted a moisturing concealer with a natural effect because my skin is winter dry and this concealer fit the bill.
It goes on creamy and very light. I dont have dark circles but i found that two coats completey smooth the eye area. What made a believer out of me was that i went throughout the day checking my reflection and after about an hour of wear time my eyes looked CONTOURED. The actual eye socket was smoothed, refined, and contoured making my appearance more youthful! I didnt believe it. I also havent seen such results since i stopped using Guerlains Orchard Imperial eye contour cream and that includes many others.
Also note the other products i used were Botanics eye cream, a wet beauty blender to blend, and Fenty Beauty setting powder to set my look which did not require baking. Obviously i dont bake because i have dry winter skin. I patted enough powder to remove the stickiness and reflectiveness of the concealer sweeping as i went and using very little.
For my mature babes i recommend 100% and with Ultas discounts i paid only a fraction of the price of a cup of coffee.
Most Helpful Critical Review Doesn't last
This concealer is made for ppl with dry skin. It is very hydrating and goes on wet without drying down. It does come off very easily and needs to be set with a powder. I thought I would give this a try assuming although it hydrating and medium coverage that it still would be buildable. After apply 4 times using a beauty blending and concealer brush the coverage is sheer and does not dry down at all.. I was hoping this would be worked.
Reviewed by 138 customers I would purchase again !
Peg from Ky
Perfect coverage without caking or settling into creases or wrinkles. Use every day to cover dark under eye circles. A little spritz of setting spray and it lasts through sweaty group fitness classes.
Ciara from Salina, KS
This concealer is super easy to blend and easy to apply.
i would buy this product again
Susan from AZ
use under my tinted IT illuminator moisturizer
Fantastic for mature eyes
ShelStar from Oklahoma City
I'm 45 with dry, maturing skin, so the popular heavy coverage concealers often don't work for me. I have only minimal dark circles and puffiness, but moderate wrinkles and textured lids, so anything that creases or sits heavily just makes me look older. This product is thin and moisturizing with medium coverage, blends beautifully with all my foundations, and looks fresh and youthful. The only con is lasting power- it's beautiful for about 4-5 hours then wears away. At least it wears away gracefully rather than patchily, and still looks decent, just that coverage is diminished.
wayfaring_h from Los Angeles, CA
While the color and texture of this concealer was great, it unfortunaley dried down in a very strange way, leaving a patchy, sort of string/web like texture and coverage.
I tried with bare skin, on primer, over foundation, even over other concealers--I just couldn't get it to work and always ended up with some kind of weird separation/stringiness under my eyes.
Lala from Ny
Lala from Ny
Love Love it!!!
Jazz from Chicago
This stuff is amazing! Blends like a dream!!
NW from NM
I have been using several different concealers and I have never found any that I would buy again or that I was that satisfied with. I have found the concealer that I will be purchasing for now on.
I love this product
Brie from Yuma, Az
I love this product because it was super easy to apply and blend into my skin. I liked that it covers dark spots and acne completely. It was light to wear and it blends easy.
Debray from Ohio
BeHappy from PA
I put this on then I set it with the elf high definition powder and it stays on and doesn't get oily throughout the day.
Bring the pallets back!
Kelly H from New York, NY
Too thick and greasy. Loved the pallets and they are gone so no more ulta for me :-(
Meghan from Virginia
This is a nice concealer. Id say its a light/medium coverage. It can crease a little bit so you definitely should set this with a powder. It is very nice if you have dry skin because this is hydrating. I would definitely recommend trying it out.
Loved this concealer!
Alma from San antonio texas
Unfortunately I grabbed the youthful instead of the full coverage I usually buy. As far as the full coverage I absolutely love. Reasonable and works as good as any of the high priced concealers. I am 54 so I need the full coverage. I would highly recommend the full coverage concealer to my age group, it is a great product to use
Fair and friendly from Charlotte, NC
Easy to use- covers tired eyes. Matches my skin tone as well as any of the expensive brands. Great value.
Great and Underrated Product
Kenny from California
I love this product and think it's so underrated. It's slightly hydrating without feeling like it's going to slip and slide all around your face. This is probably my favorite concealer if I don't want to cover much and/or I'm not using any other base makeup. It's the perfect concealer for slightly perfecting while still looking extremely natural up close. Oily skin people might not be the biggest fan, but I would recommend this to pretty much all ages and skin types.
Lily from Brownsville,TX
I bought this as a starter for my daughter, since she's just starting to wear makeup. She absolutely loves it.
Nothing compared to full coverage concealer
Tracy from Huntsville, AL
Of course the store did not have my shade of the full coverage so I opted for this one. Not a good substitute and doesnt really do anything for me.
Ag27 from Georgia
Works great use it all the time under my eyes!!
El from Florida
It's a nice product. Most of all the color ---Cool Tan--- works for me. However I prefer the full coverage Cool Tan under eye Concealer
My go-to concealer
Amelia from MI
I love this concealer and use it nearly every day! It is creamy and bends well, has a medium coverage and a dewy finish. If I want a matte finish I brush powder over it. The applicator is flexible making it easy to apply.
Would buy again
Sue from CA
Used this for everyday wear. It isnt full coverage at all but it still like how it covers enough for day to day. I also like to use this on spots i wanna have a little coverage and dont want to wear foundation. It does crease a bit if you dont set it but its not bad at all for the price.
I've bought over and over
Ally from Ohio
This is my all time favorite concealer! gives such a nice glow. I usually set it with powder and it's full coverage and looks amazing.
This isn't it
Mm from USA
SO Patchy and watery. I'm honestly confused on why the reviews are so good. Maybe I got a bad one???