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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
Benefits
- Gives hair touchable softness
- Nourishes hair
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Shea Butter: Softens hair
- Almond Oil: Nourishes hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a quarter-sized amount to shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse.
Aqua/Water/Eau, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Parfum/Fragrance, Amodimethicone, Cetrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Prunus Amygdalus Dulcis Oil/Sweet Almond Oil, Tocopheryl Acetate, Butyrospermum Parkii Butter/Shea Butter, Lactic Acid, Butylene Glycol, Dilauryl Thiodipropionate, Linalool, Caramel, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Limonene, Alpha-Isomethyl Ionone, Citronellol, Geraniol, Benzophenone-4, Ci 17200 / Red 33, Citric Acid.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3Once a week
- 2Deep conditioning
- 2Dry hair
- 2Hair mask
- 1I use every time I wash my hair.
Describe Yourself
- 3Colored hair
- 3Wavy hair
- 3Long hair
- 2Wavy
- 2Color treated hair
Hair Type
- 1Straight Hair
- 1Wavy Hair
Most Helpful Positive Review
Hydrating, Softening Hair Treatment
I was sent this product complementary in exchange for my honest review. My hair feels soft after use but my hair is pretty soft to begin with so I can't say whether it would or wouldn't work better for tough, straw-like hair. I would say it delivers as far as hydration goes. My hair hasn't been stat...
Most Helpful Critical Review
My colour was fine but my hair now has split ends
I recently added the Pureology Hydrate Soft Mask about once per week as part of my hair washing routine in the shower. [The directions say to use about once/week and I wash my hair 2-3 times per week.] I tried it with my Redken Blonde purple shampoo and conditioner and later with my Matrix volumizin...
327 results
This worked after the first use!
This mask is absolutely phenomenal!! I used it once (i did use a good amount) and it made my hair sooo soft and i felt such a difference I highly recommend it!
Great for Extensions
This was recommended by my hairstylist for my extensions. She suggested I put it on my towel dried hair as a leave in treatment. I only wash my hair twice a week and use this everytime. It's definitely helped my extensions last longer!
Something Changed
A friend of mine whos a hairdresser bought this for me awhile back and I loved it do much! It smelled so good, reminded me of my favorite sandalwood perfume. I finally ran out of that bottle and decided to repurchase it. This new bottle is such a disappointment. If smells TERRIBLE. If you want to smell like an old grandma who slathers on rose perfume that this is for you! I am not impressed and regret purchasing this.
It delivers
My hair has never been this soft. Feels healthier. 4B natural, no permanent color, silk press every 2 weeks.
Formula changed—-now it's pink and not as thick
Smells different from my last purchase, consistency is not as thick, and its pink, not white. I preferred the original formula.
