Merchandising Submissions

Merchandising Submissions

Thank you for contacting ULTA, Inc. concerning your interest in having your product sold in our stores. Below is some important information you need to know that will help you introduce yourself and your product to us.

Please note that, when you submit information to ULTA via this process, you agree that such information will be considered non-confidential and non-proprietary. You also agree that (1) your submission and its contents will become the property of ULTA; (2) ULTA may use your submission and its contents for any purpose in its sole discretion; (3) there is no obligation to keep your submission and its contents confidential; and (4) there is no obligation for ULTA to review your submission and its contents.

Our three step consideration process is as follows:

Step 1 - Send an email

Send an email to Newproducts@ulta.com and tell us about your company and the brand or products you would like us to consider (simple, non-confidential, non-proprietary Power Point presentations and links to web-sites are welcome and encouraged). If possible, include the following information to facilitate to whom we send your product for review:

  • a. Description of the brands or products you want us to consider. For example - "Cosmetics oriented toward the teen customer"
  • b. List of products with cost and suggested retail price points. Pictures are helpful
  • c. Where your products are currently in distribution, or where you aspire to sell your products. This can be a list of specific retailers or it can be the channels where you intend to sell your products (ie. Specialty stores, drug stores, department stores, etc)

Step 2 - Request for samples

After reading your email submission, if we would like to know more we will contact you requesting more information and/or samples. Please be advised that due to the number of inquiries that ULTA regularly receives, we cannot possibly respond to every one.

Step 3 - Schedule an appointment

After samples are reviewed, if there is continued interest from ULTA, we will contact you to schedule an appointment at our headquarters in Bolingbrook, IL.

Please be patient and allow ample time for each step of the process to be completed. We are excited to review your product but we receive many inquiries. Therefore, it could take several weeks or more before your submission is reviewed thoroughly.

Finally, please be advised that any submissions and samples sent to us become the property of ULTA, Inc., and we are not able to return them. Thanks again for your interest in doing business with ULTA Beauty.

Thank you for considering us, and have a FABULOUS day,

Ulta Beauty Merchant Team