Product Reviews Rated 4.16 out of 5 stars
244 Reviews
Most Helpful Positive Review MY NEW FAV I LOVE this mascara. It's my new fav. I used to love the bad gal bang mascara by benefit but I don't like spending so much money on mascara. I already have lengthy lashes, however mine are stubborn when it comes to curling. I love the formula because it's not too heavy so my lashes do better holding what little curl they will hold. It's beautiful during application! I do wipe off excess mascara as I remove the applicator from the tube, it's out of habit with all mascaras because I don't like to apply too much at first, as I find that's what typically causes clumps and flakiness regardless of which brand I use. I wish this was waterproof though! I currently apply this first and follow up with a light layer of waterproof mascara if I know I'm going to have a long day and it lasts all day without smudging and still comes off easily when I wash off my makeup!
Overall, an amazing mascara for me!
Most Helpful Critical Review Not for me When I first opened it, it looked like it was a few months old, it looked dry and the brush looked sad. I expected bold results based on the packaging. I ended up having to put multiple layers on just to achieve what I feel is a normal amount of mascara. A pro is that it did not clump with each layer I put on, but the brush is soft and the formula is dry and I would say mousse like so it was hard to apply. It also did not flake by the end of the day which is a huge positive for me. Overall it was too much hassle, I like to put a layer on and go and it wasn't happening for me. If you want a light natural look this might work for you.
Reviewed by 244 customers I would NOT buy this mascara again 1
Weezy from CO
When I opened up the mascara, the brush was flat on one side. I didn't feel like it was very wet either. I put 3 coats on and it barely looked like I had 1 coat on. Very disappointed.
Best mascara I've used in a long time. 5
Tera from Undisclosed
I use this everyday on my natural lashes. Holds up extremely well.
It's alright if it's your free gift with purchase. 2
Jennifer from Undisclosed
Not going to lie, it was ok. I keep it in my purse for touch ups.
Not sure about this. 3
mamabear from Ohio
I only used this once and was not thrilled. It seemed really dry to me. I will try it again to see if I just need multiple coats. I just didn't notice much product on the wand.
The best drugstore mascara 5
Des from AZ
This mascara is my fave drugstore mascara. It lasted through my mental breakdown which is really surprising as most would have ran down my face
Love It 5
MyKaelah from Ohio
I absolutely love this mascara! I've been on the hunt for a new mascara for quite some time as my old fan fav was discontinued, and this is my new winner. It takes a few coats, but it applies well and doesn't get clumpy. Not to mention the price is reasonable. Definitely recommend trying it out to anyone looking!
I don't get it 1
Hanna from Seattle
Did I get a lemon? I don't get what this product is all about. The first coat I put on was acceptable. My lashes were separated and slightly more defined. The second coat... Did not add much volume. Third coat... Now it's just getting clumpy. I don't recommend this mascara. I don't know how it got an Allure award either. Must have wined and dined the editors real good.
Love! 5
Liz from Sierra Vista
Got this in a sample kit and I fell in love! Just bought my first full size and I'm pretty sure this is my new holy grail. Thickens without getting clumpy. My natural lashes are already pretty long but this really helped with the thickening. This is my go to for daily wear.
Not great but not the worst 2
Kay from Idaho
After this won an Allure Beauty award for drama mascara, I was so excited to receive it as a sample with purchase! I don't notice much effect when I wear it, except that it's separating and it's also a very nice dark black. But it doesn't add any noticeable volume or length to my lashes. The formula seemed like it would be great to use as a bottom lash mascara, since I'm not looking to lengthen or volumize those, but unfortunately it flakes every time and leaves me with raccoon eyes. There's definitely better ones out there in this price range.
Impressive 5
Ash from Michigan
I got this as a sample and I was surprised at how well it worked. It makes my lashes look so long and voluminous and separates each lash, does not leave any clumps! I cant wait to buy more in full size.
Awesome Mascara 5
Maria from Lone tree Colorado
I love it. Lashes actually look thicker and longer. Need to reapply few times. Other mascaras weren't that great
Like 4
Brianap from C
So far I've been enjoying this. It seems pretty and gives my lashes a nice look so I can't complain
OBSESSED 5
Jules from Oakhurst, NJ
Mascara is my favorite makeup product (besides foundation/concealer) & I've tried soo many (too face, benefit, D&G, Milk, & a ton of the drugstore brands etc.). This mascara is the best!! It's totally buildable but doesn't take >3 coats to get the dramatic look you want & doesn't clump up on the 2nd-3rd coat either. Gives great volume/length and it stays all day. As someone with oily/acne prone skin, I need my mascara/eyeliner to not smudge throughout the day, this stuff stays put all day. 10/10
Only mascara I use 4
Emily from Minneapolis
Since I tried this mascara when it first came out it's the only one I use. Only reason it's not a 5 is because I can make my eyelashes a bit clumpy
Would buy again 5
Katrina from Florida
Lashes appear extended and fuller
MY NEW FAV 5
Chesleaaa from Panama City, FL
I LOVE this mascara. It's my new fav. I used to love the bad gal bang mascara by benefit but I don't like spending so much money on mascara. I already have lengthy lashes, however mine are stubborn when it comes to curling. I love the formula because it's not too heavy so my lashes do better holding what little curl they will hold. It's beautiful during application! I do wipe off excess mascara as I remove the applicator from the tube, it's out of habit with all mascaras because I don't like to apply too much at first, as I find that's what typically causes clumps and flakiness regardless of which brand I use. I wish this was waterproof though! I currently apply this first and follow up with a light layer of waterproof mascara if I know I'm going to have a long day and it lasts all day without smudging and still comes off easily when I wash off my makeup!
Overall, an amazing mascara for me!
The only mascara I've run out of 5
kim from houston
the only mascara I've ever finished multiple times
Seriously WOW 5
SaraSeantae from Medford
Ugh this mascara is so beautiful I could cry - literally, because it doesn't smudge or smear when it gets wet. I have oily eyelids and sensitive eyes and this stuff is fantastic: no irritation, no smudging, no flaking. It stays in place and my lashes are surprisingly soft with it on. The brush really separates lashes so there is no clumping, even with three full coats. Words don't do it justice.
no eyelashes curler needed 5
sunflower from nj
I really like this mascara. It lifts your eyelashes without the need of an eyelashes curler. I do not use eye curlers, not for me. No flaking, no racoon eyes.
Incredible!!! 5
Jessosaurus from Colorado
This mascara is everything I've been looking for without a huge price tag!!! I like the dangerous lengths mascara by Milano too, but this one gives the volume and curl I want!! I will be using this over and over again
Great! 5
Lyss from Sd
Love it
Worst mascara I have ever used 1
Sabrina from California
This mascara looks amazing when first applied. I thought I had found an amazing mascara I was very happy. The problem is that it starts disappearing off if your eyes after about an hour after application. 4 hours after application half of my mascara was gone to the point where my boyfriend could not even tell I was wearing mascara. It does not flake off onto my cheeks so I have no idea where it goes. It is like it just evaporates into thin air right off of your eyes. I tried it a few different times and same thing happened every time. I also tried it with that purple primer Milano sells and it was a tad bit better but same thing happened again. I will be exchanging both Milani items. I tried to save money because the Lancôme Hypnose Drama mascara, and the Lancôme primer I usually buy is so expensive. My boyfriend told me 'you get what you paid for' and he was right. The only good thing about the Milani mascara was that it washed off easily with just water. And I guess it was better than wearing nothing at all on your eyes. But no thanks. The Lancôme washes off easy for me with soap and water and lasts all day with no disappearing. Going back to Lancôme now.
Yes! Just ordered 2 more. 5
Lorena from Undisclosed
Absolutely love this mascara! Lifts , lashes look full, doesn't smudge! Everything I was looking for! Highly recommend!
One Of My Fav's!! 4
Adrianna from Florida
This mascara gives me a nice fluffy lash look , and my lashes are soft when i am wearing this mascara as well! Gives nice volume and some length too. Only bad thing about this mascara is that it does have a bit of fallout , by the end of the day the flakes settle into my lines under my eyes.
I would buy this product again 5
Shakira from Undisclosed
Excellent!!
