Rated 4.21 out of 5 stars
Most Helpful Positive Review #1 Fair. Love all things Benefit💄
I have the old version & I really hope this new 1 is no different. Although I do have dark circles under my eyes- I don't use this concealer for that. I use a routine including Erase Paste (now called Boi-ng Brightening Concealer). I like this product for things like- shaling/cleaning up brows, etc. Its a very versatile product. My pot is still very full & I have had it for a LONG time.
Most Helpful Critical Review Not impressed
My dark circle must have been put there by the devil himself, because after reading all the great reviews about this product, I decided to buy it, and it doesn't work well for me. :(
I love the way it applies so smoothly and I love the finish, but it doesn't hide my dark circles any better than my liquid concealer from another brand. I'm disappointed, but not surprised, these suckers aren't going anywhere.
Reviewed by 325 customers Great product for concealing....
DebbyD from Shoreline Connecticut
Easy to apply....covers undereye and different areas perfectly blends in just the right places!
Buildable but too dry
Meg from Nc
This concealer works well for covers red spots but is awful for under eyes. It settles into lines.
Formulation changed for the worse!
Satise from CA
I agree with others who have commented, and I wish I had read there reviews before purchasing. This used to be the erase paste concealer which I LOVED! It lasted forever, had a wonderful creamy consistency and actually did what it was set out to do. This new iteration is SUPER dry, I can't even get it onto my brush. It does not cover my dark circles. It is awful. I will definitely be returning it. So sad. Why do companies change something that was good????!!!!
Steph from Ohio
I went into Ulta looking for a concealer that wouldn't crease and would also brighten my under eyes. The Ulta girl recommended me this stuff and I absolutely freeken love it! It's so soft and creamy (make sure you use a nice under eye moisturizer prior to applying ) I use Lancôme and it combines perfect with this concealer. After trying so many concealers that have let me down I finally found my holy grail for these 40 year old eyes. I have medium neutral undertone for reference and though 2 matched my skin tone I got the 1 for the brightness effect and I'm so happy I did.
Stays all day
JC from CT
Brightens my under eyes and covers blemishes when needed.
Decline in quality
Disappointed from Houston, TX
I used this when it was erase paste and then the boi-ing brightening concealer and now this product, boi-ing industrial strength concealer. This iteration of the concealer does a poor job compared to its previous iterations.
It doesn't have the same thickness as it used to, so it doesn't provide the same coverage. It also seems that the tint isn't the same either.
Additionally, the cost has remained the same but the product size has decrease from .15 oz to .1 oz.
I have purchased and used this item for years.
Debbie from San Rafael, CA
Have been using this product for years on a daily basis..
Best concealer ever!
Kailey from Silver Spring
It covers everything effortlessly! Doesn't matter if it was redness, acne scars, or dark circles. Absolutely love!
Love this product to cover spider veins on my face
Mom in NC from Cary, NC
I have been using this for several years to cover spider veins on my face. I use an angled cosmetic brush to apply and blend it. I have an olive complexion (I am of Italian and Scandinavian descent) and the #3 is just right for my skin tone. It's not waterproof and will stain fabric (eg: white towels and pillowcases) if you don't scrub it off thoroughly enough, but overall I love this and am grateful for it.
brencal'it from 36303
I wanted to love this product. The ease of application was wonderful however the company claims that it does not settle into fine lines and I found that to be false for my skin. I wanted to love it. I tried different under eye primers different under I ointments, even different concealer brushes but still had the instant creases.
Momo from Hanover park
Love for dark spot conceal
Not the same as Erase Paste
KnittinKityn from Chicagoland
I bought the Erase Paste a few years ago specifically because it was made without silicones. The new formula has Phenyl Trimethicone as the second ingredient. I cannot use any form of silicones or silica without itching and/or getting hives.
Comparing the Erase Paste ingredients to the current products, the Boi-ing Brightening Concealer is very close but only comes in shades 04 and 06.
Not the same as the erase paste
April from Greenville
Something changed. This is so drying!
Kahle from Maryland
I didn't expect too much since I'm not the biggest fan of benefit products but this was awful. It is so dry and the shade range is so bad. I got light medium and it's so dark and ashy and looks brown. I will say you get a good amount of product but the packaging is so annoying. The cap never wants to go on right and always missing the grooves (since you have to take the whole cap off and to use it,it doesn't flip up). And then I accidentally bought two (not their fault it's just funny that I don't like it at all and bought 2). I have tried this for spot concealing too and it breaks up my foundation and leaves this weird hue. Don't like it, don't recommend it.
BROKE ME OUT
Ellie from San Diego, CA
I used this product for a few months. I actually bought it because I was struggling a lot with blemishes and wanted to cover them. So I was recommended this concealer, told it probably wouldn't break me out. I loved how it was so easy to apply and covered things really well, better than any other concealer I tried. It also matched my skin perfectly (I got No.2). But after a few months, I realized it made my acne SO much worse. I stopped using it and my acne has cleared up so much since then but it took several months and was a frustrating process. Pleaseeeee if you're concerned about your skin breaking out, be careful if you decide to purchase this product.
Z from Chicago
Not the best concealer I've tried, but it does the job, probably would not purchase again though in the future. Shade range is a little off and tends to oxidize fast, you have to make sure you really blend it in as well. I used to apply with fingers and blend out by my fingers but using a makeup sponge is a lot better. Covers my pimples pretty good, under eye looks okay but rubs off and creases fast even with primer and setting spray. Meh.
Not the same as Boiing Brightening Concealer
Under eye circles from Ohio
I purchased this because I was told it was the same thing as the brightening concealer, but unfortunately it's not the same product. So disappointed. It doesn't help with dark under eye circles.
S from NC
The shade range is awful. The lightest shade is way too dark on me and I'm more light than fair. This range in unacceptable; it's 2020, be more inclusive.
Not the best, but it's okay
Rosie from Virginia
I was hoping that this concealer would compare to NARS, but it just doesn't. It's pretty thin, so I have to use it in layers to cover under my eyes, but once that's done it does cover decently. It's definitely more "buildable coverage" than "full coverage". It's slightly orange, which makes it good for offsetting blue/purple, but I can't use it to cover anything else.
pretty888 from ny ny
the formula has definitely changed not as good as the old one. I use it cover up broken capillaries. it use to last longer.
Amanda MC from Pennsylvania
I actually need a shade lighter in this product, so I use this in place of putting foundation on my face. This is a great product. Love!
Chels from Birmingham
Smooths out so good best concealer hands down
Wish I could give 10 stars!!
Kelli from NH
I started using this about 15 years ago, when my skin had virtually no issues. Now I have dark circles and a few fine lines under my eyes. In the past 15 years so many new concealers have come out, and I've tried so many of them, and returned so many of them. Boing is just the best, hands down. If it's a 'run errands' kind of day, I use the regular Boing concealer. For a night out or whenever i need to look my best, it's Industrial Strength Boing. It covers EVERYTHING, it doesn't crease. You don't have to tug at your eye to apply it. It stays where you put it. It doesn't oxidize and change color. It actually feels good on your eye area. You can layer this and it won't cake up. It's just the perfect concealer. It also pairs perfectly with Benefit's Erase Paste and Lemonade without looking cakey or overly made up.
I know Benefit is known for their line of brow products, which are all wonderful, but they really should spend some time advertising their concealers because they're amazing.
lasla from reading pa
its pretty good and lasts a pretty long time (it doesnt dry out if you close the lid properly) but the lightest shade is a bit too dark for me so i have to mix it with my elf concealer or some moisturizer
I would never buy this product again
Cali from chicago il
I would buy any other concealer than this stuff. You have to either get your hands all sticky and gross to apply or use a brush. Also, the product dried out if you don't use it all in about 2 months.