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Urban Decay CosmeticsOriginal Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

0.33 oz Item 2286790

Color:Nude

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2416 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1961)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (78)
  • Difficult to apply (64)
  • Doesn't blend well (39)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1987)
  • Going out (1213)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Reviewer Profile:
    • Natural style (902), Classic style (876), Trendy style (398)
    • Was this a gift?:
    • No (7)

Reviewed by 2416 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By Lila

from San Bernardino

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Very easy to apply and lasted

     
    2.0

    I will not buy this again

    By Jlshep

    from Los Angeles ca

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply
      • Irritated my skin

      Best Uses

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Tried this one time and my eyelids became irritated and swollen. Not for me.

         
        5.0

        I highly recommend this primer

        By Manda

        from Dekalb

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Travel

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          This primer will stay put until your ready to remove.

           
          5.0

          Holy cow!

          By Sara

          from Minnesota

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          I have tried so many different products to handle creasing and fading, and have never been really satisfied until now. There is a reason this is so many people's holy grail shadow primer. I am very impressed

          (1 of 1 customers found this review helpful)

           
          5.0

          Phenomenal primer

          By CryWeaver

          from Dayton Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This primer is the bomb, I have hooded eyes and nothing budges. Alittle hard to blend but not impossible.

             
            5.0

            Favorite eyeshadow primer.

            By Sara

            from Las Vegas

            About Me Classic Style

            Pros

            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              This eyeshadow primer is the best I've tried, and I have repurchased many times. It keeps eyeshadow in place, keeps it from creasing, and keeps eyelids from getting greasy.

               
              5.0

              Noice!

              By Jennnnnnn

              from SW, MO

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Once you use this primer there's really no going back.

               
              3.0

              I will possibly buy again

              By Babylips

              from Pocatello, ID

              About Me Natural Style

              Pros

              • Easy Removal
              • Easy To Apply
              • Smooth Look

              Cons

              • Fades

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I do enjoy the Urban Decay Primer Potion but I am not the biggest fan of the new applicators that come with the tube. It seems like the applicator causes me to apply more of the product than needed, ultimately resulting in wasting some of the product during each use. I miss when the tubes were designed for you to be able to squeeze out as much product as desired. Also, I love the way that it does its job as an eyeshadow primer, by holding the actual shadow in place for several hours. However, it would be nice if the product lasted slightly longer.

               
              5.0

              Impressive!

              By My

              from Orange County, CA

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I've always tried to find alternatives for eyeshadow primer because I believed that $20 for a primer was a ripoff. I've used concealer, foundation and eyeshadow pencils as a base, but they were all problematic. Once I invested in some quality eyeshadows, I admitted that I needed a legitimate base/primer or I would just be wasting my money on expensive eyeshadows that don't adhere to my eyes for long. I decided to get UD's OG primer potion... WOW! My eyeshadow has never looked so vibrant for 15+ hours! Well worth the money.

               
              5.0

              no touch ups

              By tjaren

              from Spartanburg, SC

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              No touch ups required with this eyeshadow primer. This is super easy to apply and your eyeshadow will last from day to night with no problems.

              Displaying reviews 1-10

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