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Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

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Item #: 2231443 Size: 0.3 oz

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Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 7779 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (4917)
  • Adds volume (4621)
  • Defines & separates (4451)
  • Great brush (4352)
  • Applies evenly (4246)

Cons

  • Difficult to remove (1491)
  • Dries out quickly (594)
  • Flakes (461)
  • Smudges or runs (409)
  • Sticky texture (401)

Best Uses

  • Anytime (5094)
  • Daytime (1489)
  • Going out (1444)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3313), Natural style (2733), Trendy style (1037)
    • Skin Tone:
    • Medium (533), Fair (489), Deep (28)

Reviewed by 7779 customers

Displaying reviews 1-10

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5.0

Pleasantly surprised!

By Bethany

from Arkansas

About Me Trendy Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove

Best Uses

  • Anytime
  • Daytime
  • Going Out

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Having being using daily for about a week. So far loving it! Months ago had tried it in store and was just "meh" about it but realized it was because I tried it with the Ilta throw away sample brushes. It's all about the brush/product combo to get the awesome result. Duh! Finally may have found my replacement for my tried and true drug store mascara after years. Shocked and ecstatic about this mascara!

 
5.0

Best Mascara Ever

By KFed

from Dallas, TX

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Best mascara ever! Does not flake or run. The brush separates and lengthens without being clumpy.

     
    5.0

    THE best mascara!!!

    By SuzyQ

    from Atlanta, GA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this product. Only con is it is hard to remove. Just buy the remover and problem solved.

     
    5.0

    I LOVE this brand...

    By Chari the lip craze

    from McKinney, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I have tried over 100 brands and this one is true to its word.

       
      5.0

      Love the natural look this gives!!

      By Cheri

      from Muskegon, MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Love it! Gives a great natural look.

         
        5.0

        Lash thickening and lengthen in a true blue

        By Susie

        from Vancouver, WA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Love to use it to tip my lashes in blue like an ombré effect. Excellent mascara. Does not flake and builds thick long lashes. I like the rounded brush tip to get into corners and lower lashes.

           
          5.0

          My New Favorite!

          By bethy0129

          from Fort Wayne, IN

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I have very thin, hard-to-see lashes. I really don't like the new thick "clumpy" look. I like a more natural, separated look. This mascara is the answer. The brush is perfect for my lashes. I especially love the rounded end that gets the corners of my lashes!!

             
            5.0

            Great Product

            By NANA

            from Wildwood MO

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Awesome product

               
              5.0

              I love it! Best mascara I have ever used....

              By Lucie

              from Bronx, NY

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                Love it!

                 
                5.0

                My favorite mascara ever!

                By Jane

                from Salt Lake City, UT

                About Me Classic Style

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                  I was recommended this mascara by one of the Ulta workers, and I'm so glad I decided to buy it. I try all sorts of mascaras, and this has been by far my favorite. It gives me great length and good volume that make my lashes look amazing! This is my go to mascara, and I have yet to try anything that works better than this.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  49 Questions | 50 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                    Asked on 9/11/2016 by Catie from Hampton, VA

                    1 answer

                  • Q:

                    is this one waterproof or not?
                    Asked on 7/22/2016 by Farah from indonesia

                    1 answer

                  • Q:

                    Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                    Asked on 7/12/2016 by j

                    1 answer

                    • Brand Expert

                      A:

                      Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                      Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                    Asked on 5/30/2016 by Marissa from US

                    1 answer

                  • Q:

                    I wear contacts and I've had a lot of high end mascaras get in them which ends in me having to throw the lenses out. I can't afford to keep doing that so my question is, will They're real flake or does it stay really wet? Or which mascara would you recommend for people with contacts?
                    Asked on 5/11/2016 by Bummed Beauty from Humboldt County

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using They're Real! mascara for well over a month and have had no issues!

                      Answered on 5/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Where is it made?
                    Asked on 4/18/2016 by BB from Panama City Beach FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! mascara is made in France.

                      Answered on 4/21/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is it cruelty free ?
                    Asked on 4/1/2016 by Trinidizzle from California, US

                    2 answers

                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                    • Brand Expert

                      A:

                      Hi gorgeous! At Benefit Cosmetics, we do not make the claim that we are cruelty free. However, we would like to stress that we do not test our products on animals and are deeply committed to the elimination of animal testing. We are actively working to promote the development, validation, and recognition of non-animal methods. For instance, we are playing a leading role in the development of alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States and our active participation in the validation studies of new alternative tests in the framework of the European cosmetics association (Cosmetics Europe). Additionally, we are one of the few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the safety of our customers, which is our foremost priority. We are hopeful that alternative testing methods will be adopted worldwide.

                      Answered on 5/17/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product cruelty free?
                    Asked on 3/30/2016 by zoesma from columbus Ohio

                    1 answer

                    • Staff Expert

                      A:

                      Here's Benefit's official brand response:

                      "Benefit does not test our products on animals.

                      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing."

                      Answered on 5/18/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does They're Real mascara come off with soap and water. How large is the brush?
                    Asked on 3/28/2016 by Lori from Harrisburg, PA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I recommend using our They're Real! Remover (Item #: 2276973) to remove our mascara! The brush is medium length!

                      Answered on 3/30/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/7/2015 by Abby

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous!

                      Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please contact Benefit Customer Care (https://www.benefitcosmetics.com/help/customerCare) to determine if a product is suitable for your skin.

                      xoxo, B

                      Answered on 11/9/2015 by Product POREfessional from Benefit Cosmetics
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