Rated 3.96 out of 5 stars
Most Helpful Positive Review Using this product for over a year now! STILL AMAZING!
Initially when I went into the store for an eye primer, I was going to get Urban Decay's. I gave in due to the fact this primer was half the price, and I am SO glad I did! I've used this same primer for years now and my eyeshadow comes out great. It really makes a difference when it comes to blending- there's more control due to the fact the eyeshadow sticks in place! And it's SO good about staying on your face. You can't wash it off with just soap and water or a conventional facewash, though- you HAVE to use makeup remover. I accidentally tried washing this off one day when I was really tired with a hot water cloth and it didn't smudge AT ALL. Not only that, but I had a drypatch in my eyelid after the incident, so be careful that you don't make the same mistake I did! (Though I'm scatterbrained. No one would make the same mistake I did.)
The only critique that I have to give this primer is that it does NOT like my concealer. I use Tarte's shape tape concealer + face tape foundation, and every time I go to apply the primer to my lid, when I take the brush to my eyelid and then blend it out with my beauty blender, the foundation on my face comes right off. I usually have to take a few tries before I get full coverage in that area. If you're not wearing a lot of full-coverage foundation like I do though, it shouldn't be much of a problem!
I would DEFINITELY recommend if you're just starting out with makeup to get this. I had NO idea what I was doing wrong when it came to blending- and it turns out all I was missing was a good eye primer!
Most Helpful Critical Review Definitely wouldn't buy it again.
I didn't like this at all, difficult to apply creases. Dries to fast when putting on, so it's hard to blend over the eye. Makes the eyeshadow look cakey, I tried this a couple times and I feel like it changes the color of the eyeshadow. The most important thing Is never I got acne on my eyelid unti I used them. I got a two zits and a whitehead. I do like morphe but this was a complete pass for me.
Reviewed by 249 customers Solid base
Sa from CA
I've used this eyeshadow base for almost a year now. I needed a cheaper alternative to the high-end brands. If you're used to a more silky-smooth eye base, this isn't for you! I wouldn't recommend this base for beginners, or for people who have fine lines. I've found this one to be on the tackier side which allows the eyeshadow to adhere easier, but it might be difficult for some people to blend eyeshadow.
The pigment payoff is high even though it's a transparent base. I've grown to like it for its sticky texture because the eyeshadow doesn't move or fade once I lay it on. I wish they would make primers that were colored.
Just as good as Urban Decay
Mandy from Idaho
I bought this to compare to the Urban Decay primer. It works every bit as good! My eyeshadow doesn't crease and stays all day. It helps my shadows to look more pigmented too. Love love love this product!
I wouldn't buy this again
BadBetty from TX
I use it in the eyelids prior to applying shadow. It's more slick than sticky like I prefer. Also is translucent. I would have liked it if it had a color. Maybe I just grabbed the wrong product.
Best eyeshadow primer I have used
Rednoel11 from Georgia
My eyeshadow DOES NOT MOVE when I use this. Absolutely zero creasing. I have used several more expensive primers that don't work half as well as this one.
MT from Mississippi
I was using this primer on the Jaclyn hill palette I just got. yes I know the Jaclyn hill palette doesn't blend well to begin with supposedly, but without this primer it blends just fine. definitely too dry, you can't barely blend
Misskelbelle from Maine
I tried loving this, I really did…but unfortunately it had too much texture/drying that couldn't even be blended out. Does an okay job helping eyeshadow last longer.
Taterrtott from Las Vegas
I have huge eyes, huge hooded eyes and before this product my eyeshadow would crease and look awful. This product held on for dear life! Wore it for the Fourth of July and sweated so much. I could've ran a marathon and my eyeshadow and lashes would stay on. My makeup looked on point the entire night outside. This is pure gold!!! A little goes a very long way! 10/10 recommend!
tt from New orleans
too drying on eyelids
becca from fort worth
this kees my eyeshadow on for 12 hours solid
BEST Eyelid Primer!
Bren Bren from McAllen, TX
Love this primer! The price point is amazing and it works as if it cost $50!
so worth it
karina from IL
for the price, it works like a high end product. this is the only eye primer i'll ever use. never lets me down.
Great eyelid primer
BP from Grapevine Texas
This is my favorite eyelid primer so far. Very affordable and works great. Applies wonderfully and dries almost transparent. Has a very light feeling on the eyelids.
Great for Eyeliner
Darya from Asheville, NC
I mainly use this on my eyelid where my eyeliner is applied. I don't wear eyeshadow usually, but this product seems to work well for both eyeshadow and eyeliner products. My oily eyelids stay matte after using this primer, my eye makeup doesn't smudge, fade, or flake. Definitely worth the money, 10/10!
Carls from San Diego
This is a great dupe for the urban decay one. Love this. Will buy again when I run out in ten years since it's a giant tube
Primed and Sublime from Underneath the Ulta floorboards
This primer has always worked for me, so I'm not sure why I tried UD Primer Potion instead of just rebuying this Morphe one when I ran out... Anyways, the UD one is absolute garbage compared to this one—it's so greasy and my eyeshadow would ALWAYS crease. But the Morphe primer is perfect and has serious staying power.
Issa from NJ
I've tried a few different brands, and this primer works great! Great price, less is more, and makes shadow last all day
Never Knew I Needed
Nat from Chicago, IL
So I always hear of this product from many different makeup YouTubers who said they put this on their eyelid before putting on any eyeshadow. Before I got this I just put my eyeshadow on so I didn't think I needed it but then I thought I should just try it and see if it makes my eyeshadow look different from what I do. But when I did use it I did notice an little bit difference when I put that on then my eyeshadow. My eyeshadow just look more sparkly that I use this primer on my eyes before I do anything else. I've even wore it on my eyes by itself and it still looked good.
I really like this product so far.
None from Chauvin, La.
It gives a great base for eyeshadow.
a little bit goes a long way
blue from Houston, TX
definitely my affordable go to just go easy on the application
Sob from Stockton
Keep your eyeshadow on all day
More like a BB Cream than a Primer
LZaw from Atlanta, GA
I read reviews that endorsed Morphe Eyeshadow Primer and really don't like it. My Benefit Boinng Concealer works much better, so I'll stick to that one.
Excellent product for the price
T from NJ
It is very easy to apply and dries quickly. I liked that it is almost transparent not like other products I have used.
Pleased with recommendation.
Mel from Oakland County, Michigan
I'm very pleased with the recommendation I received from the Ulta consultant. I was looking for longevity and I'm not disappointed. I have oily eye lids later in the day and my shadow is still in place at the end of the day. This is a great product!!
My favorite primer!
Jackie from California
I've tried so many different eye shadow primers, both high end and drugstore brands. But this one is by far the best I've tried! It's truly transparent, doesn't dry up my eyelids, doesn't crease, and also extends my brow and eye makeup.
Best primer for a great price
Diane from Essex, Md
I use this product everyday. You only need a very small amount for it to work. No crease marks for over 12 hours of wear. Amazing! Love love love this primer! I tried going without it the other day and my shadow had crease marks. Definitely recommend!