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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 735 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (522)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (33)
  • Difficult to apply (28)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Fades (9)

Best Uses

  • Everyday (589)
  • Going out (250)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (302), Natural style (300), Trendy style (74)

Reviewed by 735 customers

Displaying reviews 1-10

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4.0

Good stuff

By Kandy

from Anchorage, AK

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Great primer to prevent creasing and fading of your eye shadow

     
    4.0

    I love this product and recommend it on a regular basis.

    By Deb

    from San Antomio, TC

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Use the product underneath eye shadow. Adds a touch of sparkle under my eye shadow. Makes my eyes pop. I'm a long time user of the Sin Shadow Base. Love it

       
      5.0

      The best!!!!

      By Rhonda

      from Canton, ga

      Verified Buyer

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Eyeshadow glides on and stays on!

       
      3.0

      So so

      By Barbs

      from Marco Island, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Good Pigmentation
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        N/A

        (1 of 1 customers found this review helpful)

         
        3.0

        Great product, Hate the new applicator

        By Tracey

        from NY

        Verified Reviewer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Amazing product. Keeps eyeshadow in place. Seriously. If I make a mistake and want to quick rub it off, it's nearly impossible. I am however so disappointed with the new applicator. It's useless. Doesn't apply well. It's really good at mucking up the outside of the top. I still use my finger. I think it was probably a way to figure out how to charge more and get less product (as it takes up space in the tube). If that's the goal, please just make the tube smaller or raise the price. Why do companies insist on changing a good thing when "improvements" make it worse.

           
          5.0

          Perfect Eyeshadow Primer

          By ChicShirl

          from N Suburbs, IL

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            It performs as intended.

             
            5.0

            I would buy this product again

            By Kellie

            from Reynoldsburg, OH

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              This was easy to apply and kept my eye shadow on all day.

               
              5.0

              Better than the original

              By Lili

              from Seattle

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Good Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                Really love this!! Glad I got it some of the reviews turned me off because they said it wasn't as good as the original but I think it's BETTER! I've been using it everyday and it locks down my eyeshadow and helps it all blend smoothly.

                 
                5.0

                Great Product

                By Peggy

                from Erie, Pennsylvania

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Sensitive Eyes

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  Use for keeping eyeshadow lasting lknger

                   
                  5.0

                  Still the best primer on the market!

                  By JED

                  from Phoenix, AZ

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    I have been using this primer regularly since it's initial release (after trying so many others) and there's no better primer! Easy to apply, doesn't clump or flake. I had eye surgery a few years ago and the Anti-Aging primer has worked well to not only hide all imperfections but keeps my lids soft.

                    Displaying reviews 1-10

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