Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Dermatologist tested, non-damaging to hair (according to an independent clinical study).
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Stearyl Alcohol, Propylene Glycol, Ethanolamine, Cetyl Alcohol, Ceteareth-25, Cocamide MEA, Toluene-2,5-Diamine Sulfate, Polyquaceteth-2, Ternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Palmitic Acid, Sodium Hydrosulfite, Sodium Sulfite, Butylene Glycol, 2-Methylresorcinol, P-Aminophenol, M-Aminophenol, 2, 4 Diaminophenoxyethanol Hcl, 4-Chlororesorcinol, 2-Amino-3-Hydroxypyridine.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
Replacement ingredients in Madison Radiant Cream Color To Replace PPD, one key ingredient used is a Para Toluene Diamine (PTD) ingredient called Toluene 2,5-Diamine Sulfate (TDS). To Replace Resorcinol, 2-methylresorcinol is used. To Replace Ammonia, ethanolamine is used.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 1284 Questions
- Q
Is it permanent?
- Asked by Xtina
- Official Answer By Madison Reed - SyndicationHello! Yes, our Radiant Cream Color is permanent color.Was this answer helpful to you
- Q
I am a true light brown. Do I use this all over and root touch? Too, others always would sting my hair but I noticed there were several things not in this…compared to the cheaper ones. What makes hair color burn so bad?
- Asked by Foxy
- Official Answer By Madison Reed - SyndicationHello! How you apply depends on your hair needs, please make sure to read the instructions fully before using. As you have experienced sensitivities in the past, we do recommend doing a patch test 48 hours before applying every time.Was this answer helpful to you
- Q
If I am 6n medium brown in root touch up what do I use for the overall hair color?
- Asked by Sue
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Does Ulta carry Madison Reed hair color shades: Palermo Black (3NVV) and Trieste Red (5NRM)?
- Asked by Gab
- Official Answer By Madison Reed - SyndicationHello! Ulta does carry Trieste Red.Was this answer helpful to you
- Q
Hair color kit instead of using all in once , can i use half and half later on? After open the box. If i take half color and activater in bowl and left over unuse color can i use after couple weeks when i need?
- Asked by Naya
- Official Answer By Madison Reed - SyndicationMadison Reed Radiant Cream color kits are created to make at home hair coloring a convenient and seamless experience. We do not suggest mixing in small portions as this may affect end-results. It’s imperative to your results that enough product is used to fully saturate your strands. If you do mix smaller portions, we strongly suggest using a kitchen scale to get accurate measurements. Our mixing ratio is 1 part color to 1.5 parts activator. If your kit contains any of the following shade 9N, the mixing ratio changes to 1 part color to 2 parts activator. It is important to make sure to cap the remaining product separately and air-tight for future uses. Pro-tip! When mixing smaller portions be sure to use non-metallic items to do so.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 194Graying Hair
- 111New Look
- 104Touch Ups
- 53Thick Hair
- 50Fine Hair
Commitment To Color
- 257Permanent
- 26Semi-Permanent
- 6Demi-Permanent
- 4Temporary
Describe Yourself
- 152Beauty Conscious
- 58Survivalist / Minimalist
- 49Product Junkie
- 35Minimalist
- 5Professional Stylist
Hair Type
- 42Wavy Hair
- 36Straight Hair
- 15Very Curly Hair
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2698 results
The best at home hair color I have used!
Hair Type Wavy Hair
Love this hair color!! No smell or harsh chemicals. Great color.
It was better before
Hair Type Wavy Hair
It seems as though even though my hair routine has not changed the color is not lasting as long. I still think it is the best on the market but am disappointed I have to do it as often and the price went up.
wouldn't recommend
This hair dye is okay until i realized it was making my hair fall out sadly.
I would like to buy this product again
Hair Type Straight Hair
I love Madison Reed Hair Color but because it seems to go up in price every time I buy it , I may have to choose another product. I do not receive Ulta Mailers even though I am signed up.
Time for a change……
Hair Type Wavy Hair
Until I started to work from home last winter I used Madison Reed religiously every 4 weeks. So I used many many boxes of MR. I liked it very much. But when I last purchased them in April 2025, I was stunned by the price increase. Then I immediately noticed the new packaging and much smaller bottle. I have never run out of the color before and this time I ran out of color before I finished. So I opened up the 2nd box— which is not a saving when my colorist charges me the same amount as 2 of the MR boxes/ it's time for me to look for another alternative. It is a shame/ talk about shrink-flation.