Allure 2025 Readers’ Choice Award winners
Voted on by beauty lovers (like you!), these are the skin care, hair care, makeup and more picks that earned the ultimate seal of approval.
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Discover the Award-Winning Beauty of 2025
The 2025 Allure Readers' Choice Awards celebrate the beauty heroes loved by enthusiasts like you. Every year, Allure’s editorial team, alongside top beauty experts, dives deep into testing thousands of products—from skincare to makeup, haircare, fragrance, and beyond. Evaluated for effectiveness, innovation, texture, scent, packaging, and value, only the most impressive products rise to the top.
Now, you can explore these elite picks, recognized for redefining beauty standards and delivering results you’ll love. Whether it’s skincare that boosts your confidence, makeup that sparks your creativity, or haircare that transforms your routine, the 2025 Readers' Choice Award winners have you covered. Shop the best in beauty and experience why these products are the ultimate guest favorites