body{margin-left:12%}Product ReviewsRated 4.38 out of 5 stars544 ReviewsMost Helpful Positive ReviewIlluminating Face Primer SerumI tried the KEYS Soulcare Let Me Glow Illuminating Serum with the idea that it would be solely a skincare serum, but it actually a priming face serum that can be used under makeup or on its own. I appreciate that it can be used to improve genearal makeup application as a primer but that it also has skincare benefits, such as niacinamide and rose water -- kind of like getting two products in one! I also like that it is silicone-free. The serum itself is supposed to be illuminating and hydrating. I found this to be the case, although I would not use it in place of a moisturizer but rather on top of one. Although when it is first dispersed from the bottle it is a light tan gold color, it is advertised for all skin tones and blends out into the skin without being very pigmented in color. Although not pigmented in color, it does have a shimmer to it that gives the skin an illuminating look. I think this would work beautifully under a liquid foundation. It can be applied with fingers or a brush, but I prefer to apply it with my fingers. It does have a fragrance, however I am sensitive to fragrances and I do not find it to be offensive or overbearing. The product itself is 1 oz, or 30 ml and comes in a well-made a glass bottle with a push-down top that dispenses the serum and a cap over the push-down top. Overall, I really enjoyed the glow and shimmer this face serum provides and I would use it before my makeup application. I also like that it is a clean beauty product and cruelty-free. For these reasons, I would recommend this product to others looking for an item that will give a warm shimmer to their face but that also uses skin-beneficial ingredients.Most Helpful Critical ReviewI wanted to love it, but it's a hard passI wanted to love this so much, but unfortunately it didn't work for me. Bought this with my own money and ended up returning it. And here's why: Goes on lightweight-- YAY! Definitely gives an all-over shine-- YAY! Has hydrating ingredients-- YAY! But it's more of a white shine even though out of the bottle it's golden-- BOO. Has a light rose fragrance, which I loved unlike other reviewers. It wasn't heavy scented for me. What made me sad was that after applying my makeup, the whiteness of the serum still came through. A LOT. It made me look more oily vs that glowy lit-from-within look. So, if you have textured skin, it's gonna highlight IT ALL. Which I doubt you're gonna want. The most disappointing part was at the end of the day, my skin felt HEAVY. Almost like I couldn't move my face because the serum weighed everything down. My skin looked more like an oil slick than a fresh, dewy sheen. Didn't matter how much setting powder I used. I couldn't reduce the white metallic shine or the heaviness. I REALLY wanted to like it, but it was not for me. Thus, sadly, I returned it and will stick to my Wonderglow. Hope that helps!Reviewed by 544 customersVery strong chemical scent3CorteztheKiller from New YorkI really like this product but buyer beware the rose fragrance mentioned is there to try to mask a very very strong acrid scent and it does not do a good job at masking. The scent reminds me of a kitchen cleaner, I have no idea what it is but if you study the scent then you pick up the rose fragrance. The fragrance lasts probably 20nmin or so. If you are sensitive to fragrances be very cautious of this product.Subpar33rea from undisclosedTacky formula that sits on top of the skin. Absorption was poor, and the hydration was weak. Missing key features for helping skin. Scent was less than radiant.Great for morning4pamelak from undisclosedI've been using this is the morning, under my makeup. It's made my face look so dewy and radiant. Love that it isn't sticky and the packaging is beautifulMoisturizing and highlighting5caseyw41 from undisclosedWorks to add a dewy soft flow to makeup when used before or after just in highlighted areas of face. Nice light texture makes it very blendable and worth having in skincare collectionSo glowy!!5elleno from undisclosedTried out this product for Influenster and really like it! Leaves your skin feeling really glowy. Pairs well with the other products from her line.A win for bff4katesa783 from undisclosedMy skin breaks out with almost everything so i keep my skincare simple and I gave this to my bff who also has acne-prone skin, but a more complicated routine, and she loves it so ymmv but I would definitely say its worth trying since some of the Keys line works for me!Great product5haleyp85 from undisclosedThis is a great product! Great to wear mixed with foundation or alone without foundation for a natural glow, definitely recommend this product!Amazing5sammyv3 from undisclosedI've never tried this brand before, but this serum worked wonders for me. It made my skin so glossy, and it genuinely gave me a nice look in the morning!Great serum5alyssav9b96 from undisclosedLooks amazing under makeup and gives a great glow. Not sure if it provides any actual skin benefits, I use it more as a primer for underneath my makeup to get a glowy finish.In love4baileyb103 from undisclosedI love this so much.com it has replaced my primer and makes me skin look and.feel stunning. Its definitely one of my new favorites. Its a must have.Works great5mariaanne146 from undisclosedReally great serum, made my skin feel really soft fresh and hydrated. I would recommend to family and friends and I would use again. Very nice product.Glowing Skin!5adriannah17 from undisclosedI absolutely loved this illuminating serum! It made my skin glow and feel so hydrated after using. I would 10/10 recommend this product to a friend!The glow can last longer3Kelly from St. LouisI LOVE what it looks like when you initially apply the product. But the glow dies down after a while. At least it does when indoors. I'll have to test this claim when outdoors.Glowy skin5_bri_turner from undisclosedI've only used this a handful of times but every time I do my skin looks so glowy and fresh. I use it under my makeup or with a moisturizer and either way looks goodIlluminating Serum5victoriar53ac from undisclosedThe keys soul care let me glow illuminating serum is GREAT! Love the texture of it. Did not have a strong scent either. Made my face very glowy! Love itLayers well!5nicoleg8e11 from undisclosedI like how this layers under my makeup. It leaves my skin illuminating. This doesn't pill under my make up. Overall I was impressed with the product.Keys Soulcare Glowing Serum4momo51990 from undisclosedThe glow provides a shimmery look. Not too much shimmer and it's not glittery. Just the right amount of shimmer to give your face a glowing look, which I like.Great product!5vaclarke from undisclosedI am new to this skincare line and I really liked this product! Wasn't bothered by any fragrance, gave my skin a nice subtle shimmer, and didn't cause me to break out. Overall love this for summer!Dewy and glowy5Cheryl from Raleigh ncI absolutely love this. It doesn't make me breakout. I wear it alone or mix it in with my SPF for a sun kissed glowy look!Average3cynthiaag from undisclosedSeems like every other serum out there. Not too much of a fan of it to be honest the shimmer the product has I feel like actually makes my imperfections more prominent as they stick out a lot more than if there was no shimmer, kind of acts as highlight in a way. Would be cute if my skin was perfect. I live for the exfoliant though!So pretty5brookeb14 from undisclosedLove this serum for the day time. I put it on with my moisturizer before makeup and it gives me a radiant glow. Works great since I only use a serum foundation so it really shows throughLove5makeupbymxlbeauty from undisclosedIt definitely illuminated my face I wore it before makeup and my makeup looked so glowy and amazing 🥹🫶🏻 definitely recommend!It gave me red pimples1I will be returning from California , TustinI was on my way with the good molecules nicinomide serum and it was my first time goung to ulta and this lady stopped me and influenced me into buying itMakes your skin look glowing5krystalg16 from undisclosedI love how this leaves my skin after applying. It makes it look like I just had a facial. It seems to have some sparkle in it. It's really easy to apply. I also have sensitive skin and have not had any issues with it.Amazing Serum!5stevied from undisclosedI absolutely love this serum, this whole line to be honest! The texture is perfectly creamy and it doesn't feel heavy on the face! Makes my face so smooth and glowy! I love everything about this product except the smell. It's a bit strong for me and just a strange smell really. I will continue to use it for the benefits tho it's truly an amazing product! I definitely allow myself to glow with this product and if you've never tried it I would definitely recommend you try it!