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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1892 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1552)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (56)
  • Difficult to apply (46)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1558)
  • Going out (961)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (704), Natural style (703), Trendy style (314)
    • Skin Tone:
    • Fair (918), Medium (761), Deep (63)

Reviewed by 1892 customers

Displaying reviews 1-10

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5.0

Extremely effective

By Louise the Bee Keeper

from Asheboro, NC

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I am a low maintenance makeup user. I want something easy to use that does not take too long, this eyeshadow primer is it! I was having difficulty making my metallic colors stay in place and really pop with minimal application, this solved all of my problems!

    • Skin Tone:
    • Medium
     
    5.0

    Amazing!

    By Kass

    from Charlotte, Nc

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      I apply this right before I apply my eyeshadow. My eyeshadow never creases thanks to this!

      • Skin Tone:
      • Fair
       
      5.0

      You need this

      By Liz

      from Carson ,Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        I would never put a primer on my eyelids and I would always come home from school with my eyeshadow creasing like crazy it looked horrible. Then I bought this and my eyeshadow lasted alll day and it looked perfect no creasing no nothing my eyeshadow looked smooth. I would totally recommend, you need this.

        • Skin Tone:
        • Medium
         
        5.0

        I would buy this as long as they sell it.

        By Pandak115

        from Lakeland FL

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          It is a great product, it will last as long as you have makeup on no matter what your eye shape is.

          • Skin Tone:
          • Fair
           
          5.0

          This is the best eyeshadow primer I have used!!

          By Amy

          from Columbus, OH

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            I have used other brands of primer, but this one is hands down the best for a base for your eye-shadow to stay put ALL DAY!! I think it also makes the colors look more vibrant! This will be my go to primer from now on.

            • Skin Tone:
            • Fair
             
            4.0

            Never a crease in sight!

            By Rocketkitty

            from Norcross, GA

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting
            • Smooth Look

            Cons

            • Cheap Applicator
            • Difficult To Apply

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            This is a great primer for fare skin. I've never seen any creasing when I use this primer, even when I'm layering a lot for a smokey look! The only negative comment I have is that I really don't care for the applicator. It's a fuzzy angled wand attached to the cap, much like a mascara brush. I find that the fuzzy brush picks up a LOT of the product, like if I used just the applicator my eyelids would be swamped in primer goo. So I end up brushing on a little bit with the applicator and using my fingers to spread the drop around. I get plenty of coverage that way. I still love the results, so the applicator isn't a deal-breaker for me!

            • Skin Tone:
            • Fair
             
            5.0

            LOVE IT

            By Janneth

            from Post Falls ID.

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              I use it to keep eyeshadow on through out the day.

              • Skin Tone:
              • Medium
               
              5.0

              It really works

              By Classic style

              from Houston TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                This actually works! I couldn't believe it and I can pull a 12 plus day and my eyeshadow looks the same as it did at 7 am. Can't live without it

                • Skin Tone:
                • Fair
                 
                5.0

                By far by favorite primer ever and my Go-To!

                By Arianna the Makeup Guru

                from Port Richey, Florida

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes
                  • Travel

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I've always been a huge UD fan, but always doubted the primer. I've had bad experiences in the past with primer but finally decided to try it out and I FELL IN LOVE!

                  • Skin Tone:
                  • Fair
                   
                  1.0

                  I would not buy this again

                  By HarperCollins

                  from Tampa, FL

                  About Me Classic Style

                  Pros

                  • Easy To Apply

                  Cons

                  • Creases

                  Best Uses

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    I really wanted this product to work because I had heard so many raves about it, but I was really disappointed. It applies easily, but found it creased. It really irritated my eyes. Some of it had gotten on my eyelashes and when I went to apply mascara it became difficult to apply and was clumpy. I would not suggest this for someone with "mature" skin either.

                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

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