Size 5.0 oz|
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PRAVANA'S The Perfect Blonde Purple Toning Masque is proven to neutralize unwanted yellow tones and improve manageability.
How to Use
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Rated 4.61 out of 5 stars
I use this super rich and concentrated violet hair mask once a week, for 5 minutes or less.my hair is balieaged from my natural black rots to fawn to caramelet, melting into a metalic silver platinum shafts and ends. my hair get dry from being processed so dramatically, we lighten in increments spaced apart to avoid damage. this mask which I focus on just my root area where the natural black hair reveals those warm tones that I dislike, that rusty bronze, so I focus on that area. the deep purple really soaks in and tones those shades out in 1 use. unfortunately the way my hair is colored I try to avoid the platinum party as they will turn lavender and dull, so to section my hair and apply to just my roots is time consuming but I can leave it on longer where my hair is darkest. restores moisture and hair is much more manageable. I message the scalp as its the darkest of my hair color and my fingertips turn purple ish lol but it fades so no worries there either. and if my blonde get some on it, a clarifying shampoo will loft the purple off my blondemail. lasts for about 2 weeks and smells great! I rinse with cold water to seal it.
I am a high lift, black to platinum to silver grey girl. My silver yellowed, not bad, but enough. I use Joico's color endure purple shampoo (hate the conditioner) & hoped this Pravana would help with conditioning. It doesn't. I had to use Pureology Strength Cure conditioner after.
What I DO like about this is it's thick enough to not be runny but goes in your hair almost clear. Most masks you can see it in your hair. Not this. Not on me.
My hair didn't look any different after using it. Going back.
Olivia from Indianapolis
I've tried a handful of hair masks but none make my hair feel as good as this. It takes the brassiness out super well and I've only used it twice but I already know I will repurchase.
Jeeplady from Wisconsin
I have only used it 2 times so far but it really does take the brassiness away.
Tere from San Jose CA
It works pretty well, I have highlights so I didn't see a problem with my hair turning purple. The smell is really good nothing similar to the leave in treatment from this line. I would recommend
Lilac Hair, Don't Care from College Station, TX
Normally I only leave the masque on for a few minutes and don't see any noticable results. I chose to leave it in overnight (had to be up early so it wasn't like I was doing a full 8 hours of masque) to see if it actually works or not -- and not only is my ash blonde hair no longer brassy, it's lilac!!!!!!!! I'm hoping in a few washes my hair will no longer be slightly purple, but at least I know it takes out the brassiness to such an extreme?? So maybe leave it in for longer than ten minutes but less than five hours.
Magen from Oregon
I was looking for a new purple shampoo by pravana from the suggestion of my hair girl. I've tried so many over the years that just didn't impress me. I stumbled upon this and I'm so glad I did! I'm on my 3rd bottle AND I always have a up. this is life changing. if used as directed you'll be happy with results also. purple shampoo is soooo drying, but this is so nourishing! I have put it on damp and dry hair and let it sit am hour or so before rinsing and I get the most beautiful grey/silver color. sometimes a purple tint which not everyone would want but I personally love! I hope they never change the formula. I can't recommend it enough. everyone tells me they can never get their hair my color no matter what they ask for at the salon and I just tell them, spend the 22 at ulta and do what I do. OBSESSED
Ck713 from Syracuse, NY
This product actually WORKS! It's so highly pigmented and truly makes your hair less brassy and warm. You kind of have to use what seems like a lot of product but it's worth it. I've used all of the Pravda perfect blonde line and they are the best purple products I've tried!
GY from Washington
This mask works wonders. It really brings out the blonde color. I'm so glad I ignored the few negative reviews. My hair is super soft and looks great!
yen from orlando fl
I have only used the product twice. Seems to be helping my hair which is bleached and was very dry.
Snuck in the sulfates from Massachusetts
They changed packaging and formula. I've been a hardcore Pravana perfect blonde user for years, they changed the packaging and the product. They used to be one of the only sulfate free blonde shampoos out there. All the sudden there's new packaging and the little "sulfate free" is conveniently left out. It's sneaky to do that after years of being a company that doesn't. This mask is absolute trash now, too. It will dry the ever loving **** out of your hair.
Maria from Davie, FL
It definitely works, but beware, it can be drying. I usually follow it with a hydrating mask (free of sulfates or parabens) having said that, it removes the brasiness from my hair beautifully.
Boymom from San Diego
I use this twice a week and I absolutely love the way it tones my hair, I used kerastase mask before and it was great but too pricey! This is by far the best purple mask I've used for the value and the results it gives
Natashalicious from Carmel, CA
I love this product and use it when I use Olaplex 3 on my bleached blonde hair. I've been bleaching it professionally for over 3 years and it's till healthy.
Ari from Gainesville, FL
I used it for 30min only. I believe it toned my hair pretty good but I think that the hairstylist didn't leave the bleach or toner longer before I re tone different times during once a week every week.
April from Alabama
I use this product once a week. It keeps the yellow out of my blonde. Great product!
Diane from Albuquerque, NM
The product worked as described after leaving in my hair 5-10 minutes. I have dark brown hair with blonde highlights and sometimes have issues with the color. This took the brass away. I will be buying this product again.
Celia from Ohio
I can see the brassiness come out of my hair while I use this in the shower. Makes my hair feel like I just got it done!
Sheri from Colorado
I was advised that this would take out the brassy look in my hair.
Don't waste your time on this product!
CC1003 from Pittsburgh, PA
absolutely LOVE this hair masque. I have been using this for about 2ish years. i use it every other wash (which is every other week, since I only wash my hair once a week). leaves my hair brighter and no brass. you will notice a difference in the brightness even after just one use, but I do think the more you use it over time the more your hair stays that platinum/white color. it also makes your hair super soft! sometimes i don't even use a conditioner with it.
Marissa from Ohio
This is what my hair dresses uses on my hair after she highlights it. I does a nice job it takes the brass out but doesn't make my hair look too ashy like some purple products.
Valren91 from Texas
I originally started using this masque about 2 years ago and those bottles were white and purple. They were great and my favorite mask to use once a week, so much that I repurchased. I bought 2 more in this new bottle that's purple and silver. Since using the new bottle my hair is no where near as moisturized or toned. I even tried it before I ran out of the old bottle and could tell the difference. This one in the new bottle leaves my hair tangled after rinsing to the point that I have to condition after with something else (which should not be needed after this type of masque). I also have to use almost double the product to get through my hair. Not sure what caused this change, all I can think is the reformulated and it's not as potent or moisturizing as the prior one.
Tracy C. from NYC
The best of the best when it comes to toning highlights and bleached hair. Smells delicious too and leaves hair so soft and manageable. I've been using this for 5 years now and will continue!
madds from louisiana
neutralizes brassy tones and conditions
Nana from Lancaster, PA
I would buy this product again.
Pigmented and Purple from Pflugerville Texas
I've been using this product for years. It's been a main staple in caring for my balayage. When I want extra neutralization I apply it on semi-damp hair and I'll leave it in over night.
Happy Blonde from Oregon
I wasn't impressed the first time I used this. BUT I was in the shower and simply put it on after I shampooed my hair and then rinsed. The second time I tried it, I used a clarifying shampoo and towel dried my hair to almost dry. Then I put the mask on and combed it through to make sure all strands were touched. I left it on for 10 minutes and then rinsed. My hair had slight purple tone, but the rest was ICY BLONDE! It worked very well and I will purchase again.