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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

0.33 oz Item 2286791

Color:Nude

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 808 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (576)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Easy to apply (265)

Cons

  • Creases (42)
  • Difficult to apply (29)
  • Fades (12)
  • Smudges or flakes (12)
  • Wears off easily (12)

Best Uses

  • Everyday (650)
  • Going out (275)
  • Work (149)
  • Natural effect (129)
  • Sensitive eyes (80)
    • Reviewer Profile:
    • Classic style (328), Natural style (328), Trendy style (85)
    • Was this a gift?:
    • No (7)

Reviewed by 808 customers

Displaying reviews 1-10

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5.0

This stuff is great!

By Kristen

from Niantic, CT

About Me Natural Style

Verified Buyer

Pros

  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Very light and keeps eye shadow from creasing. Also camouflages redness.

     
    5.0

    Love it

    By Jackie

    from Oklahoma

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Good product

       
      5.0

      Yes

      By Bubu

      from Ny

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting

      Cons

        Best Uses

        • Going Out

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Good product

         
        5.0

        One of my favorite beauty products... ever

        By Summer

        from Portland, OR

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I love this product. If I know that I am running low, I make sure to keep it stocked. I am a fan of Urban Decay and this just proves why. Great product.

           
          5.0

          Always a fave of UD!

          By Kishispirit iMakeup

          from Goodyear

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            I love this so much!

             
            2.0

            Not the best

            By Stevie

            from Chicago, il

            About Me Natural Style

            Verified Buyer

            Pros

            • Smooth Look

            Cons

            • Creases

            Best Uses

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              I've only used it a few time but every time so far it has creased. I'm not impressed at all.

               
              5.0

              A staple of my makeup kit

              By Amy Style

              from Louisville, CO

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                This product is CRUCIAL to my everyday makeup. I don't really grow eyebrows, so I have to draw them on everyday with an eyeshadow brush. This product keeps my eyebrows from bleeding all over my face on the daily, and when I used it for full-face nighttime makeup it makes my eye makeup indestructible. Cannot recommend highly enough.

                 
                5.0

                It works!

                By Cathy

                from Fort Myers FLORIDA

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Travel

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  Apply before eye shadow and prevents creasing.

                  (0 of 1 customers found this review helpful)

                   
                  3.0

                  Definitely worth it for special occasions

                  By manicmarker16

                  from STL, MO

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Long Lasting

                  Cons

                  • Creases
                  • Difficult To Apply

                  Best Uses

                  • Going Out

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  I would recommend this for looks that are heavy on the eyeshadow. If you're not using very much, it's probably not necessary.

                  I like how much longer my eye makeup lasts when I use this product. But I don't like that it creased like crazy and I had to work harder to it to blend smoothly. And application is a bit awkward. I feel like an angled brush would be a nice upgrade.

                   
                  5.0

                  I will continue to use this produect

                  By Stephanie

                  from Bartlesville, OK

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    My daughter told me this is the best eye shadow primer she had ever used, so I tried it. I didn't even know this existed since I don't use a lot of products; however, I'm sold on this! My eye shadow now stays put and doesn't crease. The first couple of tubes I used were squeeze the product out, but now it has a small sponge on a stick. I didn't like it at first, but now I do. It makes application more standardized; no big clump squeezed out which was difficult to put back in the tiny opening.

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    17 Questions | 17 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Which Urban Decay primer is good for my concealer, that I apply for my under eye bags?
                      Asked on 11/9/2015 by Wendy from Charleston

                      1 answer

                      • Staff Expert

                        A:

                        Any of the Eye Shadow Primer Potions can be applied underneath your eye concealer to help extend its wear! The Anti-Aging Eye Shadow Primer Potion features added anti-aging benefits to help lessen the signs of visible aging around the eyes. :-)

                        Answered on 11/17/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      My eyelids are now getting to the point that when I apply my eye shadow, the skin on upper lids become so crepey/wrinkly looking, that I am about to give up on shadow!! Does this primer help with this problem?? thank you
                      Asked on 10/23/2015 by boni from maryland

                      1 answer

                      • Staff Expert

                        A:

                        Yes, indeed, it sure does! :-) The Anti-Aging Eye Shadow Primer Potion features high-tech ingredients to fight wrinkles and improve tone and texture, while its optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections. You will love the effect!

                        Answered on 10/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Do you rub it on or pat it on eye lid? I put it on with applicator then smooth it on with fingers .is that correct?
                      Asked on 10/22/2015 by make up artist wanna be from Clinton Tenn

                      1 answer

                      • Staff Expert

                        A:

                        Smooth just a touch of Eyeshadow Primer Potion onto your lids with the applicator, and then gently blend it using your fingertips. Yes, you're doing it right! :-)

                        Answered on 10/28/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Can this be used under eyes I can't use concealer alone it makes wrinkles worse
                      Asked on 7/17/2015 by Scray

                      1 answer

                      • Staff Expert

                        A:

                        Yes! This product can be applied to lids as well as to the under eye area to minimize the appearance of fine lines and wrinkles and provide crease-free, lasting results.

                        Answered on 7/21/2015 by Staff Expert from ULTA.com
                    • Q:

                      Is this safe for contact lense wearers?
                      Asked on 7/9/2015 by Chris

                      1 answer

                      • Staff Expert

                        A:

                        This product is formulated for safe use on the eye area. If you have an allergy, sensitivity, or other concern, we recommend speaking with your physician prior to introducing any new product into your regimen.

                        Answered on 7/9/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Does this primer work good on darker skin
                      Asked on 6/6/2015 by Nikki from US

                      1 answer

                      • Staff Expert

                        A:

                        Yes, this primer is suitable for all complexions. The pigment it provides is very sheer and helps to neutralize any discoloration or redness on the eyelids.

                        Answered on 6/9/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Is this safe to use for those of us with Celiac disease? You'd be amazed how many cosmetics source ingredients from grains. Gluten can be just as harmful to me when being absorbed through my cosmetics as it is when ingested (the usual culprit). Thank you for keeping me safe!
                      Asked on 5/1/2015 by Valkyrie

                      1 answer

                      • Staff Expert

                        A:

                        The Anti-Aging Eye Shadow Primer Potion is not gluten-free. The gluten ingredient is Ceramide 2.

                        Answered on 5/5/2015 by Staff Expert from ULTA Beauty
                    • Q:

                      Does this work on helping to smooth under eye wrinkles. Does it help smooth under the eye?
                      Asked on 1/27/2015 by Ellen from Ft. Myers, FL

                      1 answer

                      • Staff Expert

                        A:

                        This product can be applied to lids as well as to the under eye area to minimize the appearance of fine lines and wrinkles and provide crease-free, lasting results.

                        Answered on 1/27/2015 by Staff Expert from ULTA.com
                    • Q:

                      Is this product and Urban Decay make-up in general hypoallergenic?
                      Asked on 12/17/2014 by Phillygirl1957 from Tinton Falls, NJ

                      1 answer

                      • Staff Expert

                        A:

                        Urban Decay does not test for or claim that any of their products are hypoallergenic. This product is formulated for safe use on the eye area. If you have an allergy, sensitivity, or other concern, we recommend speaking with your physician prior to introducing any new product into your regimen.

                        Answered on 12/23/2014 by Staff Expert from ULTA.com
                    • Q:

                      Does this have parabens?
                      Asked on 10/7/2014 by Rosy from Chicago IL

                      1 answer

                      • Staff Expert

                        A:

                        No, this product is paraben-free.

                        Answered on 10/8/2014 by Staff Expert from ULTA.com
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