Rated 4.46 out of 5 stars
Most Helpful Positive Review This is my first time...
This is my first time using any Maui Moisture product, but their Heal & Hydrate + Shea Butter Hair Mask (for dry, damaged hair) has made such a fantastic impression on me that I'll definitely try their other products once my current hair stash gets low. I love trying different deep conditioners but held off using this one for months because I was having what I thought were great results with Shea Moisture's Jamaican Black Castor Oil Strengthen and Restore Treatment Masque, which really defined my natural, low porosity 4b/4c curls and helped with in-shower detangling. But after using this one, Shea Moisture has some serious competition, baby! At first, I didn't think I'd be super wowed as Maui Moisture's deep conditioner isn't quite as thick as Shea Moisture's. It has a creamy consistency that I thought might be better suited for someone who's not of African descent or doesn't have naturally coily hair. But I was so wrong...and delightfully so! After saturating my hair in product (I'm fairly heavy handed), I put on a shower cap and let the product do its thing for about 30 minutes while still in the shower. The instructions recommend 5 minutes or so, to which I say, "Pish Posh!" A 5-minute DC ain't gonna do nuthin but make me mad as I mentally calculate how much money I'm wasting as suds collect at my feet. After the half hour, I started to detangle with my wide-toothed shower comb and was shocked at how easily and quickly I was able to do so. I don't separate my hair in sections to wash because I ain't got that kinda time, so when I tell you that my comb nearly glided through my hair, that should let you know this DC is fairly magical. And the icing on the cake was that Maui Moisture's product didn't strip my hair as Shea Moisture's does. My hair felt well-moisturized and heavy/weighty in a good way, if that makes sense. I think the aloe leaf juice in this product is what did wonders for my hair. I only have 1 slight con for this product: it smells a little weird to me. Not in a bad way, though, it just has a weird citrusy smell. But maybe I'm spoiled because I'm used to Shea Moisture's Play-Doh scent (Mmmm...). Either way, if you have hair like mine, don't sleep on this product. Or, nevermind...maybe you should since that'll leave more for me! Maui MOISTURE Heal & Hydrate + Shea Butter Hair Mask
Most Helpful Critical Review MADE MY HAIR FALL OUT
I bought this around a month ago and used it every day for a week. My hair has been falling out in clumps since the fourth day of using. I have bleached hair that is damaged, the mask made the hair even weaker and my hair is now snapping just before the root and falling out. I haven't dyed my hair in 6 months and haven't changed anything else in terms of consumption or products used in my hair, so it is this product that is making my hair fall out.
DO NOT USE. Avoid at ALL COSTS if you have bleached hair.
Reviewed by 1715 customers 4c People Don't Sleep on this Mask
Sebenele from St. Louis
I used this as a deep conditioner with heat and let me tell you DO NOT SLEEP ON THIS. My hair was amazing and very hydrated. I love this. I have 4c hair and for me this beats SheaMoisture and TGIN. Yes, it Is that amazing. Please try it if you want and it is a winter staple. Maui Moisture really outdid themselves on this one. AMAZING.
Wouldn't purchase again
Ivy from Michigan
Smell is really good and it was okay at first, but over time I realized it was making my hair SO oily and dry, and my hair just did not feel clean...even right after a wash! I wanted to love this product, but it just wasn't working with my hair :(
MADE MY HAIR FALL OUT
Khutch from Mi
Made my hair fall out!! I've always had very healthy hair, hardly use heat and only dyed like 2 times a year. I started noticing in the shower and when I was brushing my hair that more hair was coming out than normal. Only good thing about this is the smell.
Claire from Chico,CA
I went from using a regular shampoo that would only leave my hair dry & leave me with split ends! Since ive use this product I no longer have split ends and in fact soft hair!
Recommend for curlies and coilies
R from St.Petersburg
I have type 4 hair, so it's super thick and coarse. I used this product ONCE and it hydrated my hair incredibly. I have extremely dry hair and breakage, but I could feel this conditioner healing my hair like it advertises. I wouldn't suggest for wavy hair though it might be too heavy.
Macy from Philadelphia, PA
This made my hair fall out in large clumps. It also dried my hair out even more and my hair was in constant knots after using this.
Eericat from Illinois
I have dry hair no matter what I do. I use this in the shower to deep condition. I have also been using a small amount as a leave-in conditioner. The smell is divine.
Trish from Wisconsin
Dont waste your money trying this product.
lucystar from massachusetts
I couldn't figure out why my hair was falling out and this was why. Don't use this.
Fairah from Morehead Ky
Fairah from Morehead Ky
MS from Columbia, MO
I thought that this mask did a great job of helping moisturize my hair when it was a little protein overloaded. It has a strong smell that lingers for a bit, but if smell doesn't bother you it's worth a try.
No I would not buy this again
Kimberly from Orlando Florida
This product left my hair very dry. I have thick and wavy hair. I am always trying to something hydrating for my hair. This product just ain't it.
Perfect for me!
Katt from Upper Marlboro, Maryland
I have been using shampoo and conditioner and hair mask for about 2 years now. I am African American and it works wonders on my hair. I wash condition and I leave in hair mask. I can style my hair any way right after that. These are one of the best products I have seen in a long time. Also the price is excellent. Thank you for your amazing products.
💕 from Connecticut
Smells amazing! But leaves hair dry and difficult to brush. I used it with the conditioner and the conditioner is way better.
I love it!
vale121 from Puerto Rico
I started using this shampoo about a week ago and it left my hair feeling very soft and ot frizzy at all. I suffered from very dry hair and frizzy what I need was this shampoo!
Great for dyed hair + no need for extra product
Zoee from Myrtle Beach
I used to add tons of different things to my hair after I got out of the shower for my dry color treated hair. I get out of the shower after using this and it's like natural virgin never touched before hair. On top of the amazing hydration it's the most affordable color safe shampoo that I've found, I have bright green hair and almost none runs out of it when I shower. It's just an overall amazing shampoo + conditioner set. Extra points for the smell too!
Mar from WA
I love a good hair mask so when I saw this at Ulta I thought I should give it a try. However, when I first used it, my hair felt like STRAW it was so dry. Keep in mind that I have very healthy hair (hardly ever use heat and never been dyed, virgin hair). I've been trying to use it up because I can't return it now and WOW, even worse than I remember!!! It somehow made my hair look greasy but felt dry and was tangled. Do not buy!! The only reason it has one star is for the smell.
DRIED MY HAIR OUT
liz56 from Louisiana, USA
I loved the hair mask and the shampoo so I tried the regular conditioner out on days where I didn't need a deep conditioner. I detangle my hair in the shower with my conditioner and this my hair extremely tangled and had so much hair pulled out from trying to brush with this product in. And then i let it air dry and no product has made my hair this dry before
Smells Nice, that's all :/
VP from Sevierville, TN
I wanted to like this so much bc it smelled so good, but it didn't do anything. I've tried mixing it with regular conditioner to give it a bit boost, but it wasn't moisturizing enough and I will be returning this.
carob from Medellin, Colombia
I used it for a month and i loved it, my hair was always smooth!!!!
Its great makes dry hair soft n shine smells good too
Shorty from Pacific commons fremont
I reccomend product for people who have dry hair or frizz
Priscila from Puerto Vallarta, México
I'm absolutely obsessed with the Shea butter collection!
I love the smell and how it has helped my hair to recover and be soft again. I suffered a lot of frizz because mi hair was so damaged and dry and they really help with it.
The shampoo and conditioner are the best I ever used, and I've tried a lot of brands in the past. I also love the combing cream and the mask and I like that they don't have harmful ingredients for your hair as almost every other brand out there. I will continue to buy this brand and this line forever.
They are so moisturizing and get your hair back to health! Thank you for doing such great products < 3
Made my hair fall out
Yonnie from Atlanta
I used this shampoo and conditioner 3 months. For the longest I was trying to figure out why my hair was coming out by the globs full. I stopped using all of my other hair products except this one and my hair continued to fall out. I immediately stopped using this product. 3 weeks later my hair stopped coming out by the globs full. It was back to doing its regular shedding.
Love this for me!!!!
Monique from Cordova, TN
The best part about this is that I can leave it in after I've deep conditioned. Love that. I was actually looking for another product when I bought this, but they didn't have it in stock and I don't like driving so I got this instead. I used it and loved it. This works especially well if you are protective styling.