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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

0.005 oz Item 2264028

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.6

(based on 1746 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1453)
  • Long lasting (1255)
  • Blends well (1098)
  • Smooth look (1057)
  • Easy removal (989)

Cons

  • Fades (102)
  • Smudges (61)
  • Difficult to apply (48)
  • Difficult removal (14)
  • Clumps (10)

Best Uses

  • Everyday (1472)
  • Going out (595)
  • Travel (421)
  • Sensitive eyes (357)
    • Reviewer Profile:
    • Natural style (825), Classic style (654), Trendy style (115)
    • Was this a gift?:
    • No (7)

Reviewed by 1746 customers

Displaying reviews 1-10

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4.0

Finally found a keeper!

By Kimberly

from Hazel Park, MI

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is my favorite brow pencil for a natural look. Still trying to perfect the technique but thus product is pretty easy to fix mistakes.

     
    3.0

    On the Fence

    By Classic Neutral Gal

    from Altoona, PA

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      After using this for a week, I'm still on the fence. The side containing the spooly brush keeps popping off. The color is very natural and seems to last through the workday. By no means do I think this is awful - I'm just not "wowed" by it. I have a Covergirl pencil that seems to work just as well for a fraction of the price.

       
      5.0

      Love this brow pencil

      By Bon

      from New Haven CT

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Colors

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This pencil matches most complexions. Easy to apply.

         
        5.0

        Best Eyebrow Pencil

        By Audrey

        from Clearwater, Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          The universal color is perfect and my brows look natural.

           
          5.0

          Love, love, LOVE this IT Brow Power Pencil

          By Mom of Boys

          from Kingwood, Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

          • Fades
          • Pricey, but worth it!

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Now that I am a little older, I have very thin eyebrows. In my younger years, I never had to even apply eyebrow pencil. I do not pluck my eyebrows, but they are just not even visible (and I have very dark hair). This IT Brow Power Universal Eyebrow Pencil is exactly what I needed. I have tried several other products, but I just could not get the hang of eyebrow application!! This pencil makes it so easy for me!! My brows look wonderful, now. I am just so pleased with this product!!

           
          5.0

          I will buy this product again

          By Pleased

          from Lenoir, NC

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Light complected so hard to find a good color me
          • Long Lasting
          • Smooth Look
          • This product blends for whatever color you need

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Love it

             
            4.0

            Very nerutral

            By Bonba

            from Southern IN

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I hav used this before I really like it with the brush on other end. It is a very neutral color. One color fits all Seems I do use alot more of it than I do other pencil because it is a some what lighter than I would like..But..I still like it.

               
              5.0

              This is great!!!

              By Alli

              from Iowa

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Wasn't sure about getting a universal shade, but it matches great

                 
                5.0

                Love this product!

                By Faith

                from Kansas City MO

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Love this product, easy to apply! Blends easy with a mascara spooly

                   
                  5.0

                  Awesome, and east to use

                  By T

                  from Berea,Ohio

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                  • Smudges

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  Use everday, color gets darker as u apply. I love it.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  38 Questions | 38 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    How does this one color work for all different color eye brows?
                    Asked on 11/25/2017 by Dhill from Alabama

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal comes in one shade, Universal Taupe. IT works with pressure technology- use more pressure for a deeper color payoff, and less pressure for a lighter finish. We hope you try IT out! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    what color is this? and is it good for dark brown brows??
                    Asked on 11/24/2017 by evelynf from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal Eyebrow Pencil comes in one shade, Universal Taupe. IT uses pressure technology to control the depth of color. Apply more pressure for a deeper color payoff, and lighter pressure for a softer shade for lighter brows! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    how does this compare to the Glossier boy brow?
                    Asked on 11/23/2017 by aloz from oakland, ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! While we don't speak for other products, we can assure you Brow Power Universal works with pressure technology to control the depth of color payoff. For a softer shade apply less pressure, and apply more pressure for a darker color payoff. We hope this helps! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Does this product smudge or smear when you use the brush? I don't want excess powder anywhere outside/around my eyebrows.
                    Asked on 11/22/2017 by Lauren from Boise, Idaho

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal is a waterproof brow pencil and lasts all day until you remove it! IT will provide budge-proof, smudge-proof wear and won't remove when you use the spooley through your brows after applying IT. We hope you try IT out! XOXO

                      Answered on 11/28/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this new IT brow pencil waterproof? Thank you
                    Asked on 8/12/2017 by Libby from Lake ridge va

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal is completely budge-proof and smudge-proof. IT lasts all day until you take IT off! XOXO

                      Answered on 8/14/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    How much product is in the applicator?
                    Asked on 7/6/2017 by Laura Crawford from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal contains 0.16 g of product. XOXO

                      Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Since it's a taupe brow pencil does this have a neutral undertone or a brown red undertone?
                    Asked on 6/7/2017 by Ashley from Chicago ,Us

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Brow Power Universal comes in one shade, Universal Taupe. This shade is a neutral tone and works for all brow colors by pressure technology. The lighter the pressure you use to apply, the softer the shade. The more pressure you apply, the deeper the color payoff. We hope this information is helpful! XOXO

                      Answered on 6/8/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    do u have refill for these
                    Asked on 4/16/2017 by june from sebring fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! At this time we do not have refills for Brow Power Universal. We can absolutely pass along your suggestion for IT to our product team! XOXO

                      Answered on 4/17/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    how does the universal shade work?

                    thanks!
                    Asked on 2/6/2017 by vicky sloe from lexington,kentucky

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Brow Power Universal in the shade Universal Taupe is ideal for all brow colors. Depending on your hair color, you can apply light pressure for light color pay off, and more pressure for darker color pay off. We hope IT helps! XOXO

                      Answered on 2/9/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is brow power pencil re-refillable?
                    Asked on 1/8/2017 by frankie from Lodi CA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! The Brow Power Universal Eyebrow Pencil is not refillable. You will need to repurchase IT when you are finished to continue use. We can absolutely pass along your suggestion for IT! XOXO

                      Answered on 1/9/2017 by Brand Expert from IT Cosmetics
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