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ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Deep Brown (deep brown matte)

Item #: 1951002 Size: 0.01 oz

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GIFT WITH PURCHASE

FREE 12-pc Gift with any $19.50 ULTA Beauty Collection Makeup, Brushes, Beauty Tools, or Skincare purchase (offer valid 7/30/17-8/26/17 or while supplies last)

FREE 12pc Gift w/any $19.50 ULTA Beauty Collection Makeup, Brush, Beauty Tool or Skincare purchase
Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5443 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3883)
  • Long lasting (2756)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (533)
  • Fades (532)
  • Difficult to apply (491)
  • Wears off easily (174)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (809)
    • Reviewer Profile:
    • Natural style (2082), Classic style (1967), Trendy style (554), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5443 customers

Displaying reviews 1-10

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5.0

Love thiss eyeliner

By Lynn

from Jacksonville Florida

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      Love this eyeliner. Goes on smooth. Rich color and easy to use

      • Age:
      • 45-59
       
      5.0

      EYELINER

      By Ambermmc

      from Shreveport

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Dry Skin

        Comments about ULTA Automatic Eyeliner:

        Love It!!!

        • Age:
        • 18-29
         
        5.0

        all day wear

        By Jess

        from Indiana

        Comments about ULTA Automatic Eyeliner:

        I was looking for an eyeliner that would last all day with out smearing everywhere. this goes on smooth and does just that

         
        5.0

        Love it

        By AB

        from Illinois

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          Used daily, love it. Always looks good and lasts

          • Age:
          • 45-59
           
          5.0

          Luv3

          By Stella

          from NJ

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Daily Use
            • Normal Skin
            • Sensitive Skin
            • Special Occasions

            Comments about ULTA Automatic Eyeliner:

            GREAT PRODUCT!!!

            • Age:
            • 45-59
             
            5.0

            Best eyeliner ever

            By Yn1c0rn

            from Chattanooga, TN

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Dry Skin
              • Normal Skin
              • Oily Skin
              • Sensitive Skin
              • Special Occasions

              Comments about ULTA Automatic Eyeliner:

              I use this everyday. I love how easily it goes on and stays all day long. I have very sensitive skin and I never have had a reaction to this product.

              • Age:
              • 30-44
               
              3.0

              Blue one HAD glitter

              By Lina

              from Fontana Ca

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Special Occasions

                Comments about ULTA Automatic Eyeliner:

                The blue has way too much glitter but easy to use great quality and pigmentation

                • Age:
                • 30-44
                 
                5.0

                The only one I use!

                By Leslee

                from Texas

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  This is my daily eye liner....I don't wear any other! It lasts all day and the color is just the right shade.

                  • Age:
                  • 45-59
                   
                  3.0

                  Buy it darker than you thinj

                  By Katie

                  from Kansas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Good Value

                  Cons

                  • Difficult to Apply
                  • Low pigment
                  • Wears Off Easily

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  I love the price but I feel like the color just doesn't go on nearly as well as it should. I bought two shades of dark brown (Java and Chocolate) and both are really difficult to apply enough of to see. They work ok for a "natural" look, but I like my eyeliner more pronounced I guess.

                  • Age:
                  • 30-44
                   
                  5.0

                  Great Product

                  By KerryAnnRN

                  from KCMO

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                  • Needs a blending tip on pencil.

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  I'm on a budget but was in dire need of a navy eyeliner pencil so I thought I'd give the Ulta brand a try. I love it! I will definitely be buying more colors as I need them. It works as well as the name-brand liners!

                  • Age:
                  • 45-59

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  44 Questions | 44 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                    Asked on 6/8/2017 by mp from NY

                    1 answer

                    • Staff Expert

                      A:

                      Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                      Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product have cap??? And is it a gel??
                    Asked on 4/7/2017 by Mary from IL

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product does have a cap. It is not a gel.

                      Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this stay in my waterline???!!!?
                    Asked on 1/7/2017 by Leslie from Spartanburg SC

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                      Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Once I start using the product, what is the shelf life?
                    Asked on 12/28/2016 by Steph from Marietta

                    1 answer

                    • Staff Expert

                      A:

                      The shelf life is 31 months.

                      Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Can this be used on the whole eyelid?
                    Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it is safe for the general eye area including the eyelid.

                      Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this liner stay put on the waterline?
                    Asked on 9/12/2016 by Jen

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                      Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    What color (s) would you recommend for blue eyes?
                    Asked on 9/11/2016 by sandy from Mpls

                    1 answer

                    • Staff Expert

                      A:

                      Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                      Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                    Asked on 7/15/2016 by Cindy from Rossford OH

                    1 answer

                    • Staff Expert

                      A:

                      Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    How do I sharpen this eyeliner?
                    Asked on 7/13/2016 by Navella

                    1 answer

                    • Staff Expert

                      A:

                      No sharpening is required; simply twist to dispense more product!

                      Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                    Asked on 7/11/2016 by Virginia from Brooklyn, NY

                    1 answer

                    • Staff Expert

                      A:

                      Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                      Answered on 7/12/2016 by Staff Expert from Ulta Beauty
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