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ULTAAutomatic Eyeliner

ULTA

Automatic Eyeliner

0.01 oz Item 1951002

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Color:Deep Brown (deep brown matte)

Find in Store-

Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5624 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (4024)
  • Long lasting (2853)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (536)
  • Fades (532)
  • Difficult to apply (513)
  • Wears off easily (202)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (899)
    • Reviewer Profile:
    • Natural style (2158), Classic style (2033), Trendy style (572), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5624 customers

Displaying reviews 1-10

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5.0

Love it

By Mary

from Orlando

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      Great quality for the price. Love the color.

      • Age:
      • 30-44
       
      5.0

      Sensitive Eyes

      By sandyh

      from dothan alabama

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Normal Skin
        • Sensitive Skin

        Comments about ULTA Automatic Eyeliner:

        I have been using the Ulta Brand eyeliner for several years. I have sensitive eyes that get irritated easily if I use the wrong product. This eyeliner has never caused my eyes to become itchy and burn. I stick with what works.

        • Age:
        • 45-59
         
        2.0

        Not as vivid as I expected. I would not buy again.

        By Mama J

        from Northern Virginia

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply

        Cons

        • color is muted
        • Wears Off Easily

        Best Uses

          Comments about ULTA Automatic Eyeliner:

          Was considering a more expensive liner and wish I had bought it. This liner does not show up well.

          • Age:
          • 45-59
           
          2.0

          Not as good as I Hoped.

          By Jess K

          from St. Louis, MO

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Messy
            • Smudges
            • Wears Off Easily

            Best Uses

              Comments about ULTA Automatic Eyeliner:

              I had to keep pressing the pencil hard to get the look I normally get with Maybelline easily. Not as smooth as I had hoped. Also it smudged off immediately, and I had to reapply

              • Age:
              • 18-29
               
              5.0

              yes

              By marie

              from Louisiana

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use
                • Sensitive Skin

                Comments about ULTA Automatic Eyeliner:

                Great product!!

                • Age:
                • 30-44
                 
                5.0

                I like this product

                By Vickie

                from Monroe NC

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  Works great!!

                  • Age:
                  • 45-59
                   
                  5.0

                  Only eyeliner I use

                  By Al00016

                  from Green Bay, WI

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      Fave.

                      • Age:
                      • 30-44
                       
                      5.0

                      I would buy this product again!

                      By Cathy

                      from Rocky River, Ohio

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about ULTA Automatic Eyeliner:

                          Great product!

                          • Age:
                          • 45-59
                           
                          5.0

                          Eyeliner that stays on!!

                          By Loyal Ulta Shopper

                          from Apex, NC

                          About Me Classic Style

                          Verified Buyer

                          Pros

                          • Easy To Apply
                          • Good Pigmentation
                          • Good Value
                          • Long Lasting

                          Cons

                            Best Uses

                            • Daily Use

                            Comments about ULTA Automatic Eyeliner:

                            I have used this product for 5+ years...great quality & value

                            • Age:
                            • 45-59
                             
                            5.0

                            I love the way this fills in my thinning brows.

                            By wssr59

                            from Napa, Ca

                            About Me Natural Style

                            Verified Buyer

                            Pros

                            • Easy To Apply
                            • Good Pigmentation

                            Cons

                              Best Uses

                              • Daily Use

                              Comments about ULTA Automatic Eyeliner:

                              Good shade, easy to apply and do not need to sharpen.

                              • Age:
                              • 45-59

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Ask a question

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              45 Questions | 45 Answers
                              Displaying questions 1-10Previous | Next »
                              • Q:

                                Do you still carry this product in the teal color? My favorite and I can't find it in my store
                                Asked on 1/1/2018 by Abs from Canton ga

                                1 answer

                                • Staff Expert

                                  A:

                                  Please see the Options section to view all available shades. To check if a shade is in stock at your nearest Ulta Beauty store, select the shade, and then enter your ZIP code and click "Find in Store". Thanks!

                                  Answered on 1/9/2018 by Staff Expert from Ulta Beauty
                              • Q:

                                Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                                Asked on 6/8/2017 by mp from NY

                                1 answer

                                • Staff Expert

                                  A:

                                  Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                                  Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Does this product have cap??? And is it a gel??
                                Asked on 4/7/2017 by Mary from IL

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, this product does have a cap. It is not a gel.

                                  Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Will this stay in my waterline???!!!?
                                Asked on 1/7/2017 by Leslie from Spartanburg SC

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                                  Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Once I start using the product, what is the shelf life?
                                Asked on 12/28/2016 by Steph from Marietta

                                1 answer

                                • Staff Expert

                                  A:

                                  The shelf life is 31 months.

                                  Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                              • Q:

                                Can this be used on the whole eyelid?
                                Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, it is safe for the general eye area including the eyelid.

                                  Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Does this liner stay put on the waterline?
                                Asked on 9/12/2016 by Jen

                                1 answer

                                • Staff Expert

                                  A:

                                  Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                                  Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                What color (s) would you recommend for blue eyes?
                                Asked on 9/11/2016 by sandy from Mpls

                                1 answer

                                • Staff Expert

                                  A:

                                  Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                                  Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                                Asked on 7/15/2016 by Cindy from Rossford OH

                                1 answer

                                • Staff Expert

                                  A:

                                  Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                                  Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                              • Q:

                                How do I sharpen this eyeliner?
                                Asked on 7/13/2016 by Navella

                                1 answer

                                • Staff Expert

                                  A:

                                  No sharpening is required; simply twist to dispense more product!

                                  Answered on 7/14/2016 by Staff Expert from Ulta Beauty
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