Rated 4.59 out of 5 stars
I'm surprised how much I love this brush. I have some pretty nice foundation brushes, but I prefer this one to all others at the moment. The typical brushes I use generally have a larger head on them, but this one really allows you to get into every crevice and around every curve of the face. This brush leaves me with an airbrushed finish that none of my other brushes quite duplicate -- it's just better enough to be noticeable. I do use it with serum foundation, but more often I use it with other liquid foundations (thicker versions and normal consistency). I'm impressed with how it performs with all the foundations I use. The bristles are incredibly soft, and they are very densely packed, which is probably why it leaves you with such a flawless look. It does take more work to get it completely clean, but it's totally worth the effort. I'm sure someday I'll go back to my old foundation brushes and show them some love, but I don't think it will be long before I return to this brush. It's perfection.
I read many reviews about how great this brush was so I splurged on it (I normally purchase Real Techniques). The "head" unattached from the handle on my first use. I tried it anyway hoping it would just fit back in place but the brush kept falling off. I ended up returning. Not sure if this was a fluke or if the quality is lacking. The brush itself (when it wasn't falling in my lap) was good - nice coverage.
Meena from Orlando, FL
This really is a solid brush for serum or liquid (even cream) foundations. You could also use it to apply sunscreen, primer, or an illuminator if you wanted. It doesn't leave frustrating streaks and buffs nicely. My only real issue with this brush (why I gave it 4 stars instead of 5) is that due to how short and densely-packed the bristles are (and because they are at an angle), it can be difficult to thoroughly clean this brush. Whether using brush shampoo and a silicone cleansing mat or Cinema Secrets with a clean towel (which can usually get any product out of any brush), the short, tightly packed and off-set bristles of this brush are significantly harder to clean completely and correctly. So if you don't want to deal with a brush that's a labor of love to clean, this probably is not the best option for you.
Krys from OC
I absolutely love this brush! I got it on sale and wish I bought another one. It's great for applying my concealer.
Klove from Hot Springs, AR
This works great for applying my foundation. I would buy it again.
Priscilla from OHIO
This short bristle brush doesn't soak up your product, wasting it. It pushes down evenly, ensuring an even, smooth application. Since using this I've received so many compliments on my skin! Do NOT use for powders or gels. This is for creams and liquids.
Airwrecka from Caldwell, ID
I used it with a serum foundation and it did a great job, there was no streaking because it's so tightly packed, yet it's still soft on my face.
Annie May from Woodstock, GA
Started using this brush to apply liquid foundation after BareMinerals changed the style of theirs and love it!
Stephanie from Orlando, FL
I love the entire airbrush foundation line for applying natural-looking foundation to mature skin. I'm 39 with the fine lines and texture that comes with natural aging. These brushes do a better job at giving me an airbrushed look than sponges, which tend to apply product too heavily so that it settles into my fine lines.
KB from Tampa, FL
I bought this to mainly use with my Marc Jacobs Re(Marc)able foundation and it works beautifully. I really do like most of IT Cosmetics brushes but this has to be my favorite with the way it blends serum foundation out. You can't go wrong.
Nonamama from Kingsport, TN
Love the way brush feels when applying foundation
Clau from Palm Springs
I usually don't like brushes for makeup but I decided to start doing full coverage makeup again. This brush is great also for on your face then buff the foundation in, I also see that I use less product then with a sponge.
GagaV from York, PA
I've never really used a foundation brush, using my clean fingers instead. I'm trying a new foundation and it specifically states not using one's fingers. So, I used one I already had but was unhappy with it. Went to Ulta and this one was recommended. Its shorter brush means less foundation trapped in the bristles and more on one's face. I really like it and am now a user of a brush.
Trish from PA
Perfect for applying and blending in small areas like under the eyes and around the nose.
Mimi from St Louis, MO
Great quality! Good for small faces.
Lab from Harvest, AL
Love love best brush for foundation ever! Thanks to the helpful woman in the store I bought this one and it's amazing and easy to clean. With my old brush from bare minerals it got gross quickly and never held up
Clau from Arizona
Since using the brush I noticed I use way less foundation but yet still get my full coverage. Then the Bristols are super soft so feels good while applying your foundation.
Nanna from Livermore, Ca
Great. I will be getting this for my daughters
More Makeup Than I Need! from Orlando, Fl
I purchased this brush to apply my liquid sunscreen. I like the short, tight bristles and it works well for that purpose. I clean it by rubbing it on a makeup wipe and its ready to use the next time.
Jennifer from New Bern, NC
Maybe b/c I didnt like the serum foundation, I really think a special brush needed just for it is a rip-off. I shouldn't have to buy another $24 product to use your foundation.
Ally from New york
Nice quality, but streaks like any other brusb
Claudia from Surprise, Az
Grama audrey from Kansas city
My first time to apply makeup with a brush. I liked it but feel that I will waste the makeup un the end. I couldn't get all the makeup off of the brush.
KayeP from Dalton GA
I use my new IT brush for blending concealer and I love it! Very easy to use and clean.
Veram from Milwaukee, WI
Leaves my face streak free of foundation lines. Feels great when applying makeup.
Deacon Mb from Cranberry Twp, Pa
Love the It brushes. Have replaced almost all of my old ones with this brand. Great brush for the money
Deb from Sc
I use this with my Bye Bye under eye. Works great with my CC cream too.