Rated 4.49 out of 5 stars
First off, nobody taught me anything about styling hair, applying makeup, or even how clothing sizes worked.
As a teenager and now adult, I grew increasingly more fascinated and obsessed with cosmetics. Being completely self-taught, I've made a few missteps.
I mastered my staple cat-eye liquid eyeliner, foundation, powders, lips, nails, highlighters, blush, brows, blah blah blah... But eyeshadow. I had a very complicated relationship with eyeshadow.
I wanted so badly to use it. I would spend a lot of money on beautiful compacts and pots, MAC, Urban Decay, Lancome-- no drugstore stuff. But no matter what I did, it looked like garbage. Being a traditional artist, I know quite a bit about color theory, blending, feathering, layering etc. While applying eyeshadow isn't the exact same as painting, it's close enough that I couldn't understand why my eyeshadow looked so... bad.
My husband decided to indulge my makeup addiction for my birthday many months ago by gifting me the Urban Decay Vice box. I stared sadly at the beautiful rectangles of pigment. I took out the mascara and eyeliner before putting the box somewhere to be admired but not used.
Fast forward to the recent past. I was cycling out old makeup when I opened the box again and noticed the primer potion. I had forgotten all about it. Dubious, I squeezed a bit on my fingertip and applied it to my lids. I was doing this to justify throwing it away. I had to at least *try* right?
All of the sudden, my eyeshadow looked amazing. Runway professional. The color looked exactly like it looked on the palate. It blended effortlessly, seamlessly. I was so proud of myself, I didn't remove my eye makeup when I went to bed (shh.) The next morning, everything was as if I had just applied it.
This is a stupid long review, but I wanted to get it across that this stuff WORKS. It's *absolutely* worth it. I wouldn't even bother wearing eyeshadow without it. If you have a hard time with eye makeup, it may not be you. This is a great example of where product really makes a difference.
I'm done trying to make this work!
I've used the original for years, but the anti-age formula seemed like a good idea, and the fact that it was UD made me feel comfortable about buying something new.
Maybe I got a bad batch, but this primer is not at all what it claims to be, and in my opinion no where near how the original performs! Plus I didn't really see any benefit as far as the anti-age claim.
First, you have to wait a while for it to set, if you try to apply your shadow right away it can be a little too tacky and you wont get a smooth application. This really doesn't bother me, I typically apply it first.
Once it's set the shadows look great, blend perfectly and look smooth, which is great. But the staying power is totally off compared to the Original formula. For me this creases around the 6th hour and I have to reapply/blend the crease out. I do have oily lids, so I'll put that out there, but it's just not what I'm used to, especially for the price. I've had it too long now to return it, so keep your receipt if you decide to try it out!
Lida from Maryland
Rebecca from South Jersey
This primer keeps your shadow "stay put". I have worn it all day, worked out and my eyelids still look fresh!
Courtney from Medford , OR
I've been using this product now for about 6 years. It's amazing the difference since to started using the primer. I don't have to touch up anything throughout the day. My eyes look just like they did in the morning. I've actually had people comment on how my eye makeup always looks perfect.
B from California
I've never had a reaction to any cosmetic products before but on my second or third use this caused a rash on my eyelids that lasted for at least 4 days. It was BAD. I would not recommend unless you are not sensitive to any products or ingredients, and even then proceed with caution.
Jlbell from Bloomington, IN
It helps my eyeshadow last all day!
sharon from Connecticut
don't bother buying any other brand, this one works
Anna from Michigan
I would never use any other eye primer. This one is my all time favorite. No creasing and makes shadows stay and pop.
Lillan from Danville, ca
Have used this product for years and hope it will keep wrinkles away.
Riss14 from Maryland
I'm not sure if this product helps my eyeshadow look more vibrant or even stay on longer.. I now just use my everyday concealer on my eyelids and then put my eyeshadow on and I think that works just fine.
Traveler2013 from Las Cruces, New Mexico
I love this product. I am 65 and was looking for an eye shadow primer that did not have shimmer. The color on this is sheer and gives a smooth finish. I like to wear this without eyeshadow, too, because it provides such a lovely finish. If I put a large amount on, it will crease right away, so I just need to wipe it. Then it is perfect, no creasing the rest of the day. Love, love this product. It is perfect and just what I was looking for.
Melaine from Indiana
I was looking for ways to keep my eyeshadow from creasing and online research pointed me to this product. I tried it and my eyeshadow still creases. I am glad it works so well for some but I, personally, cannot recommend it.
Monica from California
I love this product. I got the travel size to try but definitely getting the largwr one next time
Janelle from Mi
Been using this on myself and clients for YEARS. Your shadow won't budge. I always get compliments on my makeup application on clients when they sleep in their makeup (not recommended) and it literally doesn't move!
AziW from Lehi UT
Gave me the worst chemical burn around my eyes, I've tried a lot of make up products and this has never happened to me before. Something is wrong with this product. I have an important meeting this week and now my eyes looks crazy 🙁
Lucy from Michigan
Before buying this product my eye shadow and eye liner use to travel across my eye lid. Since using it I do not have that problem. I can count on my eye liner and shadow to stay in place. A win, win.
Krystle from Pittsburgh, Pa
My eyeshadow ALWAYS would clump and streak in my creases of my eyes until I bought this stuff. So worth the money. Had my eyeshadow on for 6 and a half hours now and still looks fresh!
Mary from Shady Hills, FL
Bought this eyeshadow primer for 10 plus years, love Urban Decay for their natural products too. My eyeshadow or eyeliner stay looking fresh all day each time I've used it, even outside in the heat.
Mary from Houston Tx
I forgot how much I didn't like this primer . Used it years ago and was not satisfied. Nothing has changed. Eye shadow disappears after an hour or two. I want my original Smashbox back. That kept my shadow on for 48 hours!
Olga from Santa Clarita , California
I do love the product , it does what it says it does ,
That one complain I do have is the price ,
No specials or coupons ..
Deb from Cheyenne, Wyoming
I like the way it feels on my eyes. It melts into my skin and the layer feels thin. Slightly tacky for the eyeshadow to go on which is nice
Kathleen from Chicago
There is a lot of hype surrounding this product, and, based on the reviews, a lot of people like it. This product is greasy and does not work. It actually makes my eye makeup look so much worse.
Laura from Tampa
this eye shadow primer will NEVER let you down! you have to try it. you will love it 😍
Alexandra from Denver, CO
This stuff is amazing, on the nights I shamefully fall asleep in my makeup, I wake up with eyeshadow still fully intact and pigmented on my lids. Highly recommend.
Gaily from Charlotte nc
I have been using this product for a few years and will not use any other eyeshadow primer urban decay make the bedty
Sissy from Maine
I would not purchase this ever again. It simply put did not do what it was supposed to do. The container is a nightmare and it's overpriced. I was very disappointed with this purchase. It left my eyes feeling dry , the makeup an concealer creased terribly. It did nothing for the shadows.....