Skip Content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Anti-Aging Eyeshadow Primer Potion
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 545 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (381)
  • Long lasting (377)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (24)
  • Difficult to apply (22)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (428)
  • Going out (186)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (227), Natural style (220), Trendy style (55)
    • Skin Tone:
    • Fair (264), Medium (237), Deep (6)

Reviewed by 545 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Yes...it works.

By Maneeley4

from Alexandria, indiana

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Works well. Makes my shadow last all day, until I take it off,then removes easily

    • Skin Tone:
    • Medium
     
    5.0

    No wrinkles

    By Gretchen

    from Wasilla, Alaska

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      It definitely seems to work as "anti-aging" product. I love Urban Decay products in general and really like their other eye-shadow primers that are more shiny/shimmery but this is truly a better product for me as an older woman.

      • Skin Tone:
      • Medium
       
      5.0

      I have bought this product for a year and love it.

      By sandra

      from Ft Worth, tx

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Stays on

        • Skin Tone:
        • Fair
         
        4.0

        Love Love Love

        By Lisa

        from Traverse City MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          This is my second tube and this one came with an applicator. Not so sure about that only that the first tube lasted a year after an everyday application. I still like love this product tho!!!

          • Skin Tone:
          • Fair
           
          4.0

          Love the product, not the new applicator

          By None

          from Maryland

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Yes, I'm a repeat customer, not sure about the new applicator.

            • Skin Tone:
            • Medium
             
            5.0

            The BEST ever eye shadow primer

            By Bobbi

            from Palm Coast, FL

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I have had to use eye shadow base for years and have purchased more eye shadow base's than I can count and have NEVER had one that allowed my eye shadow to stay on for more than a few hours. I need one that lasts for long days and this is the ONE. BEST ever.

              • Skin Tone:
              • Medium
               
              5.0

              IN LOVE!!!!!

              By Stephanie

              from Salt Lake city

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I have combination skin. My eye lids get oily after a few hours. This product works major wonders. Its amazing! I put it on at 7 am and when I get home at 6:30 pm my eye shadow STILL looks flawless. I cannot ever be without it!

                • Skin Tone:
                • Fair
                 
                5.0

                A Must-Have!

                By Danise

                from PA

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  I have the NAKED palette and this primer is a MUST under it. Makes my eyeshadow pop and stay on until I remove it in the evening. Totally worth it!

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Works Great!

                  By Susan

                  from Grand Rapids, MI

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    This is the first eye primer to really work for me. I use it in the morning and my shadow doesn't crease all day. As I get older this is more and more important. I love it.

                    • Skin Tone:
                    • Fair
                     
                    3.0

                    I might buy again - not sure.

                    By Lin

                    from Nevada

                    About Me Natural Style

                    Verified Buyer

                    Pros

                      Cons

                      • Difficult To Apply

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      Use this eye primer every morning but this is only the 2nd one I have tried. Will use until gone but think I liked the one from Bare Minerals better.

                      • Skin Tone:
                      • Fair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »