Rated 4.7 out of 5 stars
Most Helpful Positive Review large & fluffy
This is a large super soft brush. The product pick-up isn't as much as the natural hair ones. I think the best use for this one is for a light or base shade applied all over, as it's too large for any precision. It holds the product into the brush hairs, so wiping it afterwards won't really clean it. You need to use brush cleaner after each use. Overall, it is great for sweeping the shade on quickly to the brow bone with a more sheer finish.
Most Helpful Critical Review Not the greatest
This brush was simply too fluffy for eyeshadow application. I ended up returning it due to size and the handle was not securely glued to brush application and it came loose.
I have the smaller IT brush and I like it very much. Love the IT products, just not this particular brush.
Reviewed by 92 customers I would def buy again
CeCe from New Jersey
Beth from Ca
I like everything about this brush
Love IT brushes
Jannettee from Prescott Valley, Az
I use this brush for blending my eyeshadows. It is so soft and works great.
Julie from Port St Lucie. Fl
Love this brush it smooths on my concealer smoothly No Brush marks. Glides on
Love this brand
Pdxagogo from Portland, Oregon
Love this brand and love this brush. Plays nicely with other brands products and worth the investment.
Guisell from Las Vegas, NV
This brush is very high quality. This was a first ever Ulta Beauty purchase and I wasn't disappointed. It is very soft, comfortable for the eyes, picks up a lot of pigment. It doesn't get damaged when washing. I would buy this brush again.
Julie from Erie, CO
high quality , super soft
LDDrummer from Southern California
So happy I bought this! Was needing an 'all over' shadow brush and this one couldn't be more perfect! Picks up enough product without wasting any and applies super evenly. Was a great purchase!
All of It's brushes are awesome!
Lula from Portland, OR
I use this brush with the It corrector/brightened concealer product that comes in a dual presentation and complements this brush very well, making the two a great purchase duo!
happenin2you from Las Vegas
I love this brush! It is so soft on the delicate skin of the eye area.
sherba from TN
I like this soft brush. It applies powder eye shadow nicely all over the lid.
Really liking it!
Ash from Oxford, MS
I love this. I've used it with products that I normally get a lot of fallout from. And it's not as bad! I will be buying more of this line.
CarleyD from Hammond, LA
I used it yesterday to apply my eye shadow and I loved it! It applied evenly and the bristles are very soft
Kerry from Cincinnati, OH
I've invested in several IT brushes for Ulta recently and I have to say, they are totally worth the money. Definitely an investment, but these things are so soft and apply makeup very smoothly and make everything look blended.
dlcmoon from Phoenix, AZ
Finally found it. The perfect brush. I use it to apply the first base color over most of the lid. Then I follow-up with the IT crease brush. I am really happy and impressed.
Good quality brush, you get what you pay for
Katya from Seattle, Wa
I use this to apply my eyeshadow base, for my brow bone, and for all over my lid. It applies smoothly and softly and it is very nice. It is quite large though, i expected it to be slightly smaller but that's fine.
Live this brush
Ey from Florida
Love this brush so soft!!!!
Great brush, would recommend
KC from Baton Rouge, Louisiana
I use this brush to contour my nose with, but it's versatile. It could be used for eye shadow or even on your cheeks/jawline to sculpt your face with bronzer. I love It Cosmetics brushes, they are soft, last a long time and high quality... I am glad I chose this one to add to my collection. Thanks IT!
awesome all over shadow brush!
Iowa IT girl from iowa
Love the IT cosmetics line. I've had Bare Minerals brushes for yrs - I think IT cosmetics brushes are far more superior! Love that they are cruelty free! Great shadow brush!
Best brand of brushes
N/A from San Antonio
Was looking for a new eyeshadow brush that the bristles didn't fall out when I needed to clean. Also was looking for an affordable good brush. This is exactly what I was looking for in the IT brand.
All IT brushes are great
Lesley from Baton Rouge, LA
Love all their brushes, this one is great all over shadow brush
Molly from West salem, ohio
I got a gift card for the store and thought i would splurge a little and get some nice eyeshadow brushes. i didnt realize 2 brushes would use up my gift card and then some. they are expensive but nice brushes i plan on using for a long time. good quality and blends well. no complaints about the brush itself
MakeupMommy from Louisiana
I love this brush and I use it very often. However, I have found softer, more inexpensive brushes.
Lauren F from Dover De
I've only been using this brush for about a week, but overall I like it. Great application, I would buy more.
I would buy this brush again
Missy from Lakewood, ca
Like this brush