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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
Free gift with purchase
Free gift with purchase
Online only free 7 piece complexion gift with select $50 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Online only free choice of NARS Light Reflecting foundation deluxe sample with select $60 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3473 results
Very good
[I received this product in exchange for my honest review] Perfect matte natural finish! I hate when my face gets oily and this matte primer helps with that! You should combine it with a light weight foundation, if the foundation is also matte the makeup will be too dry. So try to find a balance
Good
[I received this product in exchange for my honest review] Thanks @influenster and @e.l.f. Cosmetics for sending this over. This primer is blurring and makes my makeup look amazing. And the powder is chefs kiss
Great Product
[I received this product in exchange for my honest review] I've been using the e.l.f. Power Grip Matte Primer for a few weeks now, and I'm seriously impressed. It has a slightly tacky texture that really grips my foundation, helping it stay put throughout long days—even in humid weather. Unlike some mattifying primers that feel drying, this one keeps my skin looking smooth and fresh without turning flaky or tight. My T-zone stays noticeably less shiny, and my makeup doesn't slide off by midday anymore. For the price, it performs like a high-end product. This is officially a staple in my routine!
It Hasn't Sprayed....
Since day 1!
Great
[I received this product in exchange for my honest review] Amazing packaging, good texture, great finish, excellent coverage and delicious scent. 100% recommended. Girls would be so happy about this. Is a excellent product to make a difference in the world
