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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Item #: 2260927

This item is temporarily out of stock.

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 529 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (381)
  • Long lasting (364)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (24)
  • Difficult to apply (20)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (412)
  • Going out (182)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (219), Natural style (214), Trendy style (53)
    • Skin Tone:
    • Fair (256), Medium (229), Deep (6)

Reviewed by 529 customers

Displaying reviews 1-10

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5.0

Love love love

By Bee

from Dotha Alabama

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    I have used other primers but this smooth primer really holds my eye shadow in place so much better than any other primers I have worn

    • Skin Tone:
    • Medium
     
    5.0

    The product to buy to keep your eyeshadow stay on!

    By Mingmer

    from Greenfield , Wi

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      It's a primer for eye shadow

      • Skin Tone:
      • Fair
       
      2.0

      Not what I was looking for

      By Ggourmande

      from Grand Rapids MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I purchased this as a primer for my eyeshadow. I had been using another brand that I loved for years. I thought I would give this a try since it has anti-aging benefits. It probably would be just fine for most people, but I like a thick consistency in my eyeshadow base. This primer is very thin. I just wasn't what I was looking for.

        • Skin Tone:
        • Fair
         
        5.0

        Excellent product

        By Kit

        from Florida

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Keeps eye shadow on all day and no creases.

          • Skin Tone:
          • Fair
           
          5.0

          I use this product all the time

          By HMS Texas

          from Housont

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            I use under my eye shadows and eye liner. Love it. Carry with me all the time.

            • Skin Tone:
            • Fair
             
            1.0

            I hate it

            By Dj

            from Manchester MD

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Doesn't dry
            • Doesn't set

            Best Uses

            • I don't use it now

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            I wish I kept the receipt because I would bring it back but now I have a very expensive product I can't use.

            • Skin Tone:
            • Fair
             
            5.0

            I love this product and have purchased it a couple of times

            By DKRPITTS

            from Buda, Texas

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              Love it.....I got a free sample when I bought an Urban Decay product and now I am hooked!

              • Skin Tone:
              • Fair
               
              5.0

              Smooth finish and resists creasing well

              By Yvette

              from Austin, TX

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                Recommended to me in the store when I was trying to find replacement for Studio Gear primer. Have been using it for about a week and am pleased.

                • Skin Tone:
                • Medium
                 
                5.0

                My absolute Must

                By Melody

                from Dallas, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  I've been using this for years. This is an invisible base. When I remove my eye shadow at night it looks exactly like it did when I put it on in the morning. This is the item I will not do without.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best eye primer product I have used.

                  By Maddie

                  from Alaska

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    Prior to applying eye shadow

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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