Company Information

All Things Beauty. All in One Place.®

More than thirty years ago, we redefined the beauty retail experience by bringing all things beauty into one place. Today, Ulta Beauty is the largest beauty retailer in the U.S. providing beauty lovers with cosmetics, fragrance, skin care products, hair care products, and salon services. Three foundational aspects of our business model ensure Ulta Beauty remains competitively differentiated and appealing to guests.

Shopping Experience

Shopping Experience

We meet guests where they are to help them discover beauty favorites and meet their beauty needs across our retail locations, website and mobile applications. We offer over 25,000 products from more than 600 established and up-and-coming brands, including the Ulta Beauty Collection, our private label. In addition to beauty products, we operate a salon in every store, providing guests with a range of beauty services.

Value Proposition

Value Proposition

Our strong guest loyalty is driven by our compelling value proposition across our comprehensive and always evolving assortment. From prestige to mass beauty products, we make beauty accessible to everyone regardless of their budget. We provide value through Ulta Beauty Rewards, our industry-leading loyalty program, targeted promotions through our customer relationship management (CRM) platform, coupons, in-store events and gifts with purchases.



Guests can shop for their beauty needs at our stores, online at, and through our mobile applications. For added convenience, we offer a variety of fulfillment options including buy online and pickup in-store, buy online and pickup curbside, ship from store, and ship to home.

A Historical View of Our Financial Results

Annual Net Sales

(in thousands)

As of Jan. 28, 2023 • 2022 10-K

Annual Net Income

(in thousands)

As of Jan. 28, 2023 • 2022 10-K

For complete information regarding our financials, see our periodic filings.

Serving Beauty Enthusiasts Across the Nation

As of January 28, 2023, we operated 1,355 stores across all 50 states, making it easy for beauty enthusiasts to explore our products in person. Hover over the map to see how many Ulta Beauty stores each state has.

State Number of Locations
AL 24
AK 3
AZ 33
AR 11
CA 168
CO 26
CT 19
DE 4
FL 92
GA 43
HI 4
ID 9
IL 55
IN 26
IA 11
KS 13
KY 15
LA 18
ME 3
MD 28
MA 25
MI 49
MN 19
MS 12
MO 25
MT 6
NE 5
NV 16
NH 8
NJ 44
NM 7
NY 55
NC 43
ND 4
OH 45
OK 22
OR 18
PA 45
RI 4
SC 24
SD 3
TN 29
TX 126
UT 15
VT 1
VA 32
WA 37
WV 7
WI 20
WY 4

Creating a Positive Legacy

At Ulta Beauty, we are focused on being a positive influence on the world. Our environmental, social and governance initiatives are designed to improve lives, strengthen communities, and enhance the world.

View Our ESG Initiatives

Unmatched Leadership in the Retail Industry

Our leadership team’s unrivaled experience has positioned us for continued success in the beauty products market.

Annual Reports & Proxy

View our library of annual reports and proxy statements.

View Annual Reports & Proxy


Browse our commonly asked investor-related questions.

View FAQs

IR Contacts

View investor-related contact information

View IR Contacts