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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

0.01 oz Item 1951002

Special Free Gift with Purchase! Click for Offer Details

Color:Deep Brown (deep brown matte)

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GIFT WITH PURCHASE

FREE 2 sided Eye and Face palette with any $16.50 ULTA Beauty Collection Makeup, Bath, Skincare, or Suncare purchase. Excludes Holiday Kits and Clearance (offer valid 10/22/17-10/28/17 or while supplies last)

FREE Full Size 2-Sided Eye & Face Palette w/any $16.50 ULTA Beauty collection makeup, bath, skincare & suncare purchase

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5549 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3964)
  • Long lasting (2811)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (534)
  • Fades (532)
  • Difficult to apply (505)
  • Wears off easily (192)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (857)
    • Reviewer Profile:
    • Natural style (2129), Classic style (2005), Trendy style (565), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5549 customers

Displaying reviews 1-10

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5.0

I would buy this product again

By Fesh

from Stevens Point, WI

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      Absolutely love this. It doesn't wear off until I scrub in off at the end of the day. absolutely great

      • Age:
      • 18-29
       
      5.0

      Excellent

      By Cassandra Bertelson

      from Bedford, tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use

        Comments about ULTA Automatic Eyeliner:

        Eyeliner, A nice change of pace depending on what I'm looking for

        • Age:
        • 45-59
         
        1.0

        Does not go on easily.

        By Cayce

        from Austin, TX

        About Me Trendy Style

        Verified Buyer

        Pros

        • Good Pigmentation

        Cons

        • Difficult to Apply

        Best Uses

        • Normal Skin

        Comments about ULTA Automatic Eyeliner:

        I tested this on my hand at the store and it seemed like it would glide on easily, but when I got home and applied it to my eyes it was VERY difficult to put on. I had to pretty much scrape my eyelids to get it to go on and the fact that it's always sharp did not help. I miss the big ulta crayon eyeliners.

        • Age:
        • 30-44
         
        5.0

        Great product

        By Shana

        from Oregon

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          Love the color and how easy it goes on. I especially love that it doesn't rub off onto the top of my eyelid leaving a colored line like other liners do.

          • Age:
          • 30-44
           
          5.0

          Happy customer

          By Daily user

          from Bellingham, WA

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eyeliner:

            I use this on my lower water line and as an accent to my upper eyelid black liner. Gives it a little something without the reaction of "omg you're wearing colored eyeliner". Daily use, very happy after a few weeks of use

            • Age:
            • 18-29
             
            5.0

            Yes I would

            By GEORGIAGIRL74

            from Gay,Georgia

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Wears Off Easily

            Best Uses

            • Normal Skin
            • Special Occasions

            Comments about ULTA Automatic Eyeliner:

            Love all ulta products

            • Age:
            • 30-44
             
            2.0

            I would not buy this product again

            By Bonfire

            from Raleigh

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Value

            Cons

            • Flakes
            • Wears Off Easily

            Best Uses

            • Normal Skin

            Comments about ULTA Automatic Eyeliner:

            I usually buy the competitor store brand eyeliner but wanted to try the Ulta store brand to compare. It wears away and leaves dark smears under eyes and cakes in corners.

            • Age:
            • 30-44
             
            5.0

            Love Love Love

            By stacy alana

            from Moreno Valley Ca.

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Sensitive Skin

              Comments about ULTA Automatic Eyeliner:

              It is affordable an works well.

              • Age:
              • 18-29
               
              2.0

              Hard to apply

              By Liz

              from NY

              About Me Classic Style

              Pros

              • Good Value

              Cons

              • Difficult to Apply
              • Messy

              Best Uses

                Comments about ULTA Automatic Eyeliner:

                I ordered the navy blue color looking for a cobalt blue eyeliner, it's not cobalt but that's my own fault for guessing without seeing the product in real life. I don't know if my eyeliner is dried out but it was hard to apply and kind of hurt my lid. Then it smudged!

                • Age:
                • 18-29
                 
                5.0

                Finally, a true OLIVE green!

                By Anna from Indiana

                from Chico, CA

                About Me Classic Style

                Verified Reviewer

                Pros

                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                    Comments about ULTA Automatic Eyeliner:

                    I walked around Ulta today for almost an hour, trying to find a true olive/ khaki green eyeshadow or eyeliner. I've scoured online beforehand, but just couldn't find the right color. They were all too blue, or yellow, or sheered out too gray or what have you—but this Olive shade is perfect! I've had it on over 12 hours now, and the color is still going strong! It's stayed in place, and it didn't fade into any dull/ muddy shade. It didn't really show on the waterline, but as a subtle line on my upper lash line, it's really making my brown eyes pop! I love it, and am looking forward to trying more colors. If you're interested to add color to your eye look, but aren't eager to rock a super bold eyeshadow look, try a hint of colored eyeliner first. So fun!

                    • Age:
                    • 30-44

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    44 Questions | 44 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                      Asked on 6/8/2017 by mp from NY

                      1 answer

                      • Staff Expert

                        A:

                        Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                        Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product have cap??? And is it a gel??
                      Asked on 4/7/2017 by Mary from IL

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product does have a cap. It is not a gel.

                        Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Will this stay in my waterline???!!!?
                      Asked on 1/7/2017 by Leslie from Spartanburg SC

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                        Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Once I start using the product, what is the shelf life?
                      Asked on 12/28/2016 by Steph from Marietta

                      1 answer

                      • Staff Expert

                        A:

                        The shelf life is 31 months.

                        Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                    • Q:

                      Can this be used on the whole eyelid?
                      Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it is safe for the general eye area including the eyelid.

                        Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this liner stay put on the waterline?
                      Asked on 9/12/2016 by Jen

                      1 answer

                      • Staff Expert

                        A:

                        Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                        Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      What color (s) would you recommend for blue eyes?
                      Asked on 9/11/2016 by sandy from Mpls

                      1 answer

                      • Staff Expert

                        A:

                        Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                        Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                      Asked on 7/15/2016 by Cindy from Rossford OH

                      1 answer

                      • Staff Expert

                        A:

                        Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                        Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      How do I sharpen this eyeliner?
                      Asked on 7/13/2016 by Navella

                      1 answer

                      • Staff Expert

                        A:

                        No sharpening is required; simply twist to dispense more product!

                        Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                    • Q:

                      Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                      Asked on 7/11/2016 by Virginia from Brooklyn, NY

                      1 answer

                      • Staff Expert

                        A:

                        Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                        Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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