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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
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Questions
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3558 results
Great Color + Concept but a Little Overwhelming
I loved the true black color of this mascara and its anti-flake formula. What I found to be tricky for me and my fine, shorter lashes was the design of the brush/bristles. The brush is quite large, with the ends being fuller than the middle. The bristles are also quite long. This combination made it difficult for me to apply the mascara without getting it somewhere on my skin. I have kept it with the hopes that I can find a technique that is a little more agreeable, but I have been using the e.l.f. Lash It Loud mascara in the meantime; it seems to work quite a bit better for me.
Don't wear if you cry
I put this on and cried and it literally ran down my face onto my shirt and stained it. Doesnt last at all.
Dries out fast
Verified Buyer
Reviewed at
Love the wand and the length of wear but it dried out after only 2 weeks of opening and used it less than 3 times
Big lashes
Verified Buyer
Reviewed at
I was sent this product from elf in exchange for a review. The mascara is a good value. It works well. Makes lashes dramatic and bold. I liked the wand for helping with the curl. Only complaint was it did flake a little on my face throughout the day. Not as much as others but it did happen. Overall, I would buy and use this product for the low cost and value it gives since it does work!
This + lash Xtender. Thank me later
Verified Buyer
Reviewed at
Love this mascara, it add so much volume and makes it look like I'm wearing false eyelashes. I do have naturally long lashes, but they're pretty thin, and this does a nice job of thickening them up. I use a lash primer, then this mascara, and top it all off with the elf Lash Xtender tubing mascara and it stays put all day. The only thing that could improve is the wand is definitely a bit unwieldy.
