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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 714 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Long lasting (507)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (33)
  • Difficult to apply (27)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (573)
  • Going out (243)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (296), Natural style (289), Trendy style (74)

Reviewed by 714 customers

Displaying reviews 1-10

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5.0

Yep would definitely buy again

By Trisha

from Laf,la

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Lashes look longer, goes on smooth no clumps!!

       
      1.0

      Does not do what it says

      By Michele

      from NJ

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

      • Fades

      Best Uses

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Bought this product to use for applying eyeshadow. Was excited to use this because it's an antiaging product as well. While it is very easy to use with the wand it does do what it says it will. Also doesn't dry quickly.

         
        5.0

        My eyes love it!

        By Mommyhanks

        from Orange ca

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I was having trouble with my eyeshadow creasing later in the afternoon. With this product it doesn't do that anymore. So far I love it

           
          5.0

          great product

          By Nancilene

          from Michigan

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            This is my 3rd purchase of this product and I will continue buying it

             
            5.0

            Urban Decay Doesn't Make a Bad Product

            By UrbanDecayIsTheIsh

            from Port Washinton, WI

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              There is no point in applying eye shadow without a primer. It lasts 10 times as long with one. It also smooths the lid.

               
              5.0

              I would buy this product again

              By Sylvia

              from Lutz, FL

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I use this product everyday. It works great to keep the eye shadow in place.

                 
                2.0

                Doesn't last very long

                By Billie

                from OKC

                About Me Natural Style

                Verified Buyer

                Pros

                  Cons

                  • Creases
                  • Fades
                  • Smudges

                  Best Uses

                    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                    I've used the non anti aging primer before purchasing this one and it lasted much longer than this one did. I often has creases by the end of the day which is what it's meant to prevent.

                     
                    3.0

                    Good but not great

                    By JL

                    from Wisconsin

                    About Me Natural Style

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                        • Everyday
                        • Going Out

                        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                        Heard rave reviews from friends & online about ud primer. Was sick of trying every other brand name & still having my shadow disappear or settle into creases. It was great that Ulta had samples of each ud primer that I could try. The aging one I chose had the best feel and application of them all. [side note: I asked 2 different store associates the differences in each type & what the new ultraviolet product was...neither could give me info. & told me to just apply to my hands to see, UGH!] After wearing for hours, my shadow creased anyway but the color was still there (didn't fade). I probably wouldn't buy it again for the price considering the results were the same as cheaper primers.

                         
                        5.0

                        Best eyeshadow primer shadow lasted over 24 hours

                        By Jenn

                        from Manahawkin NJ

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Blends Well
                        • Easy To Apply
                        • Long Lasting
                        • Smooth Look

                        Cons

                          Best Uses

                          • Everyday

                          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                          Glides on smooth

                           
                          3.0

                          I prefer enigma. Can no longer purchase.

                          By Angie

                          from AL

                          Verified Buyer

                          Pros

                            Cons

                            • Oily

                            Best Uses

                              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                              Too thin and oily. Being back enigma!!

                              Displaying reviews 1-10

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