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Benefit Cosmetics They%27re Real%21 Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

Black

Item #: 2231443 Size: 0.3 oz

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9162 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (5968)
  • Adds volume (5584)
  • Defines & separates (5410)
  • Great brush (5274)
  • Applies evenly (5165)

Cons

  • Difficult to remove (1760)
  • Dries out quickly (725)
  • Flakes (541)
  • Sticky texture (482)
  • Smudges or runs (480)

Best Uses

  • Anytime (6200)
  • Daytime (1766)
  • Going out (1690)
  • Daily use (545)
  • Special occasions (227)
    • Was this a gift?:
    • No (22)
    • Reviewer Profile:
    • Classic style (3829), Natural style (3304), Trendy style (1193)

Reviewed by 9162 customers

Displaying reviews 1-10

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5.0

Love it

By Bridgeeeeee

from Fresno, Ca

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love this stuff been using it for 5 years now I switched from buxom to this and it's the best! It definitely gives you volume and lengthening but it doesn't give you spider lashes it gives a nice even application that separates yet gives you beautiful lashes

     
    5.0

    I'll never buy another

    By Maddie

    from Enterprise, AL

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I'm super picky about mascara, and I love this one. First mascara I've fallen in love with. And I've tried a lot.

     
    4.0

    I would buy this again

    By Mckela

    from Houston

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    only downside is difficulty to remove

     
    5.0

    Great mascara! No clumping!

    By Jacoba

    from Glendale, AZ

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love this product! Best mascara ever!!

       
      2.0

      Not my favorite.

      By She

      from Virginia Beach, VA

      Verified Buyer

      Pros

        Cons

        • Eyelashes stick together
        • Not much volume added

        Best Uses

        • Daytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Other brands have worked better for me, at a quarter of the cost. The brush hurts my upper water line when I apply it.
        I like the consistency of the mascara, but I wish it did not stick my eyelashes together so much.

         
        5.0

        My fav mascara

        By Kim

        from Virginia Beach va

        Verified Buyer

        Pros

        • Adds Volume
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is the only mascara I use! I can't live without it. I get a lot of compliments on my lashes and I just tell them "they're real". Love it!

           
          3.0

          Disappointed

          By Shirl

          from Birmingham, Al

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly

          Cons

          • Difficult To Remove
          • Flakes

          Best Uses

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Use as everyday mascara..

             
            5.0

            Amazing eyes

            By Shavonda

            from Olathe,KS

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              My all time favorite

               
              5.0

              My absolute favorite mascara

              By Tay

              from Baltimore MD

              About Me Trendy Style

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I originally got this in a birchbox and HAD to buy another one. I have short lashes and not many of them. I often use tiny eyelash extensions to compensate but when I put this on my lashes are 10X better than when i use falsies. I get asked all the time if I'm wearing fakes but now I tell them "They're Real" ;)

               
              2.0

              Dark circles

              By Shirley

              from Palmyra, pa

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

              • Smudges or Runs
              • Sticky Texture

              Best Uses

                Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

                This is my 5 th high end mascara I have purchased from Ulta. The consultant swore I would love it and it doles not smear under my eyes. Well, unfortunately it did. Very disappointed.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                57 Questions | 58 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is this mascara waterproof?
                  Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                  1 answer

                • Q:

                  Will this mascara run if exposed to water or sweat?
                  Asked on 5/4/2017 by Curious person

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                    http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                    Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product clump up?
                  Asked on 3/30/2017 by Sofia from New York,NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                    Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is it safe for contact wearers
                  Asked on 3/24/2017 by trish from march

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                    Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  is this product hyper allergenic?
                  Asked on 12/29/2016 by Bonnie from Jackson, Mi. 49201

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin. xoxo B

                    http://www.ulta.com/theyre-real-lengthening-mascara?productId=xlsImpprod3460265&sku=2231443

                    Answered on 1/6/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does this product run or smudge? I have small eyes and after a couple hours, my mascara ends up smudging under my eyes.
                  Asked on 12/15/2016 by Cj from Belleville, nj

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara will not smudge or dry out! xoxo B

                    Answered on 12/15/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have to use the primer with it to work well?
                  Asked on 11/28/2016 by Terri from Brandon,Ms

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our They're Real! mascara can be used by itself or with our Tinted Lash Primer (Item #: 2295079) to dramatically boost lash length & separation. xoxo B

                    Answered on 12/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Does it just make your eye lashes look longer or does it make them longer.
                  Asked on 9/27/2016 by Aly from Oklahoma, Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! You're on the right track! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. You'll see lashes you never knew you had! xoxo B

                    Answered on 10/26/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I have terrible dark circles under my eyes, and it doesn't seem to matter what mascara I use, it always drops down under my eyes and makes my dark circles worse. Will They're Real Mascara drop as well?
                  Asked on 9/11/2016 by Catie from Hampton, VA

                  1 answer

                • Q:

                  is this one waterproof or not?
                  Asked on 7/22/2016 by Farah from indonesia

                  1 answer

                Displaying questions 1-10Previous | Next »

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