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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 752 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (535)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (35)
  • Difficult to apply (28)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Fades (9)

Best Uses

  • Everyday (603)
  • Going out (256)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Natural style (307), Classic style (306), Trendy style (77)

Reviewed by 752 customers

Displaying reviews 1-10

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5.0

I will buy this product again!

By Suzie

from Farmington IL

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Keeps my eyes hadow from creasing and my eye liner from smudging.

     
    5.0

    Perfect Eyelid Primer 10/10!!!

    By Meg the Make-Up-Aholic

    from Milwaukee

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      This is my favorite of the Urban Decay eyelid primers because not only does it help combat aging, it has a neutral (almost clear when rubbed in) pigmentation to it so it really does make any eyeshadow color that I use pop! It never creases on my eyelids and my eyeshadow will stay looking fresh all day long!!!

       
      5.0

      Best primer

      By N/A

      from Santa Fe,NM

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        I have hooded eyelids so my shadow creases immediately ! Ive tried many other eye primers but this one works the best at not making my shadow smudge or crease

         
        4.0

        Great product.

        By JayG

        from Virginia Beach, VA

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Going Out

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          Great product. My eyeshadow over this product stayed on despite the humid weather and lasted for hours. Very easy to use.

           
          5.0

          I like it, it doesn't make your eye shadow crease.

          By Gaga63

          from Mason, Oh

          Verified Buyer

          Pros

          • Easy Removal
          • Easy To Apply

          Cons

            Best Uses

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I will use this product every day when I wear eye shadow.

               
              5.0

              Eyeshadow primer

              By Debbie from Knoxville

              from Knoxville, TN

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                Game changer. No creasing of my eyeshadow anymore!

                 
                5.0

                Love this stuff

                By Peggy

                from Hudsonville, MI

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  Apply to clean, dry eyelids, or to eyebrow if you put shadow up there. Apply your shadow and liner and it stays put for about 2 days.

                   
                  5.0

                  Easy to apply

                  By Late bloomer

                  from Waxahachie, Texas

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Easy Removal
                  • Easy To Apply
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    By using this first, the eye shadow goes on easier and last longer.

                     
                    5.0

                    Loved it

                    By Erika

                    from Edinburg, to

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                      It's great!

                      (2 of 3 customers found this review helpful)

                       
                      1.0

                      Not for me

                      By Laurie

                      from ME

                      About Me Natural Style

                      Verified Buyer

                      Pros

                        Cons

                        • Creases
                        • Smudges

                        Best Uses

                          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                          I found this product sticky and caused my eye makeup to settle in the creases. I am over 50 and I asked for favorite product from Tart (clean slate 360) and found that they are no longer producing it. Sales associate recommended Urban Decay should have known associate was under 40 years old and no idea the problems a 53 year old eye experiences.

                          Displaying reviews 1-10

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