skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / The Perfect Blonde Shampoo
The Perfect Blonde Shampoo

Pravana

The Perfect Blonde Shampoo

(161) REVIEWS

Item 2301988

Size:33.8 oz

Options

View All Options
Kick brass to the curb with Pravana's The Perfect Blonde Purple Toning Sulfate-Free Shampoo for blonde, silver or highlighted hair. The Perfect Blonde Purple Toning Sulfate-Free Shampoo banishes brassiness and brightens, taking blondes from dull to bombshell in one shampoo! Thanks to its exclusive dual ultra-violet dye system and built-in optical brighteners, The Perfect Blonde gently cleanses, purifies and neutralizes unwanted yellow tones to reveal brighter, whiter strands. The Perfect Blonde Purple Toning Shampoo adds strength, shine and elasticity with added keratin, wheat and silk amino acids.
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Brightening Conditioner.
Water (Aqua/EAU), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Glycol Stearate, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Arnica Montana Flower Extract, Helianthus Annuus (Sunflower) Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (CI 60730), Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PravanaThe Perfect Blonde Shampoo
 
4.3

(based on 161 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Great smell (76)
  • Cleans thoroughly (68)
  • Adds shine (61)
  • Gentle (48)
  • Lathers well (44)

Cons

  • Doesn't lather well (33)
  • Dries hair out (25)
  • Doesn't work (8)
  • Harsh (6)

Best Uses

  • Daily use (22)
  • Fine hair (16)
  • Thick hair (16)
  • Curly hair (8)
  • Oily hair (8)
    • Hair Type:
    • Straight hair (72), Wavy hair (61), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (57), Product junkie (43), Survivalist / minimalist (24), Professional stylist (3)

Reviewed by 161 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Worth it

By Allison

from Tyler, Tx

About Me Beauty Conscious

Pros

  • Cleans Thoroughly
  • Lightens hair

Cons

  • Dries Hair Out

Best Uses

  • Brassy hair

Comments about Pravana The Perfect Blonde Shampoo:

I used this shampoo for the first time yesterday and I was surprised by the outcome. After reading the reviews I wasn't sure what to expect but it lightened my hair after that one use. People are saying it doesn't lather well and it stains your hands but it lathers perfectly if your hair is soaked and it didn't stain my hands at all. Only complaint was it dried my hair out and made it difficult to brush after the shower and in the morning. However, after I styled it, my hair is very smooth. (I used the Biolage Colorlast Conditioner after so that my be why)

  • Hair Type:
  • Wavy Hair
 
5.0

I would buy again

By Jennifer

from Los Angeles

Verified Buyer

Comments about Pravana The Perfect Blonde Shampoo:

Works well on platinum blonde. Removes that brassiness look to reveal a fresh platinum.

  • Hair Type:
  • Wavy Hair

(2 of 2 customers found this review helpful)

 
4.0

Great shampoo for bleached hair.

By Sands

from New York

About Me Minimalist

Pros

  • Cleans Thoroughly
  • Great for bleached hair
  • Great Smell

Cons

  • Doesn't Lather Well
  • Dries Hair Out

Best Uses

  • Colored hair

Comments about Pravana The Perfect Blonde Shampoo:

I balayaged my hair a few months ago and my hair stylist recommended this shampoo to prevent my hair from going orange. What I love about the shampoo is that it made my color even more vibrant then when I had walked out of the salon. It has a pleasant smell that is subtle. What I don't like is that it dries out your hair and doesn't lather. However, after a few uses I discovered that you have to really wet your hair have it soaking wet in order to get lather from the shampoo or you can add a little bit of water to the shampoo and then apply to the hair. I will keep using this product simply because it's great for the color.

  • Hair Type:
  • Straight Hair

(2 of 2 customers found this review helpful)

 
5.0

Great toning shampoo!

By Kris

from Kansas

Comments about Pravana The Perfect Blonde Shampoo:

This is a great shampoo to help conquer brassiness in your hair. After a couple times using I could see that it helped tone my blonde to a more cool tone and took out the brass. Others have commented that it doesn't lather, but I find that if you put the shampoo on your hair and wet it more, it'll start to suds up. Also wouldn't recommend using every shampoo, more once a week because like other toning shampoos it can dry your hair out. All in all I would definitely repurchase.

(0 of 1 customers found this review helpful)

 
3.0

Purple Hands

By Ray Ray

from Overland Park, KS

About Me Minimalist

Pros

  • Cleans Thoroughly
  • Gentle
  • Great Smell

Cons

  • Stains your hands
  • Turned my blonde hair purple

Best Uses

    Comments about Pravana The Perfect Blonde Shampoo:

    The shampoo and conditioner work great but it turns my blonde hair purple. It's stains my hands and cuticles. So much for a good manicure.

    • Hair Type:
    • Wavy Hair
     
    4.0

    Good product

    By Thena

    from Sacramento

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Improves Hair Health

    Cons

    • Smells Bad

    Best Uses

    • Daily Use

    Comments about Pravana The Perfect Blonde Shampoo:

    It works well on my blonde color treated hair I'm very surprised.

    • Hair Type:
    • Wavy Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Amazing!

    By KS92

    from Newark Delaware

    Comments about Pravana The Perfect Blonde Shampoo:

    I am going blond after having very processed dark red/brown hair for years. Going blond is such a process but this shampoo too the yellow/gold right out of my hair. I wasn't sure about it so I didn't buy the conditioner but now I'm going back for the conditioner.

     
    5.0

    The Best

    By Roxy

    from New Braunfels

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Gentle
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

        Comments about Pravana The Perfect Blonde Shampoo:

        Luv it works very well the best purple vibrant toning shampoo I have used

        • Hair Type:
        • Wavy Hair
         
        5.0

        Holy Grail Shampoo

        By Linh T

        from El Monte, Ca

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

            Comments about Pravana The Perfect Blonde Shampoo:

            Best Purple shampoo out there. After first use, i can already see a change in my hair color. more bright with a hint of grey/purple. I also used the hair mask after the shampoo and conditioner. This Shampoo is a must for all you blondes out there :) Plus it smells great.

            • Hair Type:
            • Straight Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            Perfect for blonde hair!

            By Mer

            from Olympia, WA

            About Me Minimalist

            Verified Buyer

            Pros

            • Gentle
            • Great Smell
            • Tones color

            Cons

              Best Uses

              • Blonde hair
              • Colored hair

              Comments about Pravana The Perfect Blonde Shampoo:

              This shampoo smells really good, and it did wonders for my hair in just one use. I have very light blonde hair (not quite platinum), and it was getting discolored and dull because I waited about 3 weeks after getting my hair dyed to buy the purple shampoo (oops!). But I'm so glad I finally did it! It works like any other shampoo, with the added benefit of it taking the yellow out of my hair. It's also sulfate and paraben free, which is nice.

              • Hair Type:
              • Straight Hair

              Displaying reviews 1-10

              Back to top

              Previous | Next »