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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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Online Only! FREE Dome Cosmetic Bag with any $50 Benefit purchase (offer valid 4/9/17-4/29/17 or while supplies last)

Online Only FREE Dome Cosmetic Bag w/any $50 Benefit purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015


Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 8781 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5673)
  • Adds volume (5325)
  • Defines & separates (5133)
  • Great brush (5018)
  • Applies evenly (4914)

Cons

  • Difficult to remove (1689)
  • Dries out quickly (695)
  • Flakes (520)
  • Smudges or runs (462)
  • Sticky texture (460)

Best Uses

  • Anytime (5897)
  • Daytime (1684)
  • Going out (1622)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3692), Natural style (3144), Trendy style (1146)

Reviewed by 8781 customers

Displaying reviews 1-10

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5.0

Best I have ever tried

By LJ

from Lock Haven, PA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I have tried just about every mascara out there and I keep coming back

     
    5.0

    I would definity buy it again!

    By Tee

    from Alexandria, La.

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I really love this!

       
      5.0

      The Best Mascara Ever

      By Lynda ‍♀️

      from Tallahassee,FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I originally purchased this product because I needed something that wouldn't run or smudge (water proof), I didn't want to have raccoon eyes and I found this product to work very well for me because I sweat easily and it stays put.

       
      2.0

      So hard to remove

      By Angie the teacher

      from Waverly, Iowa

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

        • Difficult To Remove
        • Flakes
        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I am not a fan of the brush. It also is really hard to remove.

         
        5.0

        I love love this product

        By Kg

        from Woodhaven Mi

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I love the way it goes on, the brush is fabulous. Love the blue one too

           
          5.0

          First mascara I've loved in a long time! Definitely a keeper

          By Sus

          from Cherry Hill, NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          Separates lashes and adds dimension!
          Only downside, difficult to remove.

           
          5.0

          This is a great product!

          By MzMiko

          from Lansing, MI

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I use this product everyday. The testimonials are definitely true.

           
          5.0

          I love it! I have the blue, wish they had purple!

          By Teacher

          from Wisconsin

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I am 55 years old and I have gotten so many compliments on my blue lashes. I am waiting for purple.

             
            5.0

            I will by this product again. This is my second purchase.

            By Dee

            from Crete, il

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Tried this on a whim.... liked it a lot!

               
              5.0

              My go to mascara

              By Esbee's mom

              from San Diego, CA

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                My mom never leaves the house without lipstick and I never leave the house without mascara! And this mascara always does the trick! I'm a mascara junkie and I try loads of them but I always find myself going back to this one. It goes on evenly, doesn't clump, and with a couple coats gets me the length I'm looking for! These are all my must haves when it comes to mascara. Like I said, I try others but this one, oh this one if definitely my favorite!!

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                55 Questions | 56 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Does this product clump up?
                  Asked on 3/30/2017 by Sofia from New York,NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is it safe for contact wearers
                  Asked on 3/24/2017 by trish from march

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                    Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                • Q:

                  Is the wand fiber brisle or a rubber wand? Also, is this permitted for sensitive eyes as my eyes water with the Roller Lash?
                  Asked on 7/12/2016 by j

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! The wand for the They're Real! mascara a specially designed bristle brush. They're Real mascara is ophthalmologist approved.

                    Answered on 7/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I use Almay makeup removing wipes and the roller lash mascara comes off pretty nicely with them. Will this one be as easy to take off?
                  Asked on 5/30/2016 by Marissa from US

                  1 answer

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