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Urban Decay Cosmetics Original Eyeshadow Primer Potion

Urban Decay Cosmetics

Original Eyeshadow Primer Potion

Item #: 2229939

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A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.

Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look.

Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsOriginal Eyeshadow Primer Potion
 
4.7

(based on 2156 reviews)

96%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1763)
  • Applies smoothly (1434)
  • Crease resistant (1324)
  • Blends easily (1090)
  • Silky texture (807)

Cons

  • Creases (66)
  • Difficult to apply (54)
  • Doesn't blend well (38)
  • Wears off easily (25)
  • Smudges or flakes (23)

Best Uses

  • Everyday (1772)
  • Going out (1089)
  • Work (814)
  • Natural effect (647)
  • Smokey effect (566)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (801), Classic style (791), Trendy style (357)

Reviewed by 2156 customers

Displaying reviews 1-10

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4.0

Nice Product

By Don'twearmuchmakeup

from Michigan

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

    Stops creasing even on very oily eyelids.

     
    5.0

    I love this primer!

    By Liz

    from Silverado, Ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

      It's a great primer for eyeshadow. Lasts all day!

       
      5.0

      I love , goes on smooth with out oil resedue

      By Dee

      from Hilton head island , Sc

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

        Love it goes in smooth without leftover oil resedue doesn't cake up and still easy to blend in shadows

         
        5.0

        A Must-Have For My Makeup Bag

        By Gillian

        from Madison, AL

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

          Look no further for an eyeshadow primer. I tried the travel size of this awhile ago and ran out, came running back for the full size. The best part? I bought the travel size about a year ago, and ran out just about a week ago! Long lasting, just remember to apply generously. When I first tried it, my shadow would crease every time I'd put just a little on. Now, it doesn't since I know to apply generously.

           
          5.0

          Holy grail eye primer

          By Andy

          from Austin, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Going Out

            Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

            Can't go wrong with this primer. Simply the best.

             
            5.0

            Buy this!

            By Caroline

            from Indiana

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              This product is amazing. I have been using it for at least around 6 years now. It keep eye makeup on all day yet is easy to remove also. You don't have to use as much product or as many applications with eye shadow because it sticks so well to this product. I use the original formula but it also comes in shimmery. I highly recommend this product for anyone!

               
              4.0

              It's It's a great primer

              By Cindylu

              from Tucson

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

              • Creases

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

              Love it

               
              5.0

              I always use this primer the best!

              By Gabby

              from Plano

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                My eyeshadow stays on all day long even when I go to the gym and work out is just perfect love it!!

                 
                5.0

                Love

                By Lee

                from Saginaw mi

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                  Just great

                   
                  5.0

                  I love this stuff!

                  By Cosmetic junky

                  from Jacksonville, Fl

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about Urban Decay Cosmetics Original Eyeshadow Primer Potion:

                    I have very oily skin. I wear eyeshadow daily to work. My shadow would always crease before end of day. I had tried many different primers, including ones from Mac. Nothing worked until I discovered this primer through a small sample. It holds my shadow in place all day. I've even exercised in it and shadow was still in place. This is now my one cosmetic product that I won't be without. It comes off easily with makeup remover.

                    Displaying reviews 1-10

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