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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Item #: 2260927

Special Free Gift with Purchase! Click for Offer Details

GIFT WITH PURCHASE

FREE deluxe All Nighter Setting Spray with any $40 Urban Decay purchase (offer valid 9/24/17-9/30/17 or while supplies last)

FREE All Nighter Setting Spray w/any $40 Urban Decay purchase
Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 784 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (557)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (40)
  • Difficult to apply (28)
  • Fades (12)
  • Smudges or flakes (12)
  • Wears off easily (12)

Best Uses

  • Everyday (630)
  • Going out (263)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Reviewer Profile:
    • Classic style (319), Natural style (318), Trendy style (81)
    • Was this a gift?:
    • No (7)

Reviewed by 784 customers

Displaying reviews 1-10

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4.0

A great product

By Heather

from Deep Run, nc

About Me Natural Style

Verified Buyer

Pros

  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    It's smooth my eyeshadow & stay all day

     
    2.0

    Not satisfied!

    By NF

    from Dallas, TX

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Creases
      • Difficult Removal
      • Fades

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Product did not provide the coverage it advertises. Will not purchase again!

       
      5.0

      Can Never Go Wrong

      By Beth

      from El Paso, Texas

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Love it!!!

         
        5.0

        Best product of all time

        By Erica

        from Ferndale, WA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          One of my favorite products!

           
          5.0

          Eyeshadow does not budge!

          By RitaB

          from Tennessee

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Eyeshadow looks exactly the same when I remove it as it did when I applied it.

             
            5.0

            This is the best eye primer.

            By Li-li

            from Lake Orion, MI

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I've always used Urban Decay for eye primer. My skin is oily but my eye shadow doesnt crease or smear when I wear the primer under it. Best stuff on earth!

               
              5.0

              Great primer for eyes.

              By Judy

              from New Market AL

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I have been using this eyeshadow primer for years. It is a great product.

                 
                3.0

                eh

                By t

                from fl

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors

                Cons

                • Creases

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                i was pressured to buy this acting like it was liquid gold and its expensive but its just like any neutral based primer

                Service and delivery comments:

                .

                 
                5.0

                This product actually works!

                By ponygirl

                from Butler,PA

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  In my 60's, and still experience hot flashes. Eye makeup would crease, bleed, run and generally disappear after a couple of hours. With this product, my eye makeup stays put hours longer and if it is not extremely hot, will last all day. I still can't find a product that I can "nap" in without waking up with "raccoon" eyes, but this product works beyond my expectations! Very happy!

                  (1 of 1 customers found this review helpful)

                   
                  1.0

                  BEWARE burned my eyelids.

                  By marhdz

                  from El Centro, CA

                  Verified Reviewer

                  Pros

                    Cons

                    • Burns eyelids

                    Best Uses

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      At first I thought this product was amazing but then it began to burn my eyelids. I thought it was my brushed, then eye shadow, and I finally figured out it was the primer. Burned my eyelids so bad last time I used it that I woke up with my eyelids swollen and dry. Has anyone else experienced this.

                      Displaying reviews 1-10

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