skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Smoothing
  • / EIMI Flowing Form Anti-Frizz Smoothing Balm
Wella EIMI Flowing Form Anti-Frizz Smoothing Balm

Wella

EIMI Flowing Form Anti-Frizz Smoothing Balm

Item #: 2291969 Size: 3.8 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question
GIFT WITH PURCHASE

Online Only! FREE Oil Reflections Luminous Conditoner with any $20 Wella purchase (offer valid 8/27/17-9/30/17 or while supplies last)

Online Only FREE Oil Reflections Luminous Conditioner w/any $20 Wella purchase

Online Only! FREE Oil Reflections Luminous Shampoo with any $20 Wella purchase (offer valid 8/27/17-9/30/17 or while supplies last)

Online Only FREE Oil Reflections Luminous Shampoo w/any $20 Wella purchase

Create luxurious smoothness with flexible control and natural movement. Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools. Anti-frizz smoothing balm. Hold level 2.

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.
Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
WellaEIMI Flowing Form Anti-Frizz Smoothing Balm
 
4.4

(based on 23 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Controls frizz (14)
  • Easy to use (14)
  • Smells great (13)
  • Lightweight (12)
  • Non-greasy (10)

Cons

  • Heavy (4)

Best Uses

  • Daily use (9)
  • Thick hair (7)
  • Curly hair (6)
  • Fine hair (3)
    • Hair Type:
    • Wavy hair (13), Straight hair (4)
    • Reviewer Profile:
    • Survivalist / minimalist (7), Beauty conscious (5), Product junkie (5)

Reviewed by 23 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
2.0

I did not like this product.

By tam

from ramsey, mn

Verified Buyer

Pros

  • Smells Great

Cons

  • Heavy

Best Uses

    Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

    i used the product when my hair was almost dried. I blow dried my hair.

    • Hair Type:
    • Straight Hair
     
    4.0

    Loving it so far

    By cmango

    from Ohio

    About Me Beauty Conscious

    Verified Reviewer

    Pros

    • Controls Frizz
    • Easy To Use
    • Lightweight
    • Smells Great

    Cons

      Best Uses

        Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

        I've tried many products that claim to control frizz. Humid days completely wreck my hair. I had given up finding anything that worked. My stylist is always trying new products and used flowing form on me during my last appt. I went out the next day and bought it. I've used it every day since. It doesn't dry my hair out and so far has really helped control frizz. I hope you have the same results!

        • Hair Type:
        • Wavy Hair
         
        4.0

        Yes

        By Kc

        from Nampa,id

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use

        Cons

          Best Uses

          • Daily Use

          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

          Daily on wet hair

          • Hair Type:
          • Straight Hair
           
          5.0

          Got to try it!

          By JennayG

          from White Pine, TN

          About Me Product Junkie

          Verified Buyer

          Pros

          • Controls Frizz
          • Easy To Use
          • Lightweight
          • Non-Greasy
          • Smells Great

          Cons

            Best Uses

              Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

              I order this a couple months ago bc it was on sale, and was supposed to be good for frizzy, curly hair. I can't go a day without using this. Hop out of the shower, 4 pumps, put it in hair, blow dry and I'm ready for the day. It even helps protect with heat damage and I get so many compliments and I straighten my hair.

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love it!

              By Maggie

              from Omaha ne

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Controls Frizz
              • Easy To Use
              • Lightweight
              • Non-Greasy
              • Smells Great
              • Strong Hold

              Cons

                Best Uses

                • Thinner Hair

                Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                Love the smell and the softeness

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                2.0

                Does not control frizz

                By Tam

                from New Jersey

                About Me Minimalist

                Verified Buyer

                Pros

                • Lightweight
                • Non-Greasy

                Cons

                • Doesn't Work

                Best Uses

                  Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                  This product is easy to use, is not sticky or heavy but it also does not control frizz.
                  My hair looked great after use however, by mid morning my hair had frizz. Why bother? Will return, even on sale it is not worth the money spent.

                  • Hair Type:
                  • Wavy Hair
                   
                  4.0

                  I would recommend.

                  By Cucha

                  from Chicago

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Controls Frizz
                  • Easy To Use
                  • Lightweight

                  Cons

                    Best Uses

                      Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                      Great product. I use when I straighten my hair for a nice smooth finish.

                      • Hair Type:
                      • Wavy Hair

                      (0 of 1 customers found this review helpful)

                       
                      5.0

                      I would buy this product again!

                      By 4BoyMomma

                      from Carlisle, PA

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Controls Frizz
                      • Easy To Use
                      • Lightweight
                      • Non-Greasy

                      Cons

                      • Cost

                      Best Uses

                      • Curly Hair
                      • Daily Use
                      • Thicker Hair

                      Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                      Love this product! I have used this product over and over again--- My hair is thick and curly. I only use a small amount and pull it through my damp hair-- I use a diffuser to dry my hair and go! It feels great in the hair-- not heavy at all, and the curl and no frizz lasts all day-- rain, wind, snow or sunshine! I am very pleased with the results. The only negative-- is a squirt too much and it weighs down the hair-- so you only need a little and I have a lot of hair! Would highly recommend to others and will definitely purchase again!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Great stuff!

                      By Ashly H

                      from Cypress Tx

                      About Me Product Junkie

                      Verified Reviewer

                      Pros

                      • Controls Frizz
                      • Easy To Use
                      • Lightweight
                      • Non-Greasy
                      • Smells Great

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                        I found this gem out when my hair stylist used this on me! If you blow dry your hair on the daily, this is going to be your BEST FRIEND. On the plus side, it smells great. This did not weigh my hair down, and I have blonde frizzy hair and tons of things can weigh my hair down easily. Not this stuff, I use this every time I blow dry my hair and it's seriously the best.

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        Will definitely continue buying this product!

                        By Lela

                        from Spring, TX

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Controls Frizz
                        • Easy To Use
                        • Lightweight
                        • Non-Greasy
                        • Smells Great

                        Cons

                          Best Uses

                          • Curly Hair
                          • Daily Use
                          • Straight Hair
                          • Thicker Hair

                          Comments about Wella EIMI Flowing Form Anti-Frizz Smoothing Balm:

                          Use daily before blow drying. Helps with most of my frizz.

                          • Hair Type:
                          • Wavy Hair

                          Displaying reviews 1-10

                          Back to top

                          Previous | Next »

                          Q&A

                          Product Q&A

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          4 Questions | 4 Answers
                          Displaying questions 1-4
                          • Q:

                            I have wavy medium textured hair which I color and I blow dry and flat iron every day and I would like to know if you can use both these products together on towel dry hair before blow drying. The Wella Flowing Form Anti Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Or is it not necessary to use both. Which product is the better one to use and which one would you apply first. Does the Smoothing Balm have heat protection? Also if you use both would it be a heavy feeling. Thank you.
                            Asked on 4/12/2017 by Ginger from NJ

                            1 answer

                            • Staff Expert

                              A:

                              I would recommend using both the Wella EIMI Flowing Form Anti-Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Apply the Smoothing Balm after you get out of the shower on freshly shampooed and conditioned, towel dried hair. Emulsify product in your hands and apply from mid shaft to ends. This will be great for creating a mirror-like shine. Next, spray on the Heat Protector, root to tip, to protect your hair from the heat of your hair dryer and hot tools.

                              Answered on 4/13/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            What's the difference btwn this and the EIMI Perfect Me Lightweight Beauty Balm ?
                            Asked on 9/3/2016 by Teresa26 from Memphis TN

                            1 answer

                            • Staff Expert

                              A:

                              EIMI Lightweight Beauty Balm has a very light feel and is very good for fine textured hair. Both products take care of frizzy hair.

                              Answered on 9/14/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            What's the difference btwn this and Perfect Me? Would Perfect Me be best to calm frizziness in fine, thinning hair?
                            Asked on 8/29/2016 by Teresa from Memphis TN

                            1 answer

                          • Q:

                            I am using the Wella Brilliance poo and con. I was attracted to these because of the "FREE FLOWING" description given which is what I want for my hair. This product says the same. Can I use to control some frizz but with AIR DRYING instead of a blow dryer? and possibly on some days after air drying, still be able to use a curling iron to define curl?
                            Asked on 11/4/2015 by VV from CA

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product can be used to control frizz which you can let hair air dry or blow dry. This product will stay in hair until next wash so yes, you can still curling iron after a few days of applying product.

                              Answered on 11/20/2015 by Staff Expert from Ulta Beauty
                          Displaying questions 1-4

                          Do you have a question about this product?