Product Reviews Rated 4.13 out of 5 stars
255 Reviews
Most Helpful Positive Review The only drugstore mascara I like I can be a bit of a snob about mascara and usually only buy higher end mascaras. I pride myself on having a high-low variety in my makeup collection but for years I just couldn't find a drugstore mascara that gave me a dramatic eye look, didn't flake, didn't smudge, washes off easily, and didn't irritate my eyes (I wear contacts so most waterproof mascara is not my friend). The best performance I had seen from a drugstore mascara was the Essence line, but those made my eyelashes stiff and irritated so it was a no for me overall.
Then I decided to take a chance on this mascara despite the fact that I hadn't heard anything about it simply because I've always been impressed by Milani's products and it aced all of my criteria. I now reach for this over my high end mascaras! I love the volume it gives and that I don't have to work super hard to get product on my lashes. This is a very "wet" mascara and can be slightly clumpy, but for me this is the exact look that I like! I also find that this quality gives my mascara more longevity. I love that it doesn't smudge or flake like so many others (including mascaras that cost two or three times as much!) do, even if i'm in wet/muggy weather.
Most Helpful Critical Review Not for me When I first opened it, it looked like it was a few months old, it looked dry and the brush looked sad. I expected bold results based on the packaging. I ended up having to put multiple layers on just to achieve what I feel is a normal amount of mascara. A pro is that it did not clump with each layer I put on, but the brush is soft and the formula is dry and I would say mousse like so it was hard to apply. It also did not flake by the end of the day which is a huge positive for me. Overall it was too much hassle, I like to put a layer on and go and it wasn't happening for me. If you want a light natural look this might work for you.
Reviewed by 255 customers Meh ok 3
CarrieG from Los Angeles
I wanted to love this mascara and as someone who has naturally long lashes I can make most mascara work. This one is just okay. The wand this thick and so it is hard to really get at the root of the lashes. I also felt like it weighed down my lashes and made them clumpy when I tried to add more coats
Love it 5
KayKay from Myrtle Beach
Great mascara! I only need to use one coat- it looks natural yet gives plenty of length and volume. This is my current go-to. Great price- I've tried so many expensive ones and they are simply not worth it.
Great volume mascara 4
product review. from USA
I love this mascara. The brush is a little big so it doesn't work great for length. I use a smaller brush for length and to tint every lash and then add this one on top for volume. Love it.
I love it!!! 5
Katherine from Undisclosed
I love this mascara! The wand is nicely designed, and it doesn't make my lashes clump together. Overall, I'd really recommend giving it a try!
The only drugstore mascara I like 5
Hannah from NY
I can be a bit of a snob about mascara and usually only buy higher end mascaras. I pride myself on having a high-low variety in my makeup collection but for years I just couldn't find a drugstore mascara that gave me a dramatic eye look, didn't flake, didn't smudge, washes off easily, and didn't irritate my eyes (I wear contacts so most waterproof mascara is not my friend). The best performance I had seen from a drugstore mascara was the Essence line, but those made my eyelashes stiff and irritated so it was a no for me overall.
Then I decided to take a chance on this mascara despite the fact that I hadn't heard anything about it simply because I've always been impressed by Milani's products and it aced all of my criteria. I now reach for this over my high end mascaras! I love the volume it gives and that I don't have to work super hard to get product on my lashes. This is a very "wet" mascara and can be slightly clumpy, but for me this is the exact look that I like! I also find that this quality gives my mascara more longevity. I love that it doesn't smudge or flake like so many others (including mascaras that cost two or three times as much!) do, even if i'm in wet/muggy weather.
My second purchase...says I liked it. 5
Deanna from Undisclosed
This is my second purchase of this product, too. It's great and not expensive.
Clumpy 1
Not worth the money from Not worth the money
Very wet and clumpy
Underwhelming 3
Holly from Undisclosed
Cate the Great Beauty made me buy this but I was underwhelmed. It's a very wet formula and it's clumpier than I like without giving me the drama she loved. Hoping it will get better once it dries out a bit, but I would not repurchase.
10-in-1 is really a Zero! 1
DeeS from TX
I picked up a tube last week and was surprised at how dry and clumpy it is. It stuck to the base of my lashes and was too thick to spread even half way up my lashes. I wouldn't mind if I just had to touch up the tips of my lashes a bit, but this was zero product past the half way point. Too much work to get lashes fully coated.
Awesome product!! 5
Nicole from Patton Pa
It goes on smooth!! I love it!! It's not dry!! And it's Jeffrey Star approved!!
I would NOT buy this product again 1
AA from Iowa
The mascara was not liquidy more so very dry. When I applied it to my lashes I felt like my lashes was not receiving any of the mascara because of the dry liquid on the brush. My lashes did not look longer and they did not curl. I would not recommend anyone to buy this particular product. I would return it but I don't feel like going through the whole process.
I would NOT buy this mascara again 1
Weezy from CO
When I opened up the mascara, the brush was flat on one side. I didn't feel like it was very wet either. I put 3 coats on and it barely looked like I had 1 coat on. Very disappointed.
Best mascara I've used in a long time. 5
Tera from Undisclosed
I use this everyday on my natural lashes. Holds up extremely well.
It's alright if it's your free gift with purchase. 2
Jennifer from Undisclosed
Not going to lie, it was ok. I keep it in my purse for touch ups.
Not sure about this. 3
mamabear from Ohio
I only used this once and was not thrilled. It seemed really dry to me. I will try it again to see if I just need multiple coats. I just didn't notice much product on the wand.
The best drugstore mascara 5
Des from AZ
This mascara is my fave drugstore mascara. It lasted through my mental breakdown which is really surprising as most would have ran down my face
Love It 5
MyKaelah from Ohio
I absolutely love this mascara! I've been on the hunt for a new mascara for quite some time as my old fan fav was discontinued, and this is my new winner. It takes a few coats, but it applies well and doesn't get clumpy. Not to mention the price is reasonable. Definitely recommend trying it out to anyone looking!
I don't get it 1
Hanna from Seattle
Did I get a lemon? I don't get what this product is all about. The first coat I put on was acceptable. My lashes were separated and slightly more defined. The second coat... Did not add much volume. Third coat... Now it's just getting clumpy. I don't recommend this mascara. I don't know how it got an Allure award either. Must have wined and dined the editors real good.
Love! 5
Liz from Sierra Vista
Got this in a sample kit and I fell in love! Just bought my first full size and I'm pretty sure this is my new holy grail. Thickens without getting clumpy. My natural lashes are already pretty long but this really helped with the thickening. This is my go to for daily wear.
Not great but not the worst 2
Kay from Idaho
After this won an Allure Beauty award for drama mascara, I was so excited to receive it as a sample with purchase! I don't notice much effect when I wear it, except that it's separating and it's also a very nice dark black. But it doesn't add any noticeable volume or length to my lashes. The formula seemed like it would be great to use as a bottom lash mascara, since I'm not looking to lengthen or volumize those, but unfortunately it flakes every time and leaves me with raccoon eyes. There's definitely better ones out there in this price range.
Impressive 5
Ash from Michigan
I got this as a sample and I was surprised at how well it worked. It makes my lashes look so long and voluminous and separates each lash, does not leave any clumps! I cant wait to buy more in full size.
Awesome Mascara 5
Maria from Lone tree Colorado
I love it. Lashes actually look thicker and longer. Need to reapply few times. Other mascaras weren't that great
Like 4
Brianap from C
So far I've been enjoying this. It seems pretty and gives my lashes a nice look so I can't complain
OBSESSED 5
Jules from Oakhurst, NJ
Mascara is my favorite makeup product (besides foundation/concealer) & I've tried soo many (too face, benefit, D&G, Milk, & a ton of the drugstore brands etc.). This mascara is the best!! It's totally buildable but doesn't take >3 coats to get the dramatic look you want & doesn't clump up on the 2nd-3rd coat either. Gives great volume/length and it stays all day. As someone with oily/acne prone skin, I need my mascara/eyeliner to not smudge throughout the day, this stuff stays put all day. 10/10
Only mascara I use 4
Emily from Minneapolis
Since I tried this mascara when it first came out it's the only one I use. Only reason it's not a 5 is because I can make my eyelashes a bit clumpy
