skip to main content
ULTA
  • Home
  • / ULTA Collection
  • / Makeup
  • / Eyes
  • / Automatic Eyeliner
ULTA Automatic Eyeliner

ULTA

Automatic Eyeliner

Deep Brown (deep brown matte)

Item #: 1951002 Size: 0.01 oz

Buy 2, get 2 FREE! Add 4 items to qualify!

Ask a Question
Smooth, deep colors glide on effortlessly from the automatic tip of this eye liner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten-free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate.

MAY CONTAIN: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5004 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (3557)
  • Long lasting (2514)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Fades (532)
  • Smudges (530)
  • Difficult to apply (422)
  • Difficult removal (142)
  • Creases (93)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (600)
    • Was this a gift?:
    • No (20)
    • Reviewer Profile:
    • Natural style (1866), Classic style (1820), Trendy style (510), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)

Reviewed by 5004 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

My favorite eyeliner!

By Stephanie

from Modesto, Ca

About Me Trendy Style

Verified Buyer

Pros

  • Good Pigmentation
  • Good Value
  • Long Lasting
  • Versatile

Cons

    Best Uses

    • Daily Use
    • Dry Skin
    • Normal Skin
    • Oily Skin
    • Special Occasions

    Comments about ULTA Automatic Eyeliner:

    Lasts all day. Doesn't leave a crease on your eyelid!

    • Age:
    • 30-44
     
    2.0

    I would not buy this again

    By Megan

    from Cleveland, Oh

    About Me Classic Style

    Verified Buyer

    Pros

    • Good Pigmentation
    • Long Lasting

    Cons

    • Difficult to Apply

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    The eyeliner is really hard to apply. I have to press down very hard on my eyelids to actually get it to apply. Otherwise, the product is fine.

    • Age:
    • 18-29
     
    1.0

    not crazy about it

    By bblake

    from las vegas nv

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply

      Best Uses

        Comments about ULTA Automatic Eyeliner:

        not crazy about it

        • Age:
        • 45-59
         
        5.0

        Great Eyeliner

        By Kekrn

        from Birmingham, AL

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            Perfect black eyeliner. No fuss with sharpening. Goes on smooth and stays put all day.

            • Age:
            • 30-44
             
            1.0

            Used once and won't be using again.

            By Crystal

            from St. Paul, MN

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Flakes
            • Wears Off Easily

            Best Uses

            • Normal Skin

            Comments about ULTA Automatic Eyeliner:

            By mid morning it has flaked/ran and I looked like I had two black under eyes. Won't be using this product again.

            • Age:
            • 30-44
             
            5.0

            Buy it!

            By Me

            from Illinois

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Automatic Eyeliner:

              Love this! Stays on and doesn't smudge (unless I want it too) like a drugstore brand I had been using. Inexpensive, which is nice!

              • Age:
              • 30-44
               
              5.0

              My fave Eyeliner

              By Aly

              from Oklahoma City, Ok

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                It's easy to use and there are tons of colors!!

                • Age:
                • 18-29
                 
                4.0

                I would buy again.

                By Gina

                from Waupun, Wi

                About Me Classic Style

                Verified Buyer

                Pros

                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use

                  Comments about ULTA Automatic Eyeliner:

                  I'm only trying this because the Urban Decay eyeliners are too expensive.

                  • Age:
                  • 30-44
                   
                  1.0

                  I would not buy this again.

                  By Case

                  from Wisconsin

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                    • Difficult to Apply

                    Best Uses

                      Comments about ULTA Automatic Eyeliner:

                      I've used your eyeliners before and they have been great. This time not so much. I had to push so hard to get the liner on my lids it was ridiculous.

                      • Age:
                      • 30-44
                       
                      4.0

                      Good basic liner to have on hand. Travels well too

                      By Sis 1

                      from Mpls, mn

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value

                      Cons

                        Best Uses

                        • Daily Use
                        • Dry Skin
                        • Normal Skin
                        • Oily Skin

                        Comments about ULTA Automatic Eyeliner:

                        This is a new color for me, but have bought the product several times in the past. Easy y o use since you don't need a sharpener. I always have one in my bag for l ad tell day touch ups.

                        • Age:
                        • 45-59

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        40 Questions | 40 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Can this be used on the whole eyelid?
                          Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it is safe for the general eye area including the eyelid.

                            Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Does this liner stay put on the waterline?
                          Asked on 9/12/2016 by Jen

                          1 answer

                          • Staff Expert

                            A:

                            Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                            Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What color (s) would you recommend for blue eyes?
                          Asked on 9/11/2016 by sandy from Mpls

                          1 answer

                          • Staff Expert

                            A:

                            Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                            Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                          Asked on 7/15/2016 by Cindy from Rossford OH

                          1 answer

                          • Staff Expert

                            A:

                            Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                            Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          How do I sharpen this eyeliner?
                          Asked on 7/13/2016 by Navella

                          1 answer

                          • Staff Expert

                            A:

                            No sharpening is required; simply twist to dispense more product!

                            Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          Can the color Chocolate be used for nose contouring or does it have too much of a shimmer?
                          Asked on 7/11/2016 by Virginia from Brooklyn, NY

                          1 answer

                          • Staff Expert

                            A:

                            Chocolate has metallic flecks of shimmer and glitter, so we wouldn't recommend it for contouring your face. It looks lovely on your eyes, though!

                            Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          How do I prevent the liner from smudging?
                          Asked on 7/8/2016 by Kat from Rancho Cucamonga

                          1 answer

                        • Q:

                          is this a liquid liner or more like a pencil
                          Asked on 6/30/2016 by love to fly

                          1 answer

                          • Staff Expert

                            A:

                            This is a solid formula.

                            Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          What do you recommend for brown eyes?
                          Asked on 6/2/2016 by Liz from Maryland, US

                          1 answer

                          • Staff Expert

                            A:

                            In addition to neutrals like black and brown shades, plums, bronzes, and greens really make brown eyes pop! Any of these shades would look especially lovely on you: Bronze, Java, Black Plum, Moss. You can always double-line eyes using two colors, such as a bright and a neutral. :-) Enjoy!

                            Answered on 6/8/2016 by Staff Expert from Ulta Beauty
                        • Q:

                          what colors would be best for hazel/green eyes?
                          Asked on 5/8/2016 by brooke from US

                          1 answer

                          • Staff Expert

                            A:

                            We recommend Raisin (Item #:1951005), a deep purple metallic shimmer, and Bronze (Item #:1951004) a bronze metallic shimmer with slight flecks of glitter. Enjoy!

                            Answered on 5/11/2016 by Staff Expert from Ulta Beauty
                        Displaying questions 1-10Previous | Next »

                        Do you have a question about this product?