Size 10.1 oz|
Store & Pickup Availability
How to Use
Rated 4.65 out of 5 stars
Recommended by my stylist who's basically a hair genius. Best shampoo and conditioner I've tried. I have fine, wavy/curly hair and I color it often. This makes my hair silky and makes the color last longer than any other shampoo I've tried, including Pureology.
I have never come across a shampoo/cond combo that leaves my hair super greasy day one of not washing. I can usually go 4-5 days without washing but with this brand I literally will have to wash my hair in 2 days. Smells amazing but it just doesn't mix well with my hair type.
Stacey from Socal
This is the only shampoo I've used since I started covering grey's.
Nucci from St Clairsville OH 43950
With a IT brush and blender
Tatiana from Los Angeles
I've been using this shampoo for a while to keep my color treated hair in good form. It's amazing! It makes my hair feel so healthy and my need to use a little bit of it each time
Gracegirl from NC
This shampoo is great. It smells good, makes my hair feel and look healthy and lathers well. I have just started using this so i can't yet attest to how it is with my color. I would encourage those to try it.
Lish from Columbus, OH
I love this shampoo. I switch from Alterna's Caviar line to this line and I love it. Gentle on my thin bleached hair. I have had significant less breakage with this line.
Gi from Tiverton
the hair retains color, becomes silky and shiny. A beautiful and healthy. Great product.
Grace from NC
Rich lather and perfect for fine, oily, thin, color treated hair.
Court from Columbus, Oh
Negative from Florida
After a couple weeks of using this, my scalp flared up (which has never happened in my life.) itchy, red and flakey. Do NOT buy this.
E from Houston Tx
Have been using for years! This product is hard to find. Started at a salon and now Ulta. Please don't discontinue!
Julie from Greenville, SC
It takes a small amount of this product to wash and condition which makes it last quite awhile. I found my hair color did last a week or two longer. I will definitely purchase this again... whenever I run out!
Jen Sawyer from Atlanta, GA
Great shampoo! Doesn't strip your color.
CJ from Atwater, California
I have used this product twice since I had my hair colored at Ulta less than a week ago and barely any dye has been rinsed down the drain. I also used cool water on my hair to close the hair cuticles.
Nette from Michigan
Best shampoo I ever used
Mona from Las Cruces NM
Great lather, makes my hair feel clean and healthy
AR from Arkansas
The smell is so good! It makes my hair feel very soft. Not using another brand after this. I'm sold forever!
Kimberly_615 from NYC
I have tried everything under the sun and lately nothing has helped my hair, not even a new cut. I have 2a/2B wavy hair and for the past year everything has left me greasy up top, weighed down and then my cuticle would expand into a puffy humid look.
So i decided to try this line since i recently found out they're cruelty free (even though they don't sport the bunny logo yet) and i saw a difference overnight!
My hair has volume but it is not stripped of moisture or shine and i can go back to washing every 3-4 days without being greasy! PLUS my wavy curls are back.
:( from New York
Seems to make my fine hair Oiler faster than other shampoos. Not loving it.
Paola from Miami
Excellent quality. It protects color treated hair and provides shine and volume. Helps with freeze.
Suz from Los Angeles
Love this shampoo!! My mom and I both have been using it for years. I've yet to find something that I like more. It lathers well, which is something I just need in a shampoo. It smells nice, not overly fruity or floral, but clean smelling if that makes any sense. It washes out easily and doesn't leave any residue. My only complaint is I wish they made larger bottles, so I didn't have to keep going back to buy more.
Dawn K from Bonaire, Ga
I absolutely love this shampoo. I color my hair monthly and it doesn't fade it at all. It makes it feel so soft.
Vic from Shreveport, LA
I shampoo with this and there isn't any need to shampoo again. It protects my color.
JS from Aurora, IL
Smells good and lathers well. Adds shine and hair feels very clean .
Cathleen from Lawrence, KS
Excellent shampoo for particularly red hair color. Red fades very easily and this product lengthens the time between color treatments.
Ulta Fan from Boston, MA
I use this product daily and it does not dry out my hair. It keeps my color from fading and it keeps my hair soft and manageable.