Product Reviews Rated 4.14 out of 5 stars
285 Reviews
Most Helpful Positive Review The only drugstore mascara I like I can be a bit of a snob about mascara and usually only buy higher end mascaras. I pride myself on having a high-low variety in my makeup collection but for years I just couldn't find a drugstore mascara that gave me a dramatic eye look, didn't flake, didn't smudge, washes off easily, and didn't irritate my eyes (I wear contacts so most waterproof mascara is not my friend). The best performance I had seen from a drugstore mascara was the Essence line, but those made my eyelashes stiff and irritated so it was a no for me overall.
Then I decided to take a chance on this mascara despite the fact that I hadn't heard anything about it simply because I've always been impressed by Milani's products and it aced all of my criteria. I now reach for this over my high end mascaras! I love the volume it gives and that I don't have to work super hard to get product on my lashes. This is a very "wet" mascara and can be slightly clumpy, but for me this is the exact look that I like! I also find that this quality gives my mascara more longevity. I love that it doesn't smudge or flake like so many others (including mascaras that cost two or three times as much!) do, even if i'm in wet/muggy weather.
Most Helpful Critical Review Not for me When I first opened it, it looked like it was a few months old, it looked dry and the brush looked sad. I expected bold results based on the packaging. I ended up having to put multiple layers on just to achieve what I feel is a normal amount of mascara. A pro is that it did not clump with each layer I put on, but the brush is soft and the formula is dry and I would say mousse like so it was hard to apply. It also did not flake by the end of the day which is a huge positive for me. Overall it was too much hassle, I like to put a layer on and go and it wasn't happening for me. If you want a light natural look this might work for you.
Reviewed by 285 customers Very good, but not the best, mascara 4
Shadow Pond Lady from Cary, NC
I have tried all of the Milani mascaras, and this one seems to be the best of the bunch. I find all of their mascaras clump, which is contrary to what is described and generally reviewed; I suppose that is why we all have lash combs in our make-up bags anyway, yes?
I have used other mascara brands before I discovered the whole cruelty-free aspect (...and thus have shifted completely to all cruelty-free beauty product brands - THANK YOU, MILANI, for being cruelty-free); and many of those other brands have the smaller brushes, which I prefer. To me, smaller/thinner brushes give me more control over the mascara put on my lashes.
I have since become more comfortable with the larger/fluffier brushes and am more adept now at mascara application; which, in becoming more adept, I have been able to reduce the clumping.
All in all, this is a very fine product - as Milani products are by design - and I am proud to have totally cruelty-free, quality, exclusively Milani make-up in my bag.
Must have mascara 5
Jamie from Louisville Kentucky
Best mascara I ever owned. 3rd time repurchased.Lasts longer doesn't dry as quickly as others do
favorite mascara ever 5
mirandad from mobile, AL
my lashes are naturally super short, thin and have no curl. this mascara adds twice the volume at the least, and a lot of length and curl. it doesn't smudge or clump up either. i've used high end and drugstore products and this is by far the best
Great mascara! 4
Kaitlyn from Undisclosed
I have short eyelashes and lately, my eyelashes have been much fuller and curled when I use this plus the primer. I highly recommend it!
Burn 1
breubrit from Madison, WI
I have never had a mascara that burns my eyes ever! This mascara sure burns. It does not burn at first but after wearing all day by the end of the night it was making my eyes burn. I did try it twice and by the end of the second day i had to wash it off right away as soon as it started burning.
Grabbed randomly and love it! 5
a nickname from trinity, fl
Very voluminous and easy to manipulate on lashes
smudge fest 2
Molly from toronto
This mascara is almost good. I find I have to add three layers before my lashes look the way they want. After a couple of hours I always have more of this mascara under my eyes than on my lashes.
Bad 1
ang from la
Melts off onto your face within an hour or two
Flakey mess 1
Daphne from Tennessee
This was one of the worst mascaras I've tried. Flaked and clumped too easily
I tried the mini version and it was better than the $$ ones 5
Junia from SD
I'm super surprised because I bought Lancôme mascara at the same time and it was terrible. This Milani was the best volume/length, sexy and no eye burn sensation!
returned 1
B from North Carolina
I never return products, but I ended up returning this bc it literally didn't do anything. It just made all of my lashes stick together and droopy.
Save your money on expensive mascara 5
Jane from Undisclosed
So good! You don't need expensive mascara. I had eyelashes appear I didn't know I had. Lasts a long time without flaking or smudging. I do use an eyelash primer and curl my lashes as well. I was amazed at the difference using this mascara.
My go-to! 5
Make up lover from Nebraska
I have naturally long lashes. By the end of the day I always have black marks under my eyes and below my brows from where my lashes touched. Even high end water proof mascara does this to me. I tried this because it came in my Ipsy bag. It stays put all day and doesn't transfer. I can't believe it's so cheap and delivers such a high end result! If I'm sweating or it's super humid I sometimes still get a slight transfer but nothing like I'd get when another product. I'm ordering more as we speak!!
I LOVE IT!!! 5
Maya from Indiana
Literally the best mascara i have ever tried!!
The best mascara I own! 5
Michelle from Undisclosed
Best mascara around!
curl and volume 5
AWells from Hawaii
This mascara gave my medium length lashes curl and volume. 2 coats and I'm happy with my lashes. Does not flake or melt in the humidity where I live.
unbelievable volume 5
Holly from Roslindale, MA
I absolutely love this mascara. I have yet to find another mascara that gives me the curl and volume this mascara gives me. My only wish is that this was also waterproof!
I will continue to buy this product 5
Natick girl from AZ
I abused and tried so many mascaras in my lifetime. Expensive ones as well as cheap ones... this mascara is best by far.
HOLY MOTHER OF SWEET LONG FULL LASHES!!! 5
VMG7 from Greenwood, IN
I was recently on a search for a great mascara since i was really tired and underwhelmed by my Too Faced BTS mascara. I decided to give give the drug store mascaras a chance since i wasnt feeling like i should spend $25 plus dollars for some designer mascara. I literally did a google search of all the current drug store mascaras out on the market and bought a handful of the ones that had "great" reviews... My lashes are semi long, but very sparse and thin... i have very large eye lids and hooded eyes so my lashes will tend to get lost everytime i do my daily smokey eye.. i didnt want to spend the money on lash extensions since i have done them in the past and they really do ruin ur own lashes.. took 4 months to start to see them repair after wearing them for 6 months.. and im not a fan of the glue on strips... they just always look fake, so i needed a mascara that was BLACK BLACK and gave me fullness and added more length so they didnt get lost in my dark eyeshadow... I purchased Maybelline, Loreal, Cover Girl and Milani. i was just NOT HAPPY with any of them until i tried the Milani mascaras... i couldnt decide between the Dangerous Lengths and the Highly Rated so i bought both... and i layered those two on my eye lashes...HOLY COW!!! i never have seen my eyelashes so long and so dark and full!!!! even after layering one on top of the other, my lashes did not clump and it did not weigh them down! Even after wearing it for 6 hours so far, not one flake, no raccoon eyes and they are still super long, dark and lifted!!!!! im so excited i found these two gems!!!
Love this stuff 5
Steph from Louisiana
Perfect mascara
Does flake a little but if you use primer - issue fixed
My new favorite and go to!!
Wonderful mascara 5
Kathleen from AZ
I'm very particular about my mascara I've used so many different brands and I tried this one and I am hooked
My new favorite mascara! 5
Janelle from Undisclosed
This is a great mascara! I've bought many different brands over the years, but this Milani lives up to the description. Goes on easily and doesn't take a lot to be very noticeable. This is a great find for me, and I will continue to buy it over and over.
My Go-To Mascara 5
Abigail C. from Fridley, Minnesota
This is one of my favorite mascaras. No harsh ingredients, makes my lashes look long and full and my eyes pop. Very beautiful. Please don't discontinue, I love this mascara.
i will buy this product again 5
Ivette from Undisclosed
the product is great, love it. my lashes look so long
Gets wet outside 2
Nicole from Ohio
I really liked this mascara and I still use it every day. But if I go outside and there's any kind of moisture in the air, the mascara suddenly gets really wet like I've been crying. It doesn't run, but you can tell it's wet. It's like the mascara collects the moisture.