Size 5.0 oz|
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PRAVANA'S The Perfect Blonde Purple Toning Masque is proven to neutralize unwanted yellow tones and improve manageability.
How to Use
Shipping & Coupon Restrictions
Rated 4.61 out of 5 stars
I use this super rich and concentrated violet hair mask once a week, for 5 minutes or less.my hair is balieaged from my natural black rots to fawn to caramelet, melting into a metalic silver platinum shafts and ends. my hair get dry from being processed so dramatically, we lighten in increments spaced apart to avoid damage. this mask which I focus on just my root area where the natural black hair reveals those warm tones that I dislike, that rusty bronze, so I focus on that area. the deep purple really soaks in and tones those shades out in 1 use. unfortunately the way my hair is colored I try to avoid the platinum party as they will turn lavender and dull, so to section my hair and apply to just my roots is time consuming but I can leave it on longer where my hair is darkest. restores moisture and hair is much more manageable. I message the scalp as its the darkest of my hair color and my fingertips turn purple ish lol but it fades so no worries there either. and if my blonde get some on it, a clarifying shampoo will loft the purple off my blondemail. lasts for about 2 weeks and smells great! I rinse with cold water to seal it.
I am a high lift, black to platinum to silver grey girl. My silver yellowed, not bad, but enough. I use Joico's color endure purple shampoo (hate the conditioner) & hoped this Pravana would help with conditioning. It doesn't. I had to use Pureology Strength Cure conditioner after.
What I DO like about this is it's thick enough to not be runny but goes in your hair almost clear. Most masks you can see it in your hair. Not this. Not on me.
My hair didn't look any different after using it. Going back.
Lpzore from North Carolina
This product is so good! I miss it with my wells deep conditioning mask and put a heat cap on and sleep with it. This takes an kind of orange or yellow in your hair! Definitely turns it icy silver! This much better than any other product I've used or any kind of purple shampoo.
Reyna from California
Gets the job done. Took some time to get the outcome I desired. I left it on a little more than recommended it left my hair slightly lavender the tint should go away after a few washes. I also got the shampoo/conditioner & 2 bottles of this Masque considering I have a lot of hair.
AEB from Pacifica, CA
I am currently on my second bottle because I love this product so much. I use once a week or every other week depending on my hair. It removes all yellow/orange tones from blonde hair within minutes. Don't leave it on for too long or your hair will go violet.
Emily from Fort worth
It did make a difference in my blonde platinum hair however it is very drying it did not moisturize at all how other comments mentioned. definitely follow up with a leave in conditioner.
Kate from South Carolina
It's an okay product, not my favorite. Didn't brighten the hair as much as I'd like. However, the lady at Ulta was very kind and the service was great!
Nat from Florida
I've only used this product once but I already love it. It didn't dry out my hair, my hair feels super soft and I do notice my highlights are more defined and less brass-y! My only complaint is that it's a little expensive, should be $15 product!
Nicole from Alaska
The smell is so good! Has kind of a berry scent to it. The masque definitely brightened my brassy blonde back up after one use. Highly recommend this over most of the other brands out there as I have tried almost everything.
xo from mn
the best for my blonde hair
Paige from Sioux Falls
This was my first time using a purple mask and I was shook. The very first application had me hooked! I've never seen anything make my hair so icy/silvery after one application, it caught me off guard. I have fine hair for reference.
Emi from TN
This is just the absolute best ! I've used it twice in a row now & my hair is already an icy blonde !! I applied it to my hair for about an hour. I have never been able to find a product that cancels out the yellow, brassy tones until now. It also has softened my hair as well which is amazing since I have dry, brittle hair. I can't wait to use this product again !
Annie from Austin
Really love this product! After using it I would always get asked if I touched up my hair. Really made a difference in my hair color.
Sarah from Syracuse
This is the best hair mask! It takes away all the brassy tones in my hair and my hair feels so soft after!
KayRN from Baltimore, MD
I'm a brunette who often goes blonde or gray. I use this product religiously to help prevent brassy tones. I am in love with it. Additionally, I love how silky smoothie my hair feels after using it.
Olivia from Indianapolis
I've tried a handful of hair masks but none make my hair feel as good as this. It takes the brassiness out super well and I've only used it twice but I already know I will repurchase.
Jeeplady from Wisconsin
I have only used it 2 times so far but it really does take the brassiness away.
Tere from San Jose CA
It works pretty well, I have highlights so I didn't see a problem with my hair turning purple. The smell is really good nothing similar to the leave in treatment from this line. I would recommend
Lilac Hair, Don't Care from College Station, TX
Normally I only leave the masque on for a few minutes and don't see any noticable results. I chose to leave it in overnight (had to be up early so it wasn't like I was doing a full 8 hours of masque) to see if it actually works or not -- and not only is my ash blonde hair no longer brassy, it's lilac!!!!!!!! I'm hoping in a few washes my hair will no longer be slightly purple, but at least I know it takes out the brassiness to such an extreme?? So maybe leave it in for longer than ten minutes but less than five hours.
Magen from Oregon
I was looking for a new purple shampoo by pravana from the suggestion of my hair girl. I've tried so many over the years that just didn't impress me. I stumbled upon this and I'm so glad I did! I'm on my 3rd bottle AND I always have a up. this is life changing. if used as directed you'll be happy with results also. purple shampoo is soooo drying, but this is so nourishing! I have put it on damp and dry hair and let it sit am hour or so before rinsing and I get the most beautiful grey/silver color. sometimes a purple tint which not everyone would want but I personally love! I hope they never change the formula. I can't recommend it enough. everyone tells me they can never get their hair my color no matter what they ask for at the salon and I just tell them, spend the 22 at ulta and do what I do. OBSESSED
Ck713 from Syracuse, NY
This product actually WORKS! It's so highly pigmented and truly makes your hair less brassy and warm. You kind of have to use what seems like a lot of product but it's worth it. I've used all of the Pravda perfect blonde line and they are the best purple products I've tried!
GY from Washington
This mask works wonders. It really brings out the blonde color. I'm so glad I ignored the few negative reviews. My hair is super soft and looks great!
yen from orlando fl
I have only used the product twice. Seems to be helping my hair which is bleached and was very dry.
Snuck in the sulfates from Massachusetts
They changed packaging and formula. I've been a hardcore Pravana perfect blonde user for years, they changed the packaging and the product. They used to be one of the only sulfate free blonde shampoos out there. All the sudden there's new packaging and the little "sulfate free" is conveniently left out. It's sneaky to do that after years of being a company that doesn't. This mask is absolute trash now, too. It will dry the ever loving **** out of your hair.
Maria from Davie, FL
It definitely works, but beware, it can be drying. I usually follow it with a hydrating mask (free of sulfates or parabens) having said that, it removes the brasiness from my hair beautifully.
Boymom from San Diego
I use this twice a week and I absolutely love the way it tones my hair, I used kerastase mask before and it was great but too pricey! This is by far the best purple mask I've used for the value and the results it gives
Natashalicious from Carmel, CA
I love this product and use it when I use Olaplex 3 on my bleached blonde hair. I've been bleaching it professionally for over 3 years and it's till healthy.