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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 1963 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1617)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (57)
  • Difficult to apply (50)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1619)
  • Going out (997)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (731), Natural style (727), Trendy style (328)

Reviewed by 1963 customers

Displaying reviews 1-10

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5.0

My absolute favorite eye shadow primer!

By Cortney

from Chillicothe, Ohio

About Me Classic Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    I apply this primer under all of my eye shadows. It keeps my product in place all day & makes the colors stand out so much more!

     
    5.0

    The ONLY primer you should be using!

    By Niks

    from Tucson, AZ

    About Me Natural Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      Hands down the best eyeshadow primer. Don't waste your money on anything less!

       
      5.0

      The only primer to use!

      By Kellie

      from Michigan

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        This product goes under eyeshadow. Apply primer and then apply eyeshadow right away. Shadow and eyeliner stay all day. No creasing! I have tried many primers over the years but this one by Urban Decay is my holy grail now. Absolutely amazing!

         
        5.0

        Love this product.

        By JJ

        from Murfreesboro, TN

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Good Variety of Colors
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Don't know how I lived so long without it.

           
          5.0

          What can I say...?

          By Susette

          from Escondido, CA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            What can I say that hasn't already been said about this stuff? No one should be without it. I live in San Diego/ LA and we all know the insane heat we've having here but this stuff will keep your look in place all day anyway. It does not even care what the temperature is, it doesn't care how sweaty you are, it stays in place and one tube of it kind of lasts forever. When I bought a new bottle this November, it was just a replacement for one that I bought in February of 1016, which hasn't even actually finished yet. Yeah.

             
            5.0

            I love this product

            By Merlene

            from Napa ca

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              My favorite is original

               
              5.0

              Love it!

              By B

              from Minneapolis, MN

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I use this under my eye shadow every day and it's lasts all day and stops creasing!

                (1 of 2 customers found this review helpful)

                 
                4.0

                Great product, needs better applicator

                By Celia

                from Spokane, WA

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Good Pigmentation
                • Long Lasting

                Cons

                • applicator too wide, gets on eyelashes

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                I use this for keeping my pencil eyeliner from bleeding and smearing onto the rest of my eyelid. It works great for keeping the line crisp all day long. The only problem is the applicator. The applicator is too wide to use for small applications and it gets on your eyelashes. You need to use just a tiny amount or it shows under your foundation. I have to apply a dot and spread it with my fingertip. This makes it hard to keep it close to the eyelash base for priming for my eyeliner. It works great on the eyelid for use with eye shadow and it keeps it from creasing. It would work better with a small brush for under the eye at the base of the eyelashes. The only other problem is if you make a make-up mistake and try to remove it the primer won't release it and your foundation turns bright and it looks awful.

                (1 of 1 customers found this review helpful)

                 
                5.0

                I absolutely LOVE this product!!

                By Christine

                from Staten Island NY

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  I use to wear those product many years ago. I have oily eye lids. I bought this because I remembered liking it in the past. I just forgot how much! Lasts several hours and helps truly show the pigmentation of your eyes shadows. Definitely keeping this in my collection!

                  (0 of 1 customers found this review helpful)

                   
                  4.0

                  I would buy this product again

                  By Lucy

                  from Bradenton

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    Great product

                    Displaying reviews 1-10

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