How to Use
WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).
Shipping & Coupon Restrictions
Rated 4.23 out of 5 stars
I've tried every shampoo out there joico clairol etc ect nothing tops this it kicks the brassiness in the first wash and it doesn't have that annoying smell but I must warn you don't leave it for long or else you'll be left with violet streaks.
I'm not sold on this shampoo yet. I used it once today and it left a purple tint to my blonde hair :/ had to re wash. May give it another try since it was so expensive. Still on the search for a perfect blonde shampoo
Amy from Milton, FL
The best purple shampoo I've ever used! Works great!
Kendra from Selkirk NY
This is some of the best purple shampoo i've tried. I've been recommended this brand so many times by professionals who have done my hair and never gave it a try until now. Other purple shampoos will make your hair so dry and this one does not. It tones literally within the first use. I work at a sally's and have been using eva nyc and this is so much better. I now recommend it to people who are more open to buying new things. It doesn't stain my shower like some other purple shampoos i've tried.
Abby from NH
I have tried many purple shampoos to maintain platinum / silver blonde and nothing seems to do the job.
I bought this product yesterday.. let me tell you something. My hair looks like I stepped out of the salon again after getting it toned. One use and I already see a difference! This product is perfection. I used this product in the shower before washing my body / face and let it sit for about 5 minutes before rinsing.
Great product! Going to buy in the bigger size!
Xiomara from Omaha
When I first when blond 2 years ago this was my go to. Now they have this new packaging and since then I feel the formula or something isn't right. It get's the job done, it's just not the same. I think I'll be looking for a new product now.
Sarah from Milwaukee, WI
This is one of my top purple shampoos. Smells great, dark rich purple color that really takes out the brass from your hair. I try to only wash my hair 1-2 times per week so I typically end up using just this or adding it in to my regular shampoo if my hair is already bright. Will turn your hair purple if you over use it it's that strong. Hair must be close to a level 9 to brighten it enough works perfect for highlighted hair. Wish they would have kept the same color packaging I loved the white bottles.
Marissa from Lexington SC
I do like it. I prefer a purple shampoo that if you do leave it on too long it basically makes you purple/violet. But it is good. It gets the job done . I will repurchase.
Lizzy Bee from Long Beach, CA
My hairstylist recommended this to me. I am newly platinum for almost a month. This shampoo tones down the brassiness that is quite stubborn! I can leave this in my hair for more than 10 minutes and my hair does not turn purple. It does, however, have a lavender tone afterwards. I experimented and started off leaving it in for 3 minutes, then 5 minutes, etc.
Overall I love this stuff.
Arely from Tulsa
Leave it on for a good 5 minutes or so the longer the better but not to long where it turns your hair purple
kiersten from houston tx
A worker at Ulta reccomended this to me and this is literally the best blonde shampoo I've ever used. My hair was icy blonde after one use, I've tried many other blonde shampoos including joico and not your mothers, and shimmer lights and none of them work this well. Definitely worth it.
Carey P. from North Carolina
Pravana is the best purple shampoo for blonde. I have tried so many and always go back to this one. Keeps my blonde very bright with no purple hue. Smells amazing and a little goes a long way.
Amarie from Sacramento
The previous bottle that was white w/ a purple cap marketed SULFATE FREE and this new bottle no longer says it :( for me it does not give the same bright tone that i use to love.
izibarrett from OH
I wanted to love this. My hair dresser recommended it to me. While it does tone some of the brassiness, it tangles the heck out of my hair. It is legit concerning how badly it tangles my hair. I bought the matching conditioner and it does not help with this AT ALL. There are far better purple shampoos. Try Amika.
This legit tangled my hair so badly much of it got ripped out during brushing with a wet brush post shower and that is not a normal thing for me.
For reference I have very fine long hair.
Love it from Colorado Springs, CO
My hairdresser recommended this and I love it works well to tone my blonde into the bright color I want!
Derin from Haymarket, VA
I like the shampoo. It's very good for blond hair. It smells good too. I gave it one star because the ingredients on the actual bottle are not the same as the one on this site. I wouldn't have purchased it if I had known the shampoo had Sodium C14-16 Olefin Sulfonte. If you care about the ingredients for keratin treated hair or sulfates, be aware of the ingredients
Srta83 from Sp
Order a few things , but both shampoo and conditioner open , spilled!!
Eyebrow pencil missing
Shay from Cleveland, OH
This is by far my favorite purple shampoo! I have brunette hair with blonde highlights and it removes any copper color the blonde develops over time. I leave it on for a few minutes in the shower and it leaves my highlights with a cool ash blonde without distorting my brunette color. Other shampoos claim to do the same, but this one actually delivers!
Steph from Saratoga springs, ny
This product is life changing. I never ever write reviews and have to for this. I have been getting highlights with a shadow root for years and have suffered from turning brassy within a few weeks. With covid and living in NY I haven't had my hair done in 12 weeks and I am not one bit brassy because of this shampoo. It is life changing - seriously. I have been using it for over a year now and can't imagine using anything else. If you are dark haired and get your hair colored a light shade of blonde, this product is a MUST!!!!
Carly from NJ
I really like this brand for purple shampoo (granted it is my first one). It works well and lightens up my blonde that I can see as soon as I dry my hair. However, I find myself using a lot of product to wash because it is hard to get sudsy. It is not easy to run your fingers through your hair while washing, but I honestly get this same complaint whenever I use my high end hair products that stylists recommend. It does the trick so I'm happy
Taylor'smum from Delaware
My blonde stays blonde, even with our well water. Never brassy.
Melissa from Flint, MI
If I could give zero stars I would. It is so drying it would tangle my hair so bad I would have to rewash my hair and put in a conditioning mask. I tried it several times thinking I was just washing my hair wrong.
J from Florida
Left hair very dry
Whit from Houston
This product is incredible! I used on dry hair waiting 30 mins then washed. The brass was gone after 2 uses!
LisaRenee38 from Atkins, AR
I use this product daily and I love it!
Andrea from Seattle
I bought this based on reviews from a few months ago. Apparently they changed the formula around that time because I'm now seeing a lot more negative reviews, which makes me feel much less crazy because this shampoo is not good. It has a weird grape juice smell, stains my hands purple, does NOT change the color of my hair at all, and has dried my hair out so much. My hair is now super dry, frizzy, and there is tons of breakage at my roots which looks awful and make me sad since I'm trying to grow my hair out. And it's us blonde/highlighted ladies that need hair hydration, not the opposite! I figured I'd give this product a trial for a few months since I was only using it once a week, so it's probably been too long to return this for a refund. Bummer.
Kar from Indiana
Seems like this product completely changed and doesn't work as well to tone my blonde hair :(