Product Reviews Rated 4.25 out of 5 stars
140 Reviews
Most Helpful Positive Review BEST EVER!! I did not purchase this from Ulta, however, I would have if I would have realized it was available here sooner. This is hands down the best flat iron I've ever used. My hair is bleach blonde, fine, and tangles easily. This glides through my hair with ease. Not to mention how soft and shiny it left my hair. Great-great product!!
Most Helpful Critical Review Not worth the money I own the classic bio and love it so much. Got this one thinking it would be amazing with the plates but it's not as good as my old classic one
Reviewed by 140 customers This is the best flat iron I've ever used 5
Laura from Randleman, NC
This iron is amazing. It heats up fast and makes my hair look silky and actually healthy.
Hair felt damaged and dry 1
Married lady from Alabama
Not for color treated natural hair. It made my hair straight but it felt dry with no shine.
Damages hair 1
Ria from Alabama
Makes hair very dry.
Fast and Easy 5
BriC from Illinois
This was one of the best straighteners I've ever purchased. I've been wanting a Bioionic straightener for at least 4 years but every time I went to buy one I stopped myself. I had always used Chi since I got my first one in early high school as a gift but once my 2nd one gave out I wanted to try something new. I love the design of this one and the vibrating plates feature. I pretty much use the feature each time I straighten my hair since it's frizzy and the plates help it glide through my hair with no pulling and reduce the frizz. It also doesn't take long at all to straighten my hair like it used to with my Chi, most days I can run it through all sections with just one pass and have it done in 10 minutes or less.
Not for Thick Corse Hair 1
Narci from Chicago
Price was fine but iron not for my hair type. End up returning and purchase the T3
Review 2
MJ from Boston
I have the bio ionic one pass and it works but this one doesn't work well
Love it. My hair look so different, shine and healthy. 5
Sonia from Hamburg, N.Y.
Love it. My hair look so different, shine and healthy.
Great for natural hair 5
nnw from Dallas, TX
I've been eyeing this flat iron for a while. When it went on sale I jumped at purchasing it and I'm glad I did. I've never been able to get my hair fully straight from root to ends until I got this flat iron. I actually think it works better when you turn the vibration off, but it's still a cool feature. I constantly forget to turn my styling products off so it's helpful that it has auto shut-off.
Sucks 1
No from No
This legit sucks worst straightener ever very damaging, way better products for way less
Way to expensive 2
Melly2102 from Lyndhurst
My husband bought it for my cause there told him is the best one . The only good thing about it , is that it's get hot very quickly but the machine slides in my hand all the time for that price I was expecting something better !!!
love it , fast and easy , my daughter love too. 5
Elizabeth from Florida
love it , fast and easy , my daughter love too.
The best hair straightener! 5
Jennifer from Austin, tx
I love this straightener. It doesn't pull on your hair at all. The curls last all day and if I was to straighten my hair I only have to go through it once. I have very frizzy wavy hair so this makes life easy.
I would not buy this product for this price 2
Tina from Irvine, CA
This works same as any other flat iron, expected much more for the price I've paid
The absolute best! 5
Hdy from Utah
I've owned several hair straighteners and this is my absolute favorite. My hair gets so sleek and shiny and doesn't seem to take as much damage as it does with other straightens. I love this so much. I've had it for 2-3 years and it it still works perfectly.
Tip Feature: Re-Think 4
C from Ulta
I don't heat style my hair super often, but this straightener is decent. Definitely overpriced, even though I bought it 50% off. I do think the vibration may help, as I've never had a snag, but when looking at buying a straightener, I had convinced myself that this was The One - especially since its plates cleverly extended into the tip to get into small places. If you use your straightener to add curl or waves at all, it is impossible to lightly hold it at that end. Wish I had thought of that. But, if your hair is super curly and you want to get in that close at the root, it may be of benefit. Totally now necessary to splurge though. 4 starts because it is a good product.
Seriously amazing!! 5
Emily from Chicago
I was a little skeptical to buy this straightener just because of the negative reviews on here. However, there was a major sale going on for them so I bought it for almost $100 less and omg. This straightener is amazing! It's not heavy to hold at all, you can adjust the temperature which is an amazing feature, and it really does make my hair look and feel soft and shiny. It doesn't pull out my hair or tug on my hair hard when I straighten it, which is an issue I've had with other straighteners in the past. I highly suggest buying this flat iron, it was definitely worth it in my opinion.
Not that great for thick hair! 3
Sam from Texas
I had this iron saved for months! I was so excited to get it for 50% off, but I was disappointed. I have to go over it with so many passes to actually straighten my thick hair and my hair still gets frizzy throughout the day (happens with all irons I've used) so there's nothing different from this iron !
I would buy this again 5
Kfrizz from Ny
This is the best flat iron I have ever used! I've owned a lot! I have bushy kinky frizzy hard to straighten hair and this flat iron does the job! Slides through hair, can use lower heat, fewer passes, less time!!! Well worth the money!
Too expensive for the quality 2
Aniya from New York
Really not for thick coarse hair. And the quality and style are not up to par with the price. $80-120 would be the highest to charge for this
Bio Ionic ⭐️⭐️⭐️⭐️⭐️ 5
Roxy from Lakeland;Fl
THE BEST!!!
Not worth it 3
Ss from Nj
I read the review before ordering this product. I was excited to try it, but it doesn't worth spending that much to buy a high-end straightener. It is suitable for styling, but It takes me forever to straighten my hair. Also, the curls or styling don't stay for that long. I had Babyliss before this straightener. I loved it so much—affordable and excellent quality. I am disappointed that I have spent that much money on a product.
Love this 5
CiciLa from Winter springs
I bought this on sale and with a coupon. Ended up costing me way less than the price tag. It's so smooth. Great for curls or straightening. I don't feel like it pulls or damages my hair. I definitely recommend this but I would not pay full price
AMAZING!!! 5
Emily from Virginia
LOVE LOVE LOVE this straightener. It works beautifully and is great to make your hair sleek and shiny!! Love that the temp goes to 450° which is great for my thick hair. The vibrating plates are wonderful too, not so much that they help anything but the effect is very satisfying!!!! Got this as a steal during the October hair sales month for 50% off!! 🤗🤗
Straightening Iron 5
Celestial from MS
Best one I have owned yet.
Bio Ionic 5
Mynelly from New Jersey
Just yesterday I bought this flat iron, and I put it to the test quickly get home and I liked it a lot, soft and leaves hair like silk, very shiny and without frizz.... I read not very good comments regarding this flat iron. DON'T LISTEN THE BAD COMMENTS .... she is expensive but I know but believe me she is worth every penny.
