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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7486 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4687)
  • Adds volume (4411)
  • Defines & separates (4244)
  • Great brush (4142)
  • Applies evenly (4047)

Cons

  • Difficult to remove (1420)
  • Dries out quickly (556)
  • Flakes (443)
  • Smudges or runs (390)
  • Sticky texture (388)

Best Uses

  • Anytime (4861)
  • Daytime (1417)
  • Going out (1385)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3192), Natural style (2609), Trendy style (1012)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7486 customers

Displaying reviews 1-10

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5.0

Love it

By Ang

from Madera ca

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Feels great. Looks natural

 
1.0

I feel like I've tried better mascaras.

By Jennifer

from Indianapolis

About Me Natural Style

Verified Buyer

Pros

    Cons

    • My eyelashes don't look good
    • No definition
    • No volume

    Best Uses

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I honestly expected so much more. The price and all the promo made it seem like the best mascara around and it really isn't. I love benefit cosmetics but this mascara disappointed me.

       
      4.0

      I would buy this product again

      By Kim

      from Fresno, Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love the product!

       
      5.0

      Best Mascara!!

      By Ann

      from Michigan

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Great brush. Applies evenly. Adds volume and length without looking oberdone.

         
        5.0

        I love it!❤️

        By Cat

        from Holyoke ma

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove
        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        It's great. Stays all day.

         
        5.0

        Awesome Product

        By Mindo

        from Blackwood, NJ

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Use for Work - I love it!

           
          5.0

          Amazing

          By Lexi

          from Roseville CA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Best mascara I've ever bought

             
            1.0

            SOOO angry >:(

            By Jess

            from Rockland, ME

            About Me Classic Style

            Pros

              Cons

              • Clumpy
              • Dries Out Quickly
              • Smudges or Runs
              • YOU CHANGED THE FORMULA.

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                I've always bought this mascara. It's my holy grail (USED to be.). But you guys changed the formula. And now it sucks. A lot. I know I didn't just get a bad batch because one my girlfriends went and bought a travel size, A MONTH after I did from a different store, and hers was just as horrible. So disappointed. On to a different one I guess...

                 
                5.0

                Great product

                By Cinder1952

                from South Carolina

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Love this mascara

                   
                  4.0

                  I will definitely buy more!

                  By Kookiekoala

                  from Greeley colorado

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                  • Difficult To Remove

                  Best Uses

                  • Anytime
                  • Going Out

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  Na

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  47 Questions | 48 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                    Asked on 5/30/2016 by Marissa from US

                    1 answer

                  • Q:

                    I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                    Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                      Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Where is it made?
                    Asked on 4/18/2016 by BB from Panama City Beach FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is made in France.

                      Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it cruelty free ?
                    Asked on 4/1/2016 by Trinidizzle from California, US

                    2 answers

                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product cruelty free?
                    Asked on 3/30/2016 by zoesma from columbus Ohio

                    1 answer

                    • Staff Expert

                      A:

                      Here's Benefit's official brand response:

                      "Benefit does not test our products on animals.

                      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does They're Real mascara come off with soap and water. How large is the brush?
                    Asked on 3/28/2016 by Lori from Harrisburg, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                      Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/7/2015 by Abby

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                      xoxo, B

                      Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
                  • Q:

                    Is it waterproof?
                    Asked on 11/6/2015 by amy from linwood,nc

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof. It is water-resistant.

                      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Is it waterproof?
                    Asked on 11/5/2015 by amy from linwood,nc

                    1 answer

                    • Staff Expert

                      A:

                      No, this product is not waterproof. It is water resistant.

                      Answered on 11/6/2015 by Staff Expert from ULTA Beauty
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