Rated 3.8 out of 5 stars
Most Helpful Positive Review Amazing!
Loved how long this mascara made my lashes!
Most Helpful Critical Review I got this for free and I'm glad I did
I got this mascara for free in a promotion where if you bought $20 of Ulta's line of products you got a free bag of assorted products. I'm glad that I got it for free because I would never spend money on this mascara; I tried it and found these issues:
1. The formula is very wet and easily transfers onto your eyelids, ruining anything else you already had on them.
2. The wand is silicone, large, and it's hard to get the inner corners (it poked me in the eye when I tried)
3. It flakes. A lot. Enough said about that.
4. You have to use a very light hand with the wand so that you don't get too much on your eyelashes.
5. The formula is EXTREMELY clumpy and you have to use a clean spoolie to "blend" it out.
6. Overall, you have to put in a lot of extra work to make it look even decent.
1. It IS highly pigmented
2. It's a good amount for what you pay for
The only future use I have in mind for this is if I'm doing a special effects look where it's supposed to look like you're crying and messed up your makeup--that's about it. If you somehow get it for free then that's great, but it's not worth spending $10 on. Get a good quality travel sized mascara from a high-end brand instead if you don't want to spend a lot on mascara--those are usually about $12 and are much better.
Reviewed by 578 customers The Best
Lexi from Texas
This mascara is better than any other high end brand I've tried. My lashes are long but they hang down. Without even using a curler, this brush lifts them like it's nothing and makes them look false!
The applicator is terrible
Java Junkie from Montana
I loathe the applicator! It's not a brush, it's different length sticks stuck on the applicator wand. When trying to get close to the base of my eyelashes, I poke myself in the eye, which then causes my eye to tear up, thus causing the mascara to run.
This is not the level of frustration I need at 5:00 a.m., before coffee.
Save yourself a whole new level of frustration, don't buy this mascara.
Love the product for the price
Jessica from Lexington, SC
Love my lashes! They look nice and it lasts all day.
Does not give maximum lashes
Sadie from Urbandale, iowa
This product does not give maximum lashes. It is as if it was dried out. I tried repeatedly to use it, but it never put the product on my lashes. I was very disappointed.
Good for everyday!
Michelle from Gloucester
It's an amazing mascara, but it does flake after a super long wear. I love the brush, and the formal is amazing! It definitely isn't for everyone, but it's definitely one of my repurchased items & a go to :)
MED from San Diego
It's very thick and doesn't want to come off the brush. When it does get on your lashes, it goes on in clumps. And it flakes.
KB from Ohio
Pay the extra $3 for a better mascara, promise this one is not it .
One of my go to mascaras
NLB from New Haven
Have been using this for several years. Great everyday mascara at a bargain price. My lashes look great and my face wash removes it easily.
Jen from KC
I'm glad this mascara was on sale otherwise I'd be more bummed about this flop. I have naturally long lashes and this mascara wand didn't seem to coat them very well. Idk if I'll even finish this tube of mascara. Just felt like a cheap product.
Maddie from Minnesota
It's fine, but the bristles poke my eye so it can be hard to get the effect I want
LOVE This Mascara!
GlamGirl from Bethlehem PA
Initially got this in an Ulta free gift makeup bag and was so impressed that I have purchased it several times since. It thickened and lengthened my lashes SO much better than many name brand and far more expensive mascaras! Great product!
Judy from The Villages, Florida
Will not buy again
FranD from Greensboro NC
Gotten more compliments about my lashes with the mascara!!
KarlaA from Fort Lauderdale, Florida
Very nice product. Make sure lashes look long and thick and it does not clump.
Ida from Amityville
The bristles on the brush are so long and hard that by the time the mascara gets to your lashes, you've poked yourself in the eye
Jenavici from Marion, Texas
The mascara almost instantly dried leaving flakes of mascara falling onto my freshly done face, I think while applying it the container also dried just as fast because I only got one god use. The first one.
I wouldn't buy this again
Shannon from Monroe,La
Doesn't even look like I have any on with 3 coats! Brush hurts your eye lid!!
My favorite mascara!
Haley from Alabama
This is my go to mascara. It doesn't leave fall out flakes under my eyes after wearing all day and the price is so much better than others in the store!!
Meshybelle from Pennsylvania
I have lashes that are on the shorter side. I have used dozens and dozens of different mascaras. This by far, is the worst of the worst. It literally made my eyelashes look, stumpy, shorter and clumpy. I never experienced that with any other mascara. I was so confused. It also irritated my eyes. I never had that problem before with any other mascara. I liked the brush, and that's about it though. This mascara is just plain weird.
I did buy 2 & wished i had purshased different kind.
Marya from KY
For lashes, not enough building of texture on lashes.
juliya from Fl
I got this as a free with purchase on Ulta. What I don't like about this is the bristles. The are so stiff and pointy that it hurts my eyelids when applying. I don't think I'll be able to finish the whole tube.
Moni from W.Covina, CA
Love how it goes through all my lashes looks like I have falsies on
MADE MY EYELASHES FALL OUT
Sarah from Ohio
I got this free in an Ulta gift for buying something else online. At first I thought it was ok. A little clumpy, but it did seem to make my lashes look a little longer. Then I went to remove it. I use a makeup eraser cloth and cleansing balm, so trust me, I NEVER tug on my lashes and lids. SEVERAL of my eyelashes came out as I removed this mascara. If I didn't have a genetic anomaly that gives me three rows of lashes on each lid I would've been in tears. BEWARE!
Not a worthy mascara
Sasserfrass from Colorado
This mascara applied okay but started to feel clumpy after the first coat. It didn't lengthen the way I thought it would. The brush is what intrigued me to buy it but it fell flat for me as well. It flaked after half a day of wear.. returning it tomorrow. If you're thinking about buying this, go for any Covergirl mascara instead. (Same price point and way better formula) bummed that Ulta's house brand is this blah.
Its pretty good
Lo P from Okc
Has a good wear time but will flake after a long day. The black is very black and I love that