skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Anti-Aging Eyeshadow Primer Potion
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Nude

Item #: 2286791 Size: 0.33 oz

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.5

(based on 563 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Long lasting (391)
  • Applies smoothly (381)
  • Crease resistant (319)
  • Blends easily (300)
  • Silky texture (251)

Cons

  • Creases (24)
  • Difficult to apply (23)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (445)
  • Going out (193)
  • Work (149)
  • Natural effect (129)
  • Smokey effect (76)
    • Was this a gift?:
    • No (7)
    • Reviewer Profile:
    • Classic style (234), Natural style (227), Trendy style (59)
    • Skin Tone:
    • Fair (268), Medium (250), Deep (7)

Reviewed by 563 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Love it - hate the new application wand

By Diane

from New Jersey

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Good Colors
  • Good Pigmentation
  • Good Variety of Colors
  • Long Lasting
  • Smooth Look

Cons

  • I hate the wand, bcz you contaminate w/evry use.

Best Uses

  • Everyday
  • Going Out
  • Sensitive Eyes

Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

Love the way the shadow adheres to the product, I just think with the newer wand, you are continuing to recontaminate every time you use it.

I know the previous tube cracked over time, but the wand is not the solution. I would recommend but but with a warning about the wand.

  • Skin Tone:
  • Medium
 
5.0

LOVE, LOVE this product!

By Annie

from New Hartford, NY

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    This product preps my eyelids so nicely. Doesn't let my shadow crease - even after a workout!!

    • Skin Tone:
    • Medium
     
    5.0

    I would buy this again.

    By Susan

    from Gilbert AZ

    About Me Trendy Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Good Variety of Colors
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Love the way it goes on, the applicator is great. Feels velvety.

      • Skin Tone:
      • Medium
       
      5.0

      keeps eyeshadow on!

      By sandpiper

      from west deptford NJ

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

      • negative is eyeshadow difficult to blend on top

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Keeps eyeshadow from moving..but once u place it on eye, you cannot readjust with any kind of blending

      • Skin Tone:
      • Medium
       
      5.0

      I DO LOVE IT!

      By MARY S.

      from NJ

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply

      Cons

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        LOVE, LOVE, LOVE THIS PRODUCT!

        • Skin Tone:
        • Medium
         
        5.0

        Perfect primer!

        By Chaoshappenz

        from Bellevue, ne

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I don't wear makeup much, so when I do I need something that sets well. I love this UD primer! Never lets me down!

          • Skin Tone:
          • Medium
           
          5.0

          Perfect primer

          By Kmock

          from Atlanta

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            I'm 50 and this primer is perfect Keeps eyeshadow from creasing and lasts all day. A little goes a long way. A tube of this lasts me almost a year

            • Skin Tone:
            • Fair
             
            4.0

            This product is amazing!

            By Ric

            from Vantucky, WA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

            • I liked the old packaging (without the wand).

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            Eye shadow lasts all day (even into the next morning if I am too tired to wash my face before bed). Please bring back old Squeeze tube. The new packaging with the wand makes a mess and wastes some of the product.

            • Skin Tone:
            • Medium
             
            5.0

            Love this product

            By Cindy

            from Florida

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Good Colors
            • Good Pigmentation
            • Good Variety of Colors
            • Long Lasting
            • Smooth Look

            Cons

            • Difficult To Apply

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            ❤️ Love this product. I have alway had problems with smudging and dirty looking eyes from mascara and eye liner ever since the day I started wearing makeup. Over the years people have suggested all different products. I was in Ulta actually returning a product and talking to a young girl working there. I told her my problem and again another suggestion, but I told her I would try anything once especially knowing if I hated it I could bring it back. So I tried it and OMG it worked as she said it would❤️ I even took a short nap and when I woke up my eyes were still clean. I can't thank her and this product enough.

            • Skin Tone:
            • Fair
             
            4.0

            I will buy this product again.

            By Melissa

            from Adel, GA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

              It's a great primer.

              • Skin Tone:
              • Fair

              Displaying reviews 1-10

              Back to top

              Previous | Next »