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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Now with an improved formula and fragrance, Verb Hydrate Shampoo for Dry and Frizzy Hair gently cleanses and adds moisture to dry, frizzy hair. Powered by argan oil, babassu oil, a moisture-locking ceramide and a hydrating complex, this shampoo is formulated to leave hair nourished.
Benefits
- Hydrates Hair
- Reduces Frizz
- Smooths hair
Key Ingredients
- Argan Oil: Rich in antioxidants and provides hair with moisture
- Babassu Oil: Helps lock in moisture
- Moisture-Locking Ceramide: Helps smooth hair, promote shine and increase hair elasticity
- Hydrating Complex: A unique complex created to leave hair smooth, soft, and hydrated
Research Results
- Reduces frizz by 77%
- Provides 7x more hydration
- *Proven results in a third-party testing lab when using the full Verb Hydrate Collection
Massage into wet hair, lather and rinse well. Follow with Verb Hydrate Conditioner or Verb Hydrate Mask.
Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Acrylates/Beheneth-25 Methacrylate Copolymer, Glycol Distearate, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa (Argan) Kernel Oil, Orbignya Oleifera Seed Oil, Ceramide NP, Squalane, Lauryl/Myristyl Polyricinoleate, Ethylhexyl Olivate, Ethylhexylglycerin, Glycerin, Polyquaternium-7, Parfum/Fragrance, Sodium Lauroyl Sarcosinate, Guar Hydroxypropyltrimonium Chloride, Aminomethyl Propanol, Sodium Hydroxide, Trisodium Ethylenediamine Disuccinate, Citric Acid, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate. VHS04-G23
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Amazing for dry hair
There is a minimal clean light scent that does not smell bad in any way. The scent is hardly noticeable. It improves the moisture level, heals my dry tangled hair and soothes my itchy dry scalp. My hair feels light and soft after. For extremely dry hair, you will probably still need a conditione...
Most Helpful Critical Review
Great for hair, horrible for scalp
I have fine hair so I was looking for a shampoo without keratin or other hydrolyzed protein since it's easy to over-protein, creating breakage. I've been using this for a bit over a month. It's great for my hair, it's soft and I like the smell. However it leaves ALL the buildup on my scalp, so it's ...
335 results
Great for hair, horrible for scalp
Hair Type Straight Hair
I have fine hair so I was looking for a shampoo without keratin or other hydrolyzed protein since it's easy to over-protein, creating breakage. I've been using this for a bit over a month. It's great for my hair, it's soft and I like the smell. However it leaves ALL the buildup on my scalp, so it's itchy and I'm getting dandruff and oily scalp and now there are PIMPLES. This has never happened to me before, I even use a silicone nubby thing to really massage shampoo on my scalp! Now I need to try to find a different shampoo and figure out how to treat the condition this put my scalp in.
New formula isn't as good
I used to LOVE this shampoo/conditioner line, it was the perfect everyday shampoo. But they've changed the formula and the scent and unfortunately it's just not the same. It's not terrible but it doesn't have the same effect as the orginal formula. Bring back the original formula!
Change in formula
I've been using Verb hydration for a few years now. Unfortunately the new fragrance is too strong and something in the new formula makes my scalp itch.
I would buy this product again for sure
Hair Type Straight Hair
I have super dry damaged hair and this shampoo has helped so much with my damaged hair
The formula has changed f
Reviewed at

The formula has changed for this product. The smell is overwhelming for me personally, tho I think its pleasant on other people.