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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Black (black matte)

Item #: 1951000 Size: 0.01 oz

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5311 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3786)
  • Long lasting (2681)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (532)
  • Difficult to apply (471)
  • Wears off easily (145)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (744)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (2012), Classic style (1925), Trendy style (542), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5311 customers

Displaying reviews 1-10

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4.0

Nice colors

By Darlenne

from Michigan

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

  • Wish it was a little softer to apply

Best Uses

  • Daily Use

Comments about ULTA Automatic Eyeliner:

The pencil has really good pigment last long and for the price you get a good product. Although, I wish it would glide on a little softer and went on smoother but I will continue to buy it again because of the color and price value

  • Age:
  • 30-44
 
2.0

I do not like how difficult it is to apply. Color is off too

By Missy

from Lake Charles's, LA

About Me Classic Style

Verified Buyer

Pros

  • Like that it's waterproof

Cons

  • Difficult to Apply

Best Uses

  • Normal Skin

Comments about ULTA Automatic Eyeliner:

Difficult to apply as I had to try to apply it many times and still felt it was not staying on my skin. Color was off too.

  • Age:
  • 45-59
 
5.0

Best Store Brand Eyeliner

By Kristen

from Downey

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value

Cons

  • Wears Off Easily

Best Uses

  • Daily Use

Comments about ULTA Automatic Eyeliner:

It is my go to eyeliner and I will always use it. I might use a name brand for a special occasion here and there, but I always have one of these in my bag, and one or two at home in case I run out. Worth the money, it's easy to apply and it lasts a while. It might not have the stay power as others, but for everyday use, it's perfect.

  • Age:
  • 18-29
 
5.0

My favortie eyeline!

By Anneke

from Raleigh

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      This is my favorite eyeliner! So easy to apply and it stays all day! LOVE!

      • Age:
      • 30-44
       
      5.0

      I would definitely buy this product again

      By Mo

      from Illinois

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting

      Cons

        Best Uses

        • Daily Use
        • Dry Skin
        • Normal Skin
        • Oily Skin
        • Sensitive Skin
        • Special Occasions

        Comments about ULTA Automatic Eyeliner:

        Stays on longer than my old brand and is $2 cheaper.

        • Age:
        • 30-44
         
        5.0

        My favorite eyeliner

        By Brooke

        from Fort Worth, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use
          • Dry Skin
          • Normal Skin
          • Oily Skin
          • Sensitive Skin
          • Special Occasions

          Comments about ULTA Automatic Eyeliner:

          I have been using this eyeliner for years. It rolls up and down so I don't ever have to worry about sharpening it. It goes on smoothly and easily. I love the charcoal color.

          • Age:
          • 30-44
           
          2.0

          Not buy this again

          By Suzie

          from Estero,fl

          About Me Natural Style

          Verified Buyer

          Pros

            Cons

            • Difficult to Apply
            • Flakes
            • Wears Off Easily

            Best Uses

            • Normal Skin

            Comments about ULTA Automatic Eyeliner:

            Everday

            • Age:
            • 60+
             
            1.0

            Waste of money

            By Becky

            from Los Angeles, CA.

            About Me Trendy Style

            Verified Buyer

            Pros

              Cons

              • No pigmentation

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                Impossible to use it on my waterline. No transfer!

                • Age:
                • 18-29
                 
                5.0

                Great Value for a Great Product!

                By MawDukes

                from Marshville

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use
                  • Special Occasions

                  Comments about ULTA Automatic Eyeliner:

                  This is my go to liner. I have not found anything that lasts as well for the price.

                  • Age:
                  • 45-59
                   
                  2.0

                  Nope

                  By YankeeReb

                  from Bean Station, TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult to Apply

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      Does not apply smoothly over eyelids.

                      • Age:
                      • 60+

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      43 Questions | 43 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Does this product have cap??? And is it a gel??
                        Asked on 4/7/2017 by Mary from IL

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product does have a cap. It is not a gel.

                          Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Will this stay in my waterline???!!!?
                        Asked on 1/7/2017 by Leslie from Spartanburg SC

                        1 answer

                        • Staff Expert

                          A:

                          Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                          Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Once I start using the product, what is the shelf life?
                        Asked on 12/28/2016 by Steph from Marietta

                        1 answer

                        • Staff Expert

                          A:

                          The shelf life is 31 months.

                          Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Can this be used on the whole eyelid?
                        Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is safe for the general eye area including the eyelid.

                          Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this liner stay put on the waterline?
                        Asked on 9/12/2016 by Jen

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                          Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        What color (s) would you recommend for blue eyes?
                        Asked on 9/11/2016 by sandy from Mpls

                        1 answer

                        • Staff Expert

                          A:

                          Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                          Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                        Asked on 7/15/2016 by Cindy from Rossford OH

                        1 answer

                        • Staff Expert

                          A:

                          Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                          Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I sharpen this eyeliner?
                        Asked on 7/13/2016 by Navella

                        1 answer

                        • Staff Expert

                          A:

                          No sharpening is required; simply twist to dispense more product!

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                        Asked on 7/11/2016 by Virginia from Brooklyn, NY

                        1 answer

                        • Staff Expert

                          A:

                          Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        How do I prevent the liner from smudging?
                        Asked on 7/8/2016 by Kat from Rancho Cucamonga

                        1 answer

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