Company Information

All Things Beauty. All in One Place.®

Over 35 years ago, we redefined the beauty retail experience by bringing all things beauty into one place. Today, Ulta Beauty, Inc. is an international specialty beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. With over 1,500 locations, Ulta Beauty is the largest specialty beauty retailer in the U.S. In addition, the Company has an international presence through its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland, its joint venture in Mexico, and its franchise in the Middle East. Across our portfolio, key points of differentiation include:

Shopping Experience

Shopping Experience

We meet guests where they are to help them discover beauty favorites and meet their beauty needs across our retail locations, website and mobile applications. We offer over 25,000 products from more than 600 established and up-and-coming brands, including the Ulta Beauty Collection, our private label. In addition to beauty products, we operate a salon in every store, providing guests with a range of beauty services.

Value Proposition

Value Proposition

Our strong guest loyalty is driven by our compelling value proposition across our comprehensive and always evolving assortment. From prestige to mass beauty products, we make beauty accessible to everyone regardless of their budget. We provide value through Ulta Beauty Rewards, our industry-leading loyalty program, targeted promotions through our customer relationship management (CRM) platform, coupons, in-store events and gifts with purchases.

Convenience

Convenience

Guests can shop for their beauty needs at our stores, online at ulta.com, and through our mobile applications. For added convenience, we offer a variety of fulfillment options including buy online and pickup in-store, buy online and pickup curbside, ship from store, and ship to home.

A Historical View of Our Financial Results

Annual Net Sales

(in thousands)

As of January 31, 2026 - 2025 • 10-K 

Annual Net Income

(in thousands)

As of January 31, 2026 - 2025 • 10-K

For complete information regarding our financials, see our periodic filings.

Serving Beauty Enthusiasts Around the Globe

With over 1,500 Ulta Beauty locations in the U.S., in addition to stores in Mexico and the Middle East, via a joint venture and franchise, respectively, we make it easy for beauty enthusiasts to explore our products. In the U.K. and Ireland, our subsidiary, Space NK operates over 80 stores.

State Number of Locations
AL 27
AK 3
AZ 38
AR 11
CA 174
CO 27
CT 21
DE 4
FL 103
GA 44
HI 4
ID 10
IL 56
IN 26
IA 12
KS 14
KY 16
LA 19
ME 3
MD 29
MA 27
MI 50
MN 21
MS 12
MO 26
MT 6
NE 5
NV 16
NH 8
NJ 46
NM 8
NY 59
NC 48
ND 4
OH 48
OK 23
OR 21
PA 47
RI 5
SC 27
SD 3
TN 34
TX 141
UT 17
VT 1
VA 36
WA 37
WV 7
WI 22
WY 5

Creating a Positive Legacy

At Ulta Beauty, we are focused on being a positive influence on the world. Our environmental, social and governance initiatives are designed to improve lives, strengthen communities, and enhance the world.

View Our ESG Initiatives

Unmatched Leadership in the Retail Industry

Our leadership team’s unrivaled experience has positioned us for continued success in the beauty and wellness market.

Annual Reports & Proxy

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FAQs

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IR Contacts

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