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How to Use
WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).
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Rated 4.17 out of 5 stars
I've tried every shampoo out there joico clairol etc ect nothing tops this it kicks the brassiness in the first wash and it doesn't have that annoying smell but I must warn you don't leave it for long or else you'll be left with violet streaks.
I'm not sold on this shampoo yet. I used it once today and it left a purple tint to my blonde hair :/ had to re wash. May give it another try since it was so expensive. Still on the search for a perfect blonde shampoo
Hayley from US
I've been using this for a couple of years after my hair stylist recommended it to me. Smells great & is dark purple so it really tone your hair. I only use it once a week or every other week.
Little renZ from Charlotte NC
This is my favorite purple shampoo and in my opinion, the only one that works! My hair always pulls gold tones and the pravana purple shampoo tones it so nice. I like how the pigment stays in the hair a little bit to tone it. If you leave it on long enough, it kind of leaves a slight tint, which i like. I would recommend this product to anyone who has blonde hair that doesn't like the yellow gold tone.
Clickee from CHICAGO, IL
Made my hair yellow!!!! Sales person DID NOT listen to my request. I asked for most popular purple shampoo for white and blond hair and she assured me this was it. I told her it says for blondes, and she said trust me, hair goes white first wash. Not the case,,,should use a shampoo which only has for white or gray tiled in the outside description! Returning after one use!
Mermaid girl from Southeast Georgia
I use this product twice a week to leave an awesome blueish gray tint to my hair. I always receive compliments when using this shampoo 🧴
Jae from Jacksonville
This didnt work for me at all, my mom got it and we both bleached our hair (at a stylists) platinum blonde and this did not take the yellow away at all.
LEAP from NY
This product feels like I am shampooing my hair with glue. I had to use a ton of conditioner to even get a comb through it. It also doesn't do a good job of getting the brassiness out of my hair. I would not recommend.
Ck713 from Syracuse, NY
This purple shampoo really does work! One use and you can tell the difference. I use it with the conditioner, as well. I like this set so much I've bought It multiple times and will continue to probably
Pepper from Montevallo, AL
My hairdresser recommended Pravana's Perfect Blonde Shampoo, to maintain my vanilla blonde and prevent the orange-brassiness, that so easily appears in my hair. This is my second purchase for this product, and will not be my last.
Unagieye from Scranton, PA
My stylist recommended this for my hair. A little backstory: I have dark, dark brown (but not black) natural hair and have been going progressively lighter by balayage. My hair goes quite brassy quick and I had trouble with keeping the cool tones I aim to achieve. This product is not drying at all, and it doesn't make my fine, oily hair feel gross or weighed down. I either follow-up with the purple hair mask or a color-safe conditioner. Never has my hair felt dry or matted.
never again! from fresno california
i was told by an employee that works at ulta saying this was the best product for toning better than matrix and redkin. tbh this was not the "best" product this is fair by the worse product i can put on my hair! it was like water and didn't do none. thank god i bought only the little travel size just to use all of it to even get it all over due to it being a water consistent shampoo!! never buying this again will go back to redkin!
shannen from fl
This used to be my favorite shampoo.
Miranda Rosales from Dickinson, TX
This is the best purple shampoo I have ever bought. My hair dresser told me to use this and I love it.
Abbie from NC
I used to LOVEEE this product when they had the old formula that came in the white bottle. The new one is terrible and I literally freaked out when I used it. My hair was literally so dry and MATTED that I had to wash it with my shampoo and conditioner TWICE after I used it. They realllly need to pull these off of the shelf and go back to the old formula. I literally used to brag so much about this product. Now I'm going to have to find something else. It makes me so sad. :(
intothenitemare from Kansas
I got a travel size to try out to determine if I would like it. I am very glad I didn't buy a full size bottle. It has dried out my hair so badly. It has taken me a few washes to figure it out. It tones nicely and smells good but that's all it has going for it.
Sammy from Riverhead ny
I LOVE THIS IT CAHNGED NY HAIR AND WORKS WONDERS
Sharabolara from Oklahoma
It's drying, like all purple shampoos I've ever used, but it also smells MUCH better than others. I don't scrub my scalp with it the way I would with regular shampoo, I just wring out my hair and apply using gentle massaging motions, making sure it's evenly distributed, and leave it in a few minutes to tone. It hasn't left any lavender in my platinum hair, just knocks the yellow out to a nice icy white. I think it's worth the money and I'll keep using it every few weeks when I notice yellow tones (followed by a super hydrating hair mask).
Fowler4 from Las Vegas, NV USA
Omg I love the smell and it's such a potent purple. I hate overpaying for name brands but pravana colors never let me down and I've been going lighter for a while now using Sally's 'Generic' brand shampoo and conditioner which I've loved. But it was triple points for platinum card members and my daughters needed more of their shampoo and conditioner so I splurged and so glad I did it completely toned my hair and I'm in love! Got the 11oz of shampoo and conditioner.
Happy Brunette from Dallas, Tx
I love LOVE this shampoo. My hair is naturally very dark brunette, it's curly, thick, and usually required a lot of product for my whole head. I've used blue shampoos specifically for natural brunettes, and gone to salons for toning to get my hair to the color blonde I wanted, and it either doesn't work, or doesn't last after being washed. I used this shampoo ONCE and it's exactly the blonde I've been trying for, as in not golden, no yellow tones, and eliminated all brassy tones. The only thing I would warn is that it does dry out my hair a little bit, so I just rotate between shampoos, and use this every other time and it works great. Doing that also makes the ginormous bottle last even longer, so truly a win win to me. Definitely worth the money, and saved me another trip to the salon for yet another toning. The picture is from after one wash, and before, my color was a gold caramel.
Suz from NY
I find this more gentle on my hair than other purple shampoos, Clairol Shimmer Lights, Brite, Joico, etc., but doesn't give enough oomph for me. It tones nicely on my medium blonde hair and isn't super drying. I do like Brite better for color because it gives a hint of purple to hair and takes out all the brassiness. It's just very drying in comparison. The quest continues!
Soured Pravana Lover from Brooklyn
I've been a long time used of Pravana's silver hair dye and so I wanted to love their purple shampoo too- but like all of the low star reviews state, it left my hair SO DRY. Unfortunately, it took me too many washes to discover this so I couldn't return. I bought the huge size too... bleh.
Steph15 from South Texas
This shampoo isn't too bad . It definitely dries out hair & scalp a bit but most purple shampoos do so as well. For the price I got great results. I wanted to get rid of some yellow tones in my blonde hair & it worked better than I expected . I used a hair mask after each use to condition my hair and scalp.
Kirsten from Fargo,ND
I love this product! I have tried many purple shampoos for my hair. Nothing leaves my hair as vibrant and soft as this. Others have dried out my hair but not Pravana! This is a top knotch brand!
Amy from Milton, FL
The best purple shampoo I've ever used! Works great!
Kendra from Selkirk NY
This is some of the best purple shampoo i've tried. I've been recommended this brand so many times by professionals who have done my hair and never gave it a try until now. Other purple shampoos will make your hair so dry and this one does not. It tones literally within the first use. I work at a sally's and have been using eva nyc and this is so much better. I now recommend it to people who are more open to buying new things. It doesn't stain my shower like some other purple shampoos i've tried.
Abby from NH
I have tried many purple shampoos to maintain platinum / silver blonde and nothing seems to do the job.
I bought this product yesterday.. let me tell you something. My hair looks like I stepped out of the salon again after getting it toned. One use and I already see a difference! This product is perfection. I used this product in the shower before washing my body / face and let it sit for about 5 minutes before rinsing.
Great product! Going to buy in the bigger size!