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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

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Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 699 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (498)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (32)
  • Difficult to apply (26)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (564)
  • Going out (239)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (291), Natural style (283), Trendy style (73)

Reviewed by 699 customers

Displaying reviews 1-10

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5.0

Why have I not bought this before!?!

By Jamie

from Salt Lake City

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    I started using this because most powder eye shadows irritate my eyelids and cause them to swell, so I have to use them sparingly. I have used this everyday for almost a week, and haven't had any irritation. This is a great buffer for my eyelids and keeps the colors looking fresh and beautiful all day long.

     
    5.0

    Best eye primer I have found

    By Sally

    from Sioux City, Iowa

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      This is the only eye primer I have bought more than once. I use this anytime I wear eye make up (which is almost daily).

       
      5.0

      Great Product

      By KG2003

      from Oregon

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I use this primer everyday whether I wear eye shadow or not since it helps give me a finished look. It definitely helps my shadow apply and stay better.

         
        5.0

        Cult classic for a reason!

        By Kim

        from Boston, MA

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I use this product everyday before I use eyeshadow. It primes my kids for long lasting wear without creases or fine lines. It's a cult classic for a reason!

           
          5.0

          Best product ever!

          By Tricia

          from Oro Valley

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Wow! Was quite surprised at how well this product works. My eye makeup lasts FOREVER and is easily removed at the end of the day.

             
            5.0

            It's still awesome after using it for several years!

            By DD

            from Watchung NJ

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • keeps eye makeup in place forever
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I use this product every day and my eye makeup is applied at 7:00 am and still looks fresh when I leave work at 6:00 pm and beyond if I have a meeting afterwards. It also seems to smooth over fine lines around the eyes.

               
              5.0

              I have been buying this product for several years. Awesome!

              By Crs

              from Louisville

              About Me Natural Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                Helps reduce fine lines. The only product that helps my eye shadow to last the day.

                 
                5.0

                Worth every penny

                By Lisa

                from Chino, Ca

                About Me Trendy Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Sensitive Eyes

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  Really like this...my eyeshadow look flawless all day....i am very pleased.

                   
                  5.0

                  Love, love, love

                  By Laura

                  from North Carolina

                  About Me Classic Style

                  Verified Reviewer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    Have already told so many friends how wonderful this product is.

                     
                    5.0

                    Love it!

                    By Jamie

                    from tx

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      Love all the UD primers! I've used them for years, trying other brands in between. I always go back!

                      Displaying reviews 1-10

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