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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Item #: 2260927

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 549 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (381)
  • Long lasting (380)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (24)
  • Difficult to apply (22)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (432)
  • Going out (187)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (228), Natural style (221), Trendy style (57)
    • Skin Tone:
    • Fair (265), Medium (239), Deep (7)

Reviewed by 549 customers

Displaying reviews 1-10

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5.0

i do love this product...... i use it every day !

By JOANIE

from CHATTANOOGA ,TN

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    USE IT EVERY DAY ......HELPS MY SHADOW TO STAY ON ALL DAY

    • Skin Tone:
    • Medium
     
    5.0

    My primer going forward

    By Trendy mom

    from Columbus

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I used this before but then switched to a different brand which i regretted. Now i am back to using UD and there is no going back :)

      • Skin Tone:
      • Fair
       
      5.0

      love the wand to apply. Works great

      By Londa

      from Chesapeake va

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I've used this product in the past but now that the have added the wand, I love it more

        • Skin Tone:
        • Deep
         
        5.0

        Great eye primer with anti aging

        By DML

        from Wakefield, RI

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Better than the original UD eye primer

          • Skin Tone:
          • Medium
           
          5.0

          Yes...it works.

          By Maneeley4

          from Alexandria, indiana

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Works well. Makes my shadow last all day, until I take it off,then removes easily

            • Skin Tone:
            • Medium
             
            5.0

            No wrinkles

            By Gretchen

            from Wasilla, Alaska

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              It definitely seems to work as "anti-aging" product. I love Urban Decay products in general and really like their other eye-shadow primers that are more shiny/shimmery but this is truly a better product for me as an older woman.

              • Skin Tone:
              • Medium
               
              5.0

              I have bought this product for a year and love it.

              By sandra

              from Ft Worth, tx

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                Stays on

                • Skin Tone:
                • Fair
                 
                4.0

                Love Love Love

                By Lisa

                from Traverse City MI

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  This is my second tube and this one came with an applicator. Not so sure about that only that the first tube lasted a year after an everyday application. I still like love this product tho!!!

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Love the product, not the new applicator

                  By None

                  from Maryland

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult To Apply

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    Yes, I'm a repeat customer, not sure about the new applicator.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    The BEST ever eye shadow primer

                    By Bobbi

                    from Palm Coast, FL

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Sensitive Eyes

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      I have had to use eye shadow base for years and have purchased more eye shadow base's than I can count and have NEVER had one that allowed my eye shadow to stay on for more than a few hours. I need one that lasts for long days and this is the ONE. BEST ever.

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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