Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
Benefits
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
Key Ingredients
- Infused with avocado oil & hyaluronic acid
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 26Wavy Hair
- 16Straight Hair
- 14Very Curly Hair
Most Helpful Positive Review
Ying's Yang
Soooo as stated before, always up for trying out the latest haircare goodies. Recently, received the Food For Soft Detangling Hydrating Shampoo to give it a whirl. You know the deal – I got this complimentary in exchange for my thoughts, and boy, do I have some thoughts to share… (starting with - TH...
Most Helpful Critical Review
GAME CHANGER SHAMPOO
This is my first time using matrix products on my hair. Now i have been using this shampoo from last couple week and the results is amazing. I really love the packaging of the bottle. I must say my hair was very dry before i use it but since i stared using it my hair looks very soft, shiny smooth an...
1272 results
I would repurchase!
Hair Type Straight Hair
This product did a great job of fixing my dry damaged hair!
This is my go to for soft hair all day
Hair Type Wavy Hair
I just moved to Texas from Colorado and my hair was going crazy with all the humidity. This came recommended and now I can't live without it.
smells weird
The smell of this shampoo and the conditioner is not my favorite. I had gotten the hair mask a month ago and that smells amazing and I thought the shampoo would smell the same but it doesn't. It makes my hair soft but at the same time tangled. I'll finish the bottles I bought but I wouldn't purchase again.
I have bought this item several times
Hair Type Very Curly Hair
I have very dry damaged hair. My beautician used it on me and I've been buying it ever since.
Soft hair
I will say my hair does feel softer. Ive only used it once, and I am satisfied with it. Im only deducting a point because the reviews made me think this would smell amazing and that was not my experience. Smells like baby powder in a not good way.