Rated 4.28 out of 5 stars
I have watched television commercials, looked at ads in magazines, and watched videos and finally decided to try this makeup. I needed the coverage for stage yet able to also wear during the day. I have started moving my makeup to use all IT products. I love them and they are so easy to apply, I can just apply and go when I need to or spend time when I need a professional stage look. I am 58 and do not want to look like I am 18 and this makeup is great for my skin and provides colors in my range. If you are 18....start this line now to take care of your skin and to look flawless and classic.
I can't believe IT Cosmetics has changed the wonderful formula that I've used since it first came to market......Guess you wanted more money! What was one of the best cosmetics on the market, has been discontinued?? Why?? Will have to look for something else now!!! CC Cream does not work as well because I've already tried it and it was a WASTE of money!! Does not last as long once applied. Would love to see Confidence in a Compact with the SPF make a comeback!! I know I'm not the only one who loved this particular make-up!! Shouldn't dump on your loyal customers like that!!
Sandy from Illinois
Only used a few times I'm not sure it's the right color for me. May be a little too light. I don't live close by so I haven't been back to the store to talk to the girl.
Deborah M from Belton Texas
Michelle from Prescott, AZ
Love this foundation
Honest Review from Upstate NY
You need this in your makeup arsenal! It checks all the boxes: SPF, skincare ingredients, buildable coverage that will cover anything, is never cakey, & delivers a beautiful finished result that lasts all day!
Sophie L from My house
Its a good powder foundation, doesnt make me look drier than what my skin already is, its not hydrating but doesnt dey skin either i think its perfect about thay and last a good amount of hours. I need to apply it two or three times to cover the redness. It seems like it doesnt have much product in the container tho and its a little pricey for the amount of product you get. I read comments about it changing the formula and that it used to be better i sadly didnt get to try it before but I still think that its a good product at i least i liked it i just want it to be a little less expensive or more product in it.
from Ocala, FL
This product really covers well without looking like you have makeup on. It is very light on your face. Love it..
Karissa from Muncie, IN
My all time favorite. Ive tried many and this is the best!
Dollie from Texas
Love this product
Melody from Conroe, Texas
This is my first time to try powder foundation and I love the simplicity of applying it! I like this method of having coverage better than liquid! It's hard to know what shade to choose, but Ulta makes it easier with the "Try It" tool.
Annette from Florida
The IT brand has worked really well for my skin ton and skin problems. The coverage is good I just wish the prices were lower but hey you have to pay for good quality supplies right?
Cynthia from Il.
Couple swirls of the brush and you're done. Great over foundation too !
Deborah from Little Rock
The best coverage for uneven skin
Pat from AZ
It used to last a long time but the last time I bought one, the consistency has changed. It seems to have added filler that flakes all over and is gone 5 times faster than it used to. I used to love it but now that it doesn't last more than 4 weeks, it's not worth it. Most is waisted falling off my brush.
Tracey from Texarkana Arkansas
I have used this makeup for 5-6 years. My favorite by far. I didn't even care that the price went up!! But now the color shades have changed!! Light is no longer light it's orange and fair is baby powder white!! I will be in the market for a new powder foundation for sure!
Alma from Clearwater
Marilyn from Cape Girardeau Mo
Young lady helped was very nice don't like color will return
Tricia from New Orleans, LA
I was skeptical about using a powder foundation in my 50's, but this one has made a believer out of me. It's super easy to use and doesn't settle in my crows feet. You literally just brush it on. I've always been a "less is more" person where makeup is concerned and so I generally don't even wear foundation. When I use this I feel barefaced and the coverage looks very natural.
Lori from TN
This is the best coverage, buildable foundation, I have found in powder form! Color, matches, easy, and with the translucent powder over or under, it gives an even more flawless finish.
Dawn from Hartville ohio
Wendy from NH
Love the coverage
CYANDY from USA
So, "medium" was the perfect shade me during the summer. It matched exactly. I get much lighter in the colder months, and so I bought "light." Medium has more neutral, maybe even yellow undertones and the light color has some strong pink undertone. I looked pink and it did not match my skin! So just because one shade works for you, doesn't mean the next one will.
HockeyMom from New Jersey
I wish I had discovered this foundation sooner. It covers my rosacea, is very easy to apply and feels lightweight on your skin.
Sandra from Ladera Ranch
MAC is still better for full coverage
Cupcakes from Knoxville, TN
This item is soft as a rose petal, and glides on smoothly. The coverage is light, but if you go over it again, it can have medium coverage. I don't need a primer under it, but a moisturizer will be sufficed. but it's soft just alone.
Cupcake from Knoxville, Tn
this product is smooth, and soft. it gives light coverage but can be medium. I would recommend it