Rated 4.67 out of 5 stars
37573 Reviews
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR! I watch a lot of young You Tubers that recommend different concealers and always say how they products they use "don't crease under their eyes" - well yeah, because you're 20 years old and you have no wrinkles!! I have tried the following concealer brands and ALL crease for me: NYX, Too Faced, IT Cosmetics, Hard Candy, Maybelline, Loreal, and lastly the Urban Decay Naked concealer and every single one settles into fine lines around my eyes and creases. So when I was told by my friend that works at ULTA that the Shape Tape was her new Holy Grail and she would never use anything else again (and she is 35 so she has similar aged skin to mine) I had to try it out and oh my god, this stuff is MAGIC! It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealer, it literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish. My new Ride or Die concealer..... Im in LOVE Only complaint: Shade range - there needs to be more shades because there are some pretty big jumps between some of the shades, but everything else is amazing. If you're over 30 and need a full coverage concealer that won't make your wrinkles stand out, you NEED this! One more thing: It is exclusive to ULTA - so you better get it quick because my Ulta is already almost sold out and it looks like they are sold out of some shades online already.
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else, I bent because every beauty guru on YouTube raves about it. The first time I got it I thought maybe I didn't like it because the shade was off. The second time I got it, the shade was fine but it emphasized the little lines under my eyes so bad! I take great care of my skin, there's no reason it should age me! I'm only 32, I don't need a concealer to make me look older! Sorry, I know everyone loves this, but I wanted to be honest about my experience. Sometimes, things just don't work for your skin. This didn't work for mine.
5
from Round rock tx
I love it
3
Kim from New York
It worked really well and I wanted to love it, it did what it needed to and I personally liked the sent, but after i started using it I broke out, I've stopped using it and the breakout has completely gone away. It might work for some people but not for me.
mari from Los Angeles, California
before i bought this, i had been using tarte's creamy concealer. im glad i made the change because this one gives so much more coverage! and believe me when i say a little goes a long way — i usually only have to use 3 dots of this for a makeup look. that being said, it does dry fairly quickly. i am used to letting the creamy concealer sit while i do my nose contour before blending. when i tried doing that using this, it dried and became hard to blend. just a note of caution if you have already dry skin (in my case, i have oily skin so i dont mind!)
Anna from Louisiana
OMG! This product is amazing and it lookes so good i love it.Its full coverage and definitely worth the price. I would 100% recommend.
Autumn from Washington
Every single girl in my engineering physics classes wears this concealer to hide the lack of sleep that we get. It works like a charm, but make sure it matches your skintone completely or else it will look very cakey and fake.
Natty from Joliet, Illinois
I used to use this concealer back in 2016 and used it the way those crazy influencers would. And it did work amazingly. But after sometime, I couldn't keep up with with constantly paying so much money for a new bottle.. After the pandemic, I tried looking for dupes like the elf concealer for example, and everything about it was just terrible. Shades were not accurate, didn't even cover as well, dried way too fast and wouldn't blend in the way I wanted it to. Right now I've been using my Fenty foundation, which I love to the very end. But I also wanted to find a concealer that I could wear on its own if I needed to cut down my make up time and still have great coverage. I had to go back to Tarte And I've really missed it LOL I don't put on as much as I used to but when I need long lasting perfect coverage, this is the one for me. And I feel great having it back in my life. A little truly goes along way if you know how to use it, and it blends in like a dream, covers even the most stubborn of acne and although I wish it was a little bit cheaper, this is my holy grail concealer. It doesnt dry ridiculously fast so you have time to blend. Would highly recommend.
Tiff from San Antonio, Tx
All time fave!!
Brenda from Melbourne, Fl
Bought this for my teen daughter. She loved the coverage because it matched well and didn't look like she was even wearing concealer.
from Deerfield Beach Florida
The Clerk took no time getting the exact colour I should use She was very experienced The store was beautifully set up and a clerk was at my side within seconds No waiting I needed something else another day and got exactly over all the staff was so pleasant
Maria from Friendswood
I use medium sand. I've used this for many years. I've tried many other brands and this is by far my favourite. Gives full coverage and brightens under eye. I always use under eye cream before I use the concealer and it does not dry or crease my undereye
4
I use medium sand. I've used this for many years. I've tried so many other brands but this by far my favourite. Gives full coverage and brightens under eye. I always use under eye cream and it does not crease or dry out my skin.
Lisa from Pueblo, CO
Best concealer I have ever used 👍
Annette from Los Angeles, CA
I buy this concealer over and over again. Never creases on me stays on all day and covers really well. I love it.
Nina from MI
I have had this concealer in the trial size and really liked it. Just bought the full size and realized it is scented and smells floral. I somehow never noticed the scene in the trial size but it is very strong in the full size. Otherwise great concealer doesn't crease.
2
Lu from Florida
I personally didn't find this concealer to have the coverage it claims to have. It was no differant than a drugstore concealer. For me it isn't worth it for the price but still a good concealer.
Erin from Nashville
This product is great i just wish it was a little cheaper!
1
dee from michigan
please dont buy this if you dont have perfect skin. it made me break out and made my oily and dry patches on my skin worse. even with primer it slid around on my skin and didnt blend. i absolutely hated this concealer.
Debbie from Pickerington ohio
This stuff is amazing I have the creamy and the shape tape . I was looking for something new that helped with making my skin look smoother and it does. Try this use a brush you'll love it.
brie elyse from London KY
This concealer is amazing!!! It blends so smoothly and applies easily. It is also very hydrating even if you don't get the other one that apparently hydrates even more. I will never go back to sny other concealer. It is a bit pricey but definitely worth the splurge in my opinion!!! Overall this is a great option. For Reference: Shade: B12 My Skin Type: Dry, Sensitive
Emily from Georgia
I have combination skin with a pink undertone. It does seem to have a better coverage but it is too dry. Obviously everyone has different skin types so it may work better for other people. However I have had better experiences with cheaper concealers.
Adi from Prescott, Arizona
I was gifted a shape tape concealer, and although the shade didn't match, it still worked like a charm. Quick tip, when you apply it, make sure you blend before applying to other areas. The concealer seems to 'dry' and becomes hard to blend.
from Alpharetta, Ga
Great
Ilove books from Maryland
I have dark circles under my eyes due to my job this concealer works