Member Love Event
Earn 10X points on select shampoo & conditioner from over 70 brands. And earn 5X points on all other hair care & tools.
10X points on select shampoo & conditioner
May 12-18
Members earn 5X points
Available on all hair care and styling tools.
$3.50 off
On your radar
Discover ‘Ôrebella
The new skin parfum collection founded by Bella Hadid, exclusively at Ulta Beauty.
Tinted SPF
Discover sun protection with a natural-looking finish.
Explore bronzing picks
Shop Charlotte Tilbury, Drunk Elephant, Sol de Janiero & more
What's new
12 items
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Earn 5X points
TRENDING AT ULTA BEAUTY
Technicolor Lashes
Discover this season’s biggest (and brightest) lash trend.
AAPI-owned & founded brands
12 items
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Now trending
12 items
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Beauty Services
Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.
Try highlights
Add face-brightening color for summer, plus an Olaplex treatment to nourish your hair at The Salon at Ulta Beauty.
Brand of the moment
Experience Pattern at your next salon visit thru June 1. Book now!
Get glam for prom
Book your hair style and formal makeup application today.
Our corporate commitments
Diversity, Equity & Inclusion
We're committed to creating a more inclusive world.
Ways to shop
Our guests are at the heart of all we do, including choices in how you shop.
Corporate Responsibility
We use the power of beauty to enhance the world around us.