Product Reviews Rated 4.38 out of 5 stars
87 Reviews
Most Helpful Positive Review BEST EVER!! I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
Most Helpful Critical Review Not worth the money I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
Reviewed by 87 customers Best iron out there 5
Jenn from Ohio
I main reason I love this iron is bc of the tip. It has a pointed tip so you can get little hairs near your ears and it's easier to grab more precise areas. It gets super hot or just got enough to where your hair won't burn. I have fine 2a/b hair. I used to use a CHI iron until it burned out on me and one I used this for about a month, I noticed my hair was in much better shape. More smooth, less breakage.
Disappointed 1
AKmama1121 from Anchorage AK
Bought this deciding on high ratings and disappointed after I got it. Looks and feels expensive but not for my hair. At 325-350 it curls but falls flat before I could finish the other side of my hair even with product on. Btw, not a newbie on hair products so it should not be an issue. Tried 400 and same result yet it already fried my hair. My hair always ends up frizzy and dry looking.
I gave up trying my best to like the product, sent it back to Ulta. Not worth the price for me.
Best straightener ever, get it, you won't be let down! 5
Merissa from Cadwell Georgia
This gets rid of the frizz even in there Georgia heat
Worth It 5
Mrs. P from Alabama
I am so happy I invested in this straightener. I really like that I can control the temperature so that I can help prevent as much damage as possible with a heat tool. It straightens my hair beautifully. I have also managed to produce the best curls with a straightener that I have ever done. They even last longer than when I use my Drybar wand. I have seen some complaints of hair pulling, but I have not experienced any of that. I do wipe it down prior to each use to help with heat tool care. So far, I'm impressed and quite satisfied with this investment.
Love it. 5
JoJo from Green Bay, WI
Tend to use this for loose curls/waves. Absolutely love the digital temperature control, as these functions on my previous straighteners weren't digital; I couldn't be sure what temperature I was actually applying to my hair, which is scary to think about. With this control, I can more accurately use the temperature needed for my hair, and the recommendations are pretty spot on—allows me to style my hair effectively but not worry about excessively damaging my hair! Produces lovely styles.
Not a great product 2
Btmddd from Ohio
This was not worth the price! Took multiple passes to straighten a section of hair, the vibrating plates make crimps in my hair. I wash , treated hair, dried on warm heat then applied chi iron spray, aguage spray and some sections nothing. Plus had on there recommendation setting. It will be returned most likely. If I gotta add all that to my hair then I mis well stay with my chi straightener. I only tried this cause it's supposed to make hair smooth, style 10 minutes, less heat and product needed on hair and vibrating plates supposed to help. Well none of that happened!!
Best straighter I've ever owned! 5
Mayy23 from Texas
This is a game changer. It's worth the money.
GAME CHANGER! 5
KRISTEN from Newburgh, NY
Ok so I don't usually write reviews BUT this product deserves one. I'm Italian with VERY thick, course and curly hair that I swear I'm part African American (don't take offense!) and I always have a difficult time taming my hair especially straightening it. I needed a new flat iron so I read some reviews for my hair type and this one seemed to be the best. And I will agree. The vibration is a little weird but I tried it without and it def makes a difference. I could only go one pass and my hair is straight and shiny! The price is a little high but I waited until I had a 20% coupon. VERY HAPPY CUSTOMER!
Love It! 5
Sammie from Southern California
Leaves My Hair Super Straight, Smooth, & Soft Without Going Flat.
Best of the best!!!! 5
Slimhottie from Georgia
I've bought many straighteners over the years, but the Bio Ionic 10x Pro is by far the BEST straightener I've invested in. Definitely on the pricey side but so well worth it. I have thick and wavy hair and the plates straighten with one pass and glide so smooth over my strands, It also curls so effortlessly. I procrastinated buying it for the past year because of the price but I finally just went for it. I will tell you it is so worth it and I'm glad I did!!!!!
Can I say LOVE, LOVE, LOVE. 5
tuhi from Beaverton, Or
I live that I use it on my thick hair. I works wonders without drying out.
Worth every penny 5
T. Lott from Denham Springs,LA
This straightener I was skeptical at first....but OMG I always get compliments when I use it. My hair is super frizzy, kinky wavy/ beach curly (not in the good way) and this straightener keeps my hair looking smooth for DAYS, in south Louisiana. Which is unheard of because the humidity. With my old Croc straightener my hair would be frizzy and a giant pouf ball by the end of the day. This was a game changer. The vibrating plates are kinda weird the first couple passes but it makes a HUGE difference. Best hair purchase I have made.
Love ❤️ It!! 5
Antoinette from Minnesota
I broke down and got this because my old cheap flat iron was frying my hair. I love ❤️ this iron, I have Had it 3 years .works great !!! I have Natural long curly hair, I turn it to 380 and boom 💥 hot in second my hair is done in 1/2 the time. My hair has got healthier using this Iron.
Best iron ever! 5
Brianna from Weeki Wachee Florida
So I saved up all my ulta points for the last year to purchase a luxury flat iron. I had enough points that I could have bought any product on the market. I did my research for weeks before finally jumping the gun. I was torn between the GHD platinum and this one. The deciding factor for me was the temperature control. I have very thick, corse and color treated hair so I tend to use my irons on a higher heat setting to cut down on the passes and heat exposure. The GHD is a set 360 degree heat setting and that for me just wouldn't work. I've had this iron for about a week now and I'm still blown away by it's amazingness. I live in Florida and it's super humid, my hair usually has to be touched up after being outside for anything more than 30 minutes but not anymore!! My hair is so soft! I haven't curled my hair with it yet but I can't wait to. I know I won't be disappointed! Worth the wait and if I would have know how good it was going to be I would have just paid for it sooner.
Stopped working 3
Jessiegirl from Puyallup, Wa
This does a great job at straightening and styling however after 5 months it started to short out and then completely just stopped working. Not impressed for the price point when my T3 from 10 years ago still works!
Holy Grail!!! 5
Vanessa from Chicago
I do have thick long hair which would take at least 20 minutes on a regular straightener but with this one it straightens my hair in 10 minutes!!!!! Makes it look shiny and not dried out!!! This is also the first straightener that can properly curl my hair without it being undone within hours ! Greatest purchase ever!!
Jess L. 5
jess from omaha
best straightener ever. I have fine hair that is prone to damage. it makes my hair sooo shiny and look super healthy. I am in love!!
Jess L. 5
jess from omaha
best straightener ever.
Good for about a month 3
Kc from Santa Barbara CA
I purchased this straightener and it worked AMAZING... for the first few weeks. I started noticing it was not gliding as smoothly through my hair. I took a look at the plates and noticed the coating on the edges was dull and coming off. I took it back and exchanged it for the same one, as I figured it had to have just been a bad iron. Within another few weeks, same thing. I took it back again and purchased a different brand. Super bummed.
LOVE THIS STRAIGHTENING IRON! 5
LJ from FL
I absolutely love this straightening iron!! My hair stylist had one and it worked wonders on my hair when she styled it. I just recently received one for Christmas and I cannot say enough good things about it.. I have very long, thick and frizzy hair and it cut my time in half compared to my other straighteners. I have had the chi and the FHI straightening irons this one hands down is the best!
Great product 5
Lex from Sarasota FL
Awesome product. It works so great! Not cheap, but worth every penny.
best I've ever used 5
Ashley from gilbert
works amazing, I love the vibration setting. it stays straight even in high humidity and rain
Love it 4
Mag from Los angeles, CA
It heats up really fast. I use it to curl my hair everyday and it does a good job. It's on the expensive side, I dont have other straighteners so I cant really compare. Overall I really like it.
It's not worth it at ALL!! 1
Kdkknk2013 from Amarillo tx
I used this product and I will say I am not happy with the results . The T3 luxe is well worth 194 bucks. Not this product. It's different for everyone but for myself I do not recommend.
Wanted to love this... 2
Miche from AR
I bought this after seeing videos of how good it was. I was extremely disappointed!!! But, I did give it a fair shot and used it for a week, I went back to my babyliss pro (which does a far better job for half the price).
